Blackpencil Manila
Blackpencil Manila is a full service communications agency that helps brands to succeed with the bel This is the core belief of what we call HumanKind.
OUR BELIEF
Creativity has the power to transform human behavior. It's not about advertising or brand propositions or selling products. It's about people and purpose. It's an approach to marketing that serves true human needs, not the other way around.That's why everything we do for brands is designed with a human purpose in mind. A brand without purpose is one that will never be understood or emb
16/01/2024
So proud of our Creative Director Karen winning the Publicis Groupe Philippines Forever Learner and Evolver Roar Award, celebrating her always-on attitude of learning, applying and teaching!
16/01/2024
Fete de Publicis 2024, a New Year celebration for Publicis Groupe Philippines’ 11 creative, media, digital, production agencies! Here’s a few pics of the Blackpencil team so enjoying the night!
16/01/2024
Blackpencil creatives (though missing a handful) and Cha start 2024 with a delicious New Year dinner😊❤️
16/01/2024
Blackpencil ECD Kat was jury head of the Kid Spikes competition. The ideas are discussed without knowing who submitted them so imagine her delight to find out that the Silver winner was the team from Blackpencil!❤️ Kat is with Creative Guild board members Angie, Jao and Maan and jury members from different agencies, Jordan, Wacky, Maki, Dennis, Riza and Jopy.
16/01/2024
Starting the year celebrating this win! Congratulations, Ciara and Dha for winning Silver in the Kid Spikes competition!
Taking the 🥈SILVER🥈 for Kid Spikes is “Agency Resumés” by Dhalaine Bautista and Ciara Baello from Leo Burnett/Blackpencil. You were amazing this year! Congratulations!
Thanks to the 4As ad agencies for participating. Watch out for the next young creative competition–Kid Lions coming soon.
19/12/2023
Cheers to the Power of One! Blackpencil Manila is a proud member of Publicis Groupe Philippines. This week, Blackpencil leads, Cha and Kat, celebrated a great year with the rest of the PGP leadership team!🥂
19/12/2023
Girl Power brekkie! The Blackpencil accounts team end the year bonding over crepes and coffee🥰
We've turned the Cebu Pacific Year-Ender into a fun gamified experience for our loyal flyers!
The team had a lot of fun making this😊
https://fb.watch/p0Zd4vMlOx/
As part of the Leo Burnett Group Manila, Blackpencil is happy to share these wins! Cheers to the team!🥂🎉🇵🇭
03/12/2023
Blackpencil Palaro, a semi-serious sports fest and all-day Christmas celebration! Fun!
07/11/2023
Cebu Pacific "Tara Cards" wins Gold and Bronze at the Boomerangs. The Booms is the Philippines' awards show that celebrates creative excellence and effectiveness in digital advertising and marketing.
28/10/2023
Late post. Coffee with Rishad Tobaccowala and some leaders of Publicis Groupe Philippines, including Blackpencil leads, Cha and Kat, who have gone through Marcel Lab training sessions with him. We all can truly say we have learned a lot from this thought leader and wise man.
This write-up about him is so true:
“Rishad’s key skill is getting people to see, think and feel differently about how to grow themselves, their teams and their company. He does this by distilling 40 years of global learning and wisdom in ways that are provocative, pragmatic and inspirational. Discover why dozens of companies leverage Rishad to generate significant and ongoing ROI by unleashing the full potential of their talent and strategies.”
28/10/2023
A dead body found in the conference room! The team had fun solving a murder for Blackpencil’s Halloween Celebration!
28/10/2023
The kids got to trick or treat in the office and the teams pulled out all the stops to give them a whole lot pf creepy fun!
28/10/2023
The Women to Watch Asia Pacific 2023 winners were announced, and Kat, Blackpencil ECD/Publicis Groupe Philippines Lead Culture Officer, is one of them! The award is about "looking for women who have proven business achievements, who demonstrate leadership qualities and collaboration, and who are elevating the industry both through their work and their passions."
https://campaignwomentowatch.com/apac/?fbclid=IwAR1DmuLWgyG-pjSz1fwOQG8RmsiZP6054RCzT9W_n4OgIll_aqdNLU0nHpE
22/10/2023
Gold! Our Cebu Pacific Tara Cards won one of the three golds in this year’s Boomerang Awards! For the CRM category. Picking up a Bronze Boomerang for Data too.🎉
20/10/2023
On Mental Health Awareness Month, Blackpencil and the rest of Publicis Groupe enjoyed a Mental Health Break last week and today learns about the importance of Emotional Literacy.
19/10/2023
Our young creatives presented in a face to face pitch today and they slayed!
09/10/2023
A nice feature on the campaign and visual identity we created, with teammates from Blackpencil and Leo Burnett, for the 4A's 25th Agency of the Year Awards.
Blackpencil Manila’s Kat Limchoc on 23AOY’s ‘Beautiful Evolution’ – adobo Magazine In this exclusive interview with Blackpencil Manila Executive Creative Director Kat Limchoc, Kat dives into the design story behind this year's stunning AOYs, celebrating the show's 25th year.
27/09/2023
Our client sent us fabulous mooncakes with a note wishing us “a future as luminous as the full moon”. We so appreciate the thoughtful gesture❤️
19/09/2023
The Leo Burnett Group brings home 3 plates from the 25th Agency of the Year awards! Best in Creative, Digital Agency of the Year, Digital Exellence in Innovation. Leo Burnett and Blackpencil projects made up the body of work submitted for these awards. High fives and cheers all around!🎉🥂
19/09/2023
To immerse the agency teams in the theme of evolution before and after the 25th AOY awards, we sent invitations to the awards night with an original board game made just for advertising peeps!
🎲 Ready to roll the dice and ignite your creative spark? Play the game of Evolution, where the fittest advertising agencies must evolve to survive! Learn more about the game and how to play here: https://www.aoyevolution.com/
19/09/2023
A task force from Leo Burnett and Blackpencil created the “Beautiful Evolution” design theme for the 25th Agency of the Year Awards. Blackpencil ECD Kat, who was also the head of creative for these awards, loved the evolved creatures so much, she wore them on her barong❤️ The event looked fabulous and the team was happy to hear all the compliments for the designs they had worked on for months!
06/09/2023
Congratulations to Jonah Brocka, Blackpencil Manila Creative Director, for being chosen as the Publicis Groupe Philippines Scholar of the Year. He will be taking a course from Harvard Business School on Leadership, Ethics and Corporate Accountability. He'll be sharing his learnings to the rest of the team at the end of his course, and we're sure we'll all be inspired by what he learns from Harvard!
We’re so happy this exciting new product has come out! The Blackpencil team was involved from the product development to the launch, so this is so meaningful for us❤️
23/08/2023
The BP team had fun recording today! Art director Cody in a Spotify workshop with Cream-O clients and ECD Kat doing a project for the AOY at the recording studio in Prodigious, the Publicis Groupe production company😊
23/08/2023
Good vibes and fun dancing at the 88th anniversary party of the Leo Burnett Group Manila in Studio Dance Club💃🕺🎉
09/08/2023
“When you reach for the stars, you may not quite get them, but you won't come up with a handful of mud either.” - Leo Burnett
We’re celebrating 88 years of Leo Burnett this month❤️
08/08/2023
We are highlighting the Publicis Groupe Philippines value of being forever learners and evolvers this month. We’ve launched this year’s PGP Scholarship, a program that enables teammates to take a short work-related online course from any university in the world. So far, we’ve had 4 Harvard scholars. Our Roar & Shine coffee and donuts counter also highlights how important learning is to all of us. ❤️
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