Michelle McCarthy

Even when you think you are, you’re not alone. Keep going. 😘🌈

🧖🏼‍♀️ I’m all about making small changes that have a big impact…. especially when I can stay in my pyjamas. 😍

👉🏼 Grab my Brand Clarity Blueprint and figure out exactly where YOU need to focus your attention. Drop a 🔥 below.

⚡NEWSFLASH: You weren’t made to blend in, and your brand shouldn’t either.

It’s time to stop playing in the shallow end and step into the spotlight. Keep an eye out for my upcoming resource designed to help you scale to your full potential. 🤸‍♀️ Lessgoooooo!!

💜 Double-tap if you’re ready to claim your space.

is my new alter-ego 🤩🕺🏻🎶💃🏼🎤💜

Feeling stuck and unfulfilled? You’re not alone. ➡️ Swipe to read my story.

I’ve been there, and I know how frustrating and infuriating it can be to feel like you’re just going through the motions while your soul KNOWS you were made for more. 💫

And I’m here to tell you there’s a way to rediscover your spark and get everything you ever dreamed of!

🙋🏼‍♀️ I’m Michelle, and I help ambitious women like you build authentic, memorable personal brands so you can become a stand out in your industry, make more money, create more opportunities and have a greater impact!

Ready to get started? Grab a Brand Strategy Session to map out your next steps! 🥰🕺🏻

Can you describe your personality using only nostalgic memes?
Me: Hold my cosmopolitan 🍸🍒

😁 Which one do you relate to most?

Life is about choices. And some of my most miserable times were when I DIDN’T make a choice.

I just, sort of, let life happen to me. I was floating through life, afraid to take a wrong step so I took no step.

Months later, I’m in the doctor’s office wondering what’s wrong with me. Why am I so miserable and apathetic?

Stop letting life happen TO you. Make a choice, do SOMETHING. The only ‘wrong’ move is making none at all.

Sending love to past me and current you. 😘

20% of what you do can create 80% of your results.

I can get so caught up in the ‘busy work’ that I can forget to do the tasks that are actually going to move me forward, closer to my goals.

It’s easy to make big, long term goals and forget about what’s needed daily to get there. The small, easy to put off, daily habits are what will compound over time.

I need regular reminders of this.
And who doesn’t love a game of bingo to keep us on track 👵🏻😅

HOW TO PLAY:
Add this post to your stories, and use emojis to mark the boxes off as you achieve them, And be sure to come back on Friday and share your win. 🕺🏻🫶🏼

My girlfriends and I have been chatting a lot recently about dating, in particular the dreaded Apps 💀😅

What should go on our profiles and what definitely shouldn’t, what are red flags and immediate icks. It’s LITERALLY personal branding....

Stay with me…😂
🔥 When you first download the app you’re asked to enter criteria of the person you’d like to attract... ie. set your goals

🔥 When building out your bomb-ass profile you take time to decide what’s unique about you and your personality (self-discovery), you might even look at other profiles for inspo (market research)

🔥 You use your bio and quick wit to create a connection (brand voice & messaging)

🔥 You continuously refine & tweak based on feedback and/or after several bad dates. 😆

🔥 And finally, you pick a series of candid - but cute! 💃🏼 photos that give a glimpse into what spending time with you would be like (your social media content)

And just like that you’ve got a brand AND dating strategy getting you LAID and getting you PAID. 🤭😈

Maybe I should introduce Hinge audits as a new service? 😂

Things that made me do the weird snorty thing this week 😅 which ones your favourite?

Here's a marketing tip for the day: Focus on providing VALUE to your customers through your marketing efforts.

Instead of just promoting your products or services, create content that educates, entertains, or inspires your audience. This could be in the form of blog posts, social media updates, videos, podcasts, or any other content format that resonates with your target audience.

By providing value, you'll not only attract more people to your brand, but you'll also build trust and credibility with your audience. This can lead to increased engagement, loyalty, and sales over time. 🥳

So, before you hit "publish" on your next marketing campaign, ask yourself: How can I provide value to my audience with this content? If you can't answer that question, it may be time to rethink your strategy.

Here's a design tip for the day:

When designing, try to incorporate plenty of whitespace in your layout. Whitespace, also known as negative space, refers to the areas in your design that are left blank, such as the space between paragraphs or around images. It doesn't necessarily have to be white - it can be any color that matches your design.

Whitespace is essential because it gives your content room to breathe and makes it easier to read and understand. It helps to guide the user's eyes to the most important elements of your design and can make your layout feel more organized and less cluttered.

So, when in doubt, add more whitespace! 🤍

Marketing Tip of the Day: Focus on building relationships with your customers.💏🏻

One of the most important aspects of marketing is building a strong and lasting relationship with your customers. When customers feel a connection to your brand, they are more likely to remain loyal, recommend you to others, and provide valuable feedback that can help improve your business.

To build relationships with your customers, you can:

💌 Engage with them on social media and respond to their comments and messages.
💌 Provide excellent customer service, making sure to resolve any issues or concerns quickly and professionally.
💌 Personalize your communications with customers, such as targeted email campaigns.
💌 Show appreciation for their loyalty by offering rewards, discounts, or special promotions.
💌 Stay in touch with your customers even after a sale has been made, providing helpful resources or updates on new products or services.

Remember, building relationships with your customers is an ongoing process that requires consistent effort and attention. By prioritizing your customers' needs and preferences, you can establish a loyal customer base that will help grow your business over time. 📈💥

Pay attention to typography. Choosing the right font and using it effectively can make a huge difference in the overall look and feel of your design. 💡

When selecting a font, consider factors such as legibility, style, and tone.

Choose a font that aligns with your message. For example, a playful font may be appropriate for a children's book, while a clean and simple font may be better suited for a corporate report. 🤓

Once you've selected your font, be sure to use it consistently throughout your design. This means using the same font for headlines, body text, and any other text elements. Instead, use different font sizes, weights, and styles to create hierarchy and emphasize important information.

Remember, typography is an important aspect of graphic design and can greatly impact the effectiveness of your message. So, take the time to choose your fonts carefully and use them effectively to create a polished and professional design.

Today's marketing tip is to get serious on creating a strong brand identity.

Your brand identity = a unique set of characteristics, values, and messaging that sets your brand apart from your competitors. Read: kinda a big deal!! 👌

It helps to create a connection with your audience and can be the deciding factor in whether or not they choose to do business with you.

To create a strong brand identity, you need to get to the roots of who you are. Start by defining your brand's mission, values, and personality. Think about what makes your brand different and how you want to be perceived by your target audience.

Then, ensure that all of your marketing efforts - from your website to your social media to your advertising - are consistent in their messaging and design.

Use colors, fonts, and imagery that reflect your brand's personality and values.

Finally, make sure that your brand identity is reflected in EVERY customer interaction. Train your employees to embody your brand's values and personality, and use your messaging consistently in customer service interactions.

By focusing on creating a strong brand identity, you'll be able to create a powerful connection with your audience. 🙌🏻🎉

Today's design tip is to prioritize simplicity. As the saying goes, "less is more."

A simple, clean design is actually more effective at conveying your message and creating a memorable impression on your audience.

To achieve simplicity consider:
✨ using a limited color palette
✨ reducing the amount of text
✨ using white space effectively.

Use typography to create hierarchy and guide the viewer's eye, and limit the number of visual elements to those that are essential to the message.

Remember, simplicity doesn't mean boring or uninteresting. It means that you've removed unnecessary distractions and created a clear and focused design that effectively communicates your message. 🎯👌🏼

✨increased brand loyalty
✨higher conversion rates
✨increased customer lifetime value

What’s not to love about personalisation! 📈

One of the easiest ways to stand out is by personalising your marketing efforts, building a loyal customer base in the process.

Who doesn’t want to feel special and unique!? 🙋‍♀️💗 By tailoring your marketing messages to individual needs and preferences, you can create a connection that goes beyond just the products you sell. 🎯🙌

From personalised emails and product recommendations to customised social media content, there are sooo many ways to make your customers feel seen and valued. 👀

So, take the time to get to know your customers and use that knowledge to create a marketing strategy that speaks directly to them. Trust me, it'll be worth the effort. 💥💪

🥂Here’s to celebrating whatever and whom ever Mom means to you! 💖

Happy Mother’s Day to all my amazing clients, friends and family. 😘