InsightWhale

How to improve the conversion rate of your website with a audit. In this blog post, we will discuss why a CRO audit is an important first step in improving your website's conversion rate, and how to conduct one.

Conversion rate optimization (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as making a purchase or filling out a form.

One of the first steps in CRO is to conduct a CRO audit, which allows you to identify areas of your website that are preventing visitors from converting.

In InsightWhale, after years of ongoing testing and growth management, we have identified our own process for increasing conversion, here are all the steps:

1. Analysis and Insights
2. Hypothesis creation
3. Development and Testing
4. Growth
4. Analysis and Repetition

Analysis and Insights - are the key starting point to any kind of growth efforts, this is why start our project with thorough

Conversion Rate Optimization Audit. CRO audit is important because it helps you to identify the specific issues that are preventing visitors from converting to your website.

For example, you may discover that your website's loading speed is slow, which is causing visitors to leave before they have a chance to convert.

Or, you may find that your website's navigation is confusing, which is causing visitors to become lost and leave without taking any action.

To conduct a CRO audit, you will need to analyze various aspects of your website, including:

• Navigation: How easy is it for visitors to find what they are looking for on your website?
• Content: Is your website's content relevant and useful to visitors?
• Design: Is your website's design aesthetically pleasing and easy to use?
• Functionality: Does your website work properly and load quickly?
• Analytics: Are you tracking the right metrics and are they providing useful data?

Once you have identified the issues that are preventing visitors from converting, you can then implement solutions to address them.

For example, if your website's loading speed is slow, you can optimize your images and reduce the number of scripts to speed it up.

Or, if your website's navigation is confusing, you can reorganize your menu and add clear calls to action to make it easier for visitors to find what they are looking for.

In conclusion, a CRO audit is an important first step in improving your website's conversion rate. It allows you to identify the specific issues that are preventing visitors from converting and to implement solutions to address them.

The result of the CRO audit a list of hypothesis, sorted according to their priority. In InsightWhale we provide your with 15-20 data driven hypothesis and outline the test ideas.

If you want a professional help with the CRO audit for your website, schedule a free discovery call with our team. The link is here: calendly.com/inw

Hey, guys! We have been out for some time, but this year our team will provide you a great and helpful content on CRO and digital analytics. Today we want to go back to the basics.

What is conversion rate optimization?

Conversion Rate Optimization (CRO) is process of improving the performance of a website or landing page by increasing the percentage of visitors who take a desired action.

The history of CRO can be traced back to the early days of e-commerce in the 1990s, when businesses started to sell products online and needed ways to improve the performance of their websites. The focus was mainly on improving website design and usability, and increasing visibility through SEO and PPC advertising.

As the field of CRO evolved, businesses began to use more sophisticated methods such as A/B testing, heat mapping, and usability testing, to optimize their websites and improve conversion rates. With the rise of web analytics and artificial intelligence,

CRO continues to evolve and businesses are now able to use these technologies to optimize their websites in real-time and gain a competitive edge.

CRO methods include:

1. A/B testing: This involves creating two versions of a web page and testing them with different groups of visitors to see which version performs better in terms of conversions.
2. Heat mapping: This tool allows you to see where visitors are clicking on your website, which can give you insight into which elements of your page are working well and which aren't.
3. Usability testing: This method involves having real users navigate your website and providing feedback on their experience, which can help you identify any issues that are preventing conversions.
4. Surveys: Surveys can be used to gather feedback from visitors about their experience on your website and identify areas for improvement.
5. Personalization: Personalization techniques such as targeting specific content to different segments of visitors can help increase conversions by making the website experience more relevant to the user.
6. Optimizing landing pages: Landing pages are the first point of contact with visitors and it's important that they are well-designed and optimized for conversions.
7. Analyzing data: By using web analytics tools, you can track and analyze visitor behavior on your website and identify patterns and trends that can inform your CRO strategy.

These are some of the key methods used in CRO, but it is important to note that CRO is a continuous process and requires ongoing testing, analysis, and improvement.

Are you ready to skyrocket your online business? Look no further! Schedule a complimentary discovery call with us today and let's discuss the latest growth strategies. The link to schedule a call: https://calendly.com/inw