Mission Minded

Mission Minded

Mission Minded is a branding firm that works with nonprofits, foundations, and schools.

27/12/2023

Coming Up: Learn how to be both happier and more effective at work at our upcoming workshop on January 31!

Mission Minded Founding Partner & Leadership Coach Jennie Winton will lead you through exercises and conversations to help you tap into what you truly value so you feel excited about your work in the year ahead and have new tools to keep your spirits up.

Register now: https://us02web.zoom.us/webinar/register/WN_9PxdH15sQkm8uAV3NjPmKw #/registration

19/12/2023

2024 will be a year like no other.

For people like you who work to improve our world, even without the possible turmoil ahead, it's easy to feel burned out, disconnected from your values, and unfulfilled—even as you look like you have it all under control.

There is a way to be both happier and more effective at work. In this workshop, Mission Minded Founding Partner & Leadership Coach Jennie Winton will lead you through exercises and conversations to help you tap into what you truly value so you feel excited about your work in the year ahead and have new tools to keep your spirits up.

Register: https://us02web.zoom.us/webinar/register/WN_9PxdH15sQkm8uAV3NjPmKw #/registration

12/12/2023

Every leader needs a good coach.

Our Founding Partner and Leadership Coach, Jennie Winton is honored to coach leaders like Dr. Anna Moore, who stepped into her role as Head of The Howard School with courage and determination.

As we reflect on her transformative first year, Dr. Moore shared lessons that can benefit leaders at every stage of their journey: https://mission-minded.com/focus-more-dont-work-more-9-leadership-lessons-from-my-first-year-as-head-of-school/

05/12/2023

🌟 Today is ! 🌟 Join us in making a difference by supporting our incredible Colorado-based clients who are working tirelessly to create positive impacts in their community.

🌽 We Don't Waste: Since 2009, We Don't Waste has been a leader in the fight against food waste. They rescue perishable items, like fresh produce and lean proteins, redirecting them to those in need. Your donation helps provide fresh, nutritious foods to families and individuals in Colorado. Donate now: https://www.wedontwaste.org/donate/

đź‘Ş Raise the Future: Since 1983, Raise the Future has been dedicated to transforming the lives of youth in foster care. Their evidence-based programs reduce the time children spend without a permanent family. Help them create positive connections and build brighter futures. Donate now: https://host.nxt.blackbaud.com/donor-form/?svcid=renxt&formId=f4f2a82e-219d-4044-ac8e-4257d63322ea&envid=p-RrDCbi67RkKlTrEtjf5Jxg&zone=usa

🎨 Foothills Art Center: Established in 1968, Foothills Art Center is a hub for artistic expression in Colorado. They offer a broad range of exhibits, events, and programming for artists and community members. Help them support the arts in their community by donating today: https://foothillsartcenter.org/donate/

16/11/2023

Reasons to not embark on a brand project:

âś” Short-term challenges
âś” Resistance to change
âś” Limited resources
âś” Lack of support from your board

Sound familiar? We get it, but delaying your brand project only makes your mission harder to achieve. And the process doesn’t have to be painful.

Join us on Nov 30th for a FREE webinar with Mission Minded Founding Partners, Jennie Winton and Zach Hochstadt. Learn how to quickly assess and revitalize your brand, even in the face of competing demands.

You’ll leave with actionable steps that you and your colleagues can take to begin developing a brand that is clearer, more powerful, and more magnetic than ever!

Learn more and register today! https://us02web.zoom.us/webinar/register/WN_zgtoJOfiSVuWUPuUD6jtng #/registration

10/11/2023

There are a hundred reasons to procrastinate the branding project you need right now. But each passing month and year your brand takes a back seat, it makes reaching your goals—and fulfilling your mission—that much harder.

JOIN US November 30th at our free 1-hour webinar: 100 Reasons to Put Off the Brand Project You Know You Need.

Mission Minded Founding Partners Jennie Winton and Zach Hochstadt will teach you how to quickly assess and revitalize your brand, even in the face of competing demands.

Register: https://us02web.zoom.us/webinar/register/WN_zgtoJOfiSVuWUPuUD6jtng #/registration

5 Signs You Need A Rebrand 08/11/2023

In a rapidly changing world, nonprofits are creatively pivoting and making bold decisions to serve communities better.

Is your brand keeping up? As you make necessary internal shifts, your external signals may need to change to ensure you stand out and invite more people in.

Here are 5 signs it’s time to rebrand and how your organization will benefit.
https://mission-minded.com/5-signs-you-need-a-rebrand/

5 Signs You Need A Rebrand Here are five signs that a rebrand could be a game-changer for your organization.

FREE WEBINAR: Don’t get bogged down by the end-of-year communications chaos. Learn how to create strong new messages and elevate existing ones at our free webinar, Messaging Must-Haves to End Your Year Strong. 04/10/2023

Feeling the stresses of the year coming to close? 🤯 We get it!

Your nonprofit is hard at work crafting messaging for the giving season, weaving stories for your annual report, and strategizing your end-of-year communications.

And without a clear set of foundational messages that articulate your organization’s value and impact, writing can feel and become overwhelmingly stressful.

Don’t get bogged down by the end-of-year communications chaos.

JOIN US Thursday, Oct 19 at our free webinar: Messaging Must-Haves to End Your Year Strong.

In our one-hour webinar, we’ll teach you a four-part messaging framework designed to help you communicate what your organization does and why it matters in a concise, consistent, and compelling way.

Learn how to leverage this framework to craft memorable communications with ease and confidence, helping your organization attract more support from more people this end of year.

We hope to see you there! đź‘‹ Learn more and register:

FREE WEBINAR: Don’t get bogged down by the end-of-year communications chaos. Learn how to create strong new messages and elevate existing ones at our free webinar, Messaging Must-Haves to End Your Year Strong. It's that time of the year again. Your nonprofit is hard at work crafting messaging for the giving season, weaving stories for your annual report, and strategizing your end-of-year communications. Without a clear set of foundational messages that articulate your organization’s value and impact, wr...

FREE WEBINAR: Don’t get bogged down by the end-of-year communications chaos. Learn how to create strong new messages and elevate existing ones at our free webinar, Messaging Must-Haves to End Your Year Strong. 28/09/2023

Feeling the stresses of the year coming to a close? We get it!

Your nonprofit is hard at work crafting messaging for the giving season, weaving stories for your annual report, and strategizing your end-of-year communications.

And without a clear set of foundational messages that articulate your organization’s value and impact, writing can feel and become overwhelmingly stressful.

Don’t get bogged down by the end-of-year communications chaos. JOIN US Thursday, Oct 19th at our free webinar: Messaging Must-Haves to End Your Year Strong.

In our 1-hour webinar, we’ll teach you a four-part messaging framework designed to help you communicate what your organization does and why it matters in a concise, consistent, and compelling way.

Learn how to leverage this framework to craft memorable communications with ease and confidence, helping your organization attract more support from more people this end of year.

We hope to see you there! 👋 Learn more and register 👇

FREE WEBINAR: Don’t get bogged down by the end-of-year communications chaos. Learn how to create strong new messages and elevate existing ones at our free webinar, Messaging Must-Haves to End Your Year Strong. It's that time of the year again. Your nonprofit is hard at work crafting messaging for the giving season, weaving stories for your annual report, and strategizing your end-of-year communications. Without a clear set of foundational messages that articulate your organization’s value and impact, wr...

Creating An Accessible Website - Kenneth Rainin Foundation 28/07/2023

We’re thrilled to have collaborated with Kenneth Rainin Foundation on a new website that prioritizes accessibility and showcases their impactful work in the arts, education, and health! 🙌

Creating An Accessible Website - Kenneth Rainin Foundation The Kenneth Rainin Foundation’s newly designed website marks an important milestone in our commitment to equity and access in our communications.

Be Honest About Competition—It Might Just Make You a Better Collaborator 30/06/2023

When you're clear about what you stand for and what makes you different from others, you’re not only in a better position to raise more money and attract more committed supporters—you become the best possible partner.

Ask these questions with your staff, volunteers, and stakeholders to begin thinking productively about your competitors:

Be Honest About Competition—It Might Just Make You a Better Collaborator Don’t fear competition. Embrace it! Learn how defining who your competitors are puts you in a better position to collaborate with them.

Marketing Manager at Mission Minded 02/06/2023

Do you love working with mission-driven organizations that are transforming our world? And are you a marketing professional who can craft bold, imaginative, engaging, and strategic content that fires people up, increases new business, and activates the brand? Then join our team!

Mission Minded is a strategy and creative firm that helps good causes have greater impact. Our vision is that nonprofits that make the world a better place have what they need to succeed.

And that’s where you come in!

We need your marketing expertise to activate our newly refreshed brand, energize our audiences, and invite purpose-driven organizations to partner with us so we can help them achieve extraordinary results.

Apply Now:

Marketing Manager at Mission Minded Are you ready to be part of our team? Mission Minded is a strategy and creative firm that helps good causes have greater impact. Our vision is that nonprofits that make the world a better place have what they need to succeed. And that’s where you come in! We need your marketing expertise to activa...

EdResearch for Action 31/05/2023

We’re thrilled to celebrate with EdResearch for Action on the launch of their new website!

Founded as a joint initiative between Results for America and the Annenberg Institute at Brown University, EdResearch was evolving their mission beyond the pandemic to think bigger about the current state of education. We're proud to have partnered with such a collaborative and dedicated team at EdResearch for Action to develop a brand strategy and website that elevates and invites people into that new mission: to equip education leaders with timely and relevant research to tackle the most important challenges in the field.

EdResearch for Action Researchers struggle to generate real impact and education leaders lack the guidance and support they need to turn research into action. EdResearch for Action – a joint initiative of the Annenberg Institute at Brown University and Results for America – brings together education leaders, policyma...

04/04/2023

Whether it’s to build greater internal alignment or attract greater community support, your next strategic plan will almost certainly result in a branding initiative.

But when you undergo strategic planning first and branding second, you miss the opportunity to create the bold forward progress achieved by deeply integrating these two mission-critical initiatives.

JOIN US Thursday, April 27th, at our FREE online workshop, Dynamic Duo: The Benefits of Linking Your Strategic Plan and Brand Strategy. đź”— https://www.eventbrite.com/e/dynamic-duo-the-benefits-of-linking-your-strategic-plan-and-brand-strategy-tickets-533946718007

Learn from Mission Minded Partner & Director of Education Strategy Romayne Levee and Senior Strategic Planner Carrie Tancraitor about a simultaneous approach to strategic planning and branding that creates value and saves your organization time and resources.

Are Your Messages Right for Right Now? 08/03/2023

Times are changing—rapidly! Make sure your messages adapt.

Ask yourself these four questions to make sure your organization’s messaging is timely, relevant, and right for right now. 🗣

Are Your Messages Right for Right Now? Ask yourself these four questions to make sure your organization’s messaging is timely, relevant, and right for right now.

07/03/2023

When there is a school around every corner, and you're all in the business of educating young minds, it can be hard to stand out.

Without a messaging framework to help guide you and your community in how to talk about your school powerfully and succinctly, most default to the details—location, age group, campus size, curriculum, etc.

JOIN US Thursday, March 23rd at our free workshop, Send the Right Message: How to Attract Mission-Fit Families With Memorable Messaging.

Mission Minded Founding Partner and Leadership Coach Jennie Winton and Strategist Josiah Bloemberg will teach you how to create memorable messaging using the Minute Message Model, a framework you can use to create messages that will take your school communications to the next level. đź“Ł

Learn more and register today! We hope to see you there! đź‘‹ https://www.eventbrite.com/e/how-to-attract-mission-fit-families-with-memorable-messaging-tickets-533938824397

06/03/2023

Hazon and the Pearlstone Center have merged to combine and strengthen their impact on environmental stewardship in the Jewish community. 🙌🙌🙌

Now known as Adamah, we proud to have worked on their rebrand and name change to tell the right story: this newly-merged organization cultivates vibrant Jewish life in deep connection with the Earth.

Last week, they launched their website and brand, officially marking a new chapter for them as a leader of the Jewish environmental movement. đź“Ł https://adamah.org/

7 Best Writing Practices for Nonprofit Communications 15/02/2023

As non-profit ambassadors, we strive to produce compelling communications for our organizations.

But sometimes we make writing mistakes that create roadblocks for our audiences and prevent our communications from being as effective as they could be.

Whether you’re drafting a grant application, writing a donor thank-you email, or creating social media copy, these seven writing practices can help you stay on-brand and create an instant connection with your readers.

7 Best Writing Practices for Nonprofit Communications Here are seven writing practices that can help you stay on-brand and create an instant connection with your readers.

Use Your Values to Recharge and Get Re-Inspired for the Year Ahead 14/02/2023

This Thursday, join us at our free workshop: Use Your Values to Recharge and Get Re-Inspired for the Year Ahead.

As Mission Minded’s Founding Partner & Leadership Coach, Jennie Winton helps successful, values-driven people achieve greater impact, balance, and happiness at work.

In this workshop, you will go through a series of exercises and conversations to help you tap into what you truly value, so you feel excited about your work in the year ahead.

We hope to see you there! đź‘‹

Use Your Values to Recharge and Get Re-Inspired for the Year Ahead Learn how to achieve greater impact and happiness at work this year.

Find More Happiness at Work Using Your Values 08/02/2023

The key to finding greater balance, happiness, AND professional impact is uncovering opportunities to make values-based choices. You might be surprised how many things are in your control during your workday.

Here are three things you can do right now to get re-inspired for a happy and successful new year. 🙌

Find More Happiness at Work Using Your Values As you plan your 2023, put your values front and center. Here are three values-forward steps for a happy and successful new year.

06/02/2023

đź“’ FREE GUIDE: Strategic planning is an opportunity to catapult your organization to its next version of greatness, not inch it forward incrementally or operationally.

Here are the five common pitfalls to avoid when creating a strategic plan that breaks the mold, amplifies your impact, and advances your mission. https://mission-minded.com/guides/strategic-planning-for-impact-expect-more-from-your-strategic-plan/

Why Rebrand? The Seven Most Common Reasons for Updating Your Brand 01/02/2023

Your brand is one of your organization’s most valuable assets. The strength of your reputation enables you to form strong partnerships, nurture valuable financial support, and retain talented employees.

But what do you do when you’re no longer recognized for the incredible value your work delivers every day? How do you respond when things change for your organization?

Here are the top seven reasons your organization might consider rebranding. âś…

Why Rebrand? The Seven Most Common Reasons for Updating Your Brand Here are the top seven reasons your organization might consider rebranding.

31/01/2023

If you could use some new enthusiasm to jump-start your year, JOIN US Thursday, February 16th for our free workshop: Use Your Values to Recharge and Get Re-Inspired for the Year Ahead.

Mission Minded Founding Partner and Leadership Coach Jennie Winton will lead you through a series of exercises and conversations to help you tap into what you truly value so you feel excited about your work in the year ahead.

Learn more and register today. We hope to see you there! đź‘‹ https://www.eventbrite.com/e/use-your-values-to-recharge-and-get-re-inspired-for-the-year-ahead-tickets-520083773567

28. Logo 2022 — InspirED School Marketers 30/01/2023

For the 2022 InspirED School Marketers Brilliance Awards, Mission Minded won🥇GOLD🥇for the logo we created for Villa Duchesne!

Cheers to our brilliant strategists and creatives behind this award-winning logo! 🙌

Rod Lemaire, as Creative Director

Sara Buettmann, Art Director

Sarah Hubbard, Strategist
Sarah R. Moore, Partner & Director of Brand Strategy


Stephanie Swain, Senior Strategist


Thank you for this recognition InspirED School Marketers! 🎉

Learn more about this award-wining logo:

28. Logo 2022 — InspirED School Marketers St. Louis, MO USAGrades PS-6, Coed DayGrades 7-12, Girls DaySAMPLE JUDGES' COMMENTSWhen I first looked at this logo I overanalyzed it. Is the placement of the Sacred Heart mark relative to the tower structure arbitrary? Is the use of overlapping color too busy for a mark? I looked again with a more....

25/01/2023

For people like you who work to improve our world, it’s common to feel burned out, disconnected from your values, and unfulfilled—despite looking like you have it all.

Even thinking about starting the annual cycle all over again can leave you uninspired.

If you could use some new enthusiasm to jump-start your year, JOIN US Thursday, February 16th for our free workshop: Use Your Values to Recharge and Get Re-Inspired for the Year Ahead.

Mission Minded Founding Partner and Leadership Coach Jennie Winton will lead you through a series of exercises and conversations to help you tap into what you truly value so you feel excited about your work in the year ahead.

Learn more and register today. We hope to see you there! https://www.eventbrite.com/e/use-your-values-to-recharge-and-get-re-inspired-for-the-year-ahead-tickets-520083773567

Bay Area Discovery Museum's Bold Strategic Plan 23/01/2023

Bay Area Discovery Museum is beloved for creating a world of wonder for families to explore but as magical as it is, they felt they could do more to speak to the systemic educational inequity in their communities.

Learn we collaborated with staff, board members, and key stakeholders to develop a bold and inclusive vision that set the tone for their strategic plan by swinging the doors of the museum open to the entire Bay Area population, both literally and figuratively.

Bay Area Discovery Museum's Bold Strategic Plan Bay Area Discovery Museum is beloved for creating a world of wonder for children and families to explore. But as ...

20 School Resources for Better Communications in 2023 19/01/2023

What are your school's communications plans for this year?

Whatever they may be, we’re here to help!

Whether your school is working on brand and messaging, fundraising, an enrollment campaign, or a strategic plan, you’ll find our free resources helpful as you create communications that invite more families to join your school, donors to your campaign, and loyal faculty, staff, and volunteers to your mission.

20 School Resources for Better Communications in 2023 For our 20 Years! celebration, we’ve compiled a list of free resources to help you kick off your school's communications for 2023.

Find More Happiness at Work Using Your Values 11/01/2023

Many of us who work for mission-driven organizations feel burned out, unfulfilled, or not as happy as we could be, even as we appear successful.

The key to finding greater happiness AND professional impact is uncovering opportunities to make values-based choices. You might be surprised how many things are in your control during your workday.

Here are three things you can do right now to get re-inspired for a happy and successful new year. 🙌

Find More Happiness at Work Using Your Values As you plan your 2023, put your values front and center. Here are three values-forward steps for a happy and successful new year.

20 Nonprofit Resources for Better Communications Next Year 13/12/2022

What are your organization’s communications plans for next year?

Whatever they may be, we’re here to help!

For our 20 Years! celebration, we’ve compiled a list of 20, free resources to help you communicate more effectively next year.

Whether you’ll be working on brand and messaging, a capital campaign, or a strategic plan, you’ll find our instructive blog posts, guides, and webinars helpful as you create communications that attract more support for a successful 2023.

Thank you for amplifying the good with us! 🙌💪

20 Nonprofit Resources for Better Communications Next Year For our 20 Years! celebration, we’ve compiled a list of 20, free resources to help you kick off your organization’s communications for 2023.

Considering a Branding Project? - Mission Minded 07/12/2022

If you're considering a branding project for next year, here are six questions you should ask before diving in.

Investing in your brand is one of the most important things you can do to ensure its relevance and vitality. In our free guide, we’ve outlined what it will take for your branding project to succeed.

Considering a Branding Project? - Mission Minded Creating the right brand strategy can be challenging, time-consuming, and a significant financial investment. We’ve outlined what’s involved and what it will take for your branding initiative to succeed.

Videos (show all)

We partnered with our client Curtis School to create a strategic plan based on four key learning goals for students, exp...
Spotlighting: Children's Museum of Denver at Marsico Campus
Spotlighting California ChangeLawyers!
Spotlight: Save The Redwoods League
Part 3: Wrap Your Head Around Your School's Brand in a Post-Pandemic World
Wrap Your Head Around Your School’s Brand In a Post-Pandemic World - Part 2 of 6
The Benefits of Branding Beyond Marketing
Part 1: Wrapping Your Head Around Your School's Brand in a Post-Pandemic World
Achieving the Elusive Visionary Strategic Plan to Inspire Your Community
Achieving the Elusive Visionary Strategic Plan to Inspire Your Community
A friendly reminder that your logo is not your brand. đź™…Brand is just another word for reputation and every company AND n...
Whether or not you hire Mission Minded, we’re always here to help. Get inspiring communication ideas delivered from our ...