Primal - Audi Denver

Next weekend! There is even a Livestream on YouTube!

Our local(well there are a few) mid-week training race series kicked off last Wednesday with a ‼️. A weekly race that often features a gambit of local heavy hitters, national champions and usually a few World Tour jump in on any given week. Hosted by in Golden, CO. Opening night feature on the box in the 4/5 race along with in the 1/2/3 race. Ready for more

Mega weekend of local racing. We’re still working on the recap as we had teammates racing all over…BUT can I get a hell yeah for this guys absolutely smoking The Elite State Crit Championships on Saturday? Nothing aero, flat pedals, no lead out train in site…just living in the moment 🥇

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is running a blowout sale right now make room for new inventory. No code needed. Got myself stocked up for the summer. Check them out at the link in our stories!

Here we go! It’s day 3 of the with the and the in the books. With Great turnouts for the first 2 stages, the road race gets underway today. A solid crew has assembled across the categories and we’re ready for the last stage push 💪

Check out our stories for more updates!

Big day today as .luke.a and take on the U23 and 17-18 age Road National Championships in Charleston, WV. LFG!!!!!!

Stage 3 Time Trial Line-Up!

One more sleep until the start of the !!!

and have teamed up for a great collaboration project. Some really excellent pieces of kit with a simply great message. Be A Good Person.
Check out the offerings at the link in our bio

We are insanely happy to announce we’ve been invited to the for 2024!!! The roster has been set and this crew has been putting in the work specifically for our debut. On top of all that, the 2X and current US PRO Cycloross champion 3x Pan-American Cyclocross Champion, athlete and always a Redlands favorite .brunner is going to clip in with us. We still have a month or so until Redlands so follow along for updates and features!

Primal - Audi Denver will be kicking off the inaugural season of its Offroad Team. We’ve partnered with to help keep us laced with the best offroad tires available.

Dan and Nate traveled to sunny Bentonville, AR to put in a big week of dirt training in preparation for a season filled with gravel and MTB races. Fueled by espresso from The Meteor and Airship Coffee, their training camp included rides in Coler, SlaughterPen, Back40, and the Ozark Mountains. A great wrap-up to winter and a preview of what’s to come.

got the off-road program under way at AZ. His goal was to light up the diesel engine for the season and well..mission accomplished. 7 hours of pressure on the pedals that included 50 miles of single track, maybe a crash and lotsa snacks did the trick!

Roads maybe ain’t so good right now…but my carbon bottle cages have been flawless. Lotta dirt road miles on these things to boot!

That’s a wrap on the early season stages races in Arizona.

Little excerpt from the members who were in the action at

P1/2: Started the circuit race today in a pretty stressful environment with a really sketchy course filled with lots of road furniture and cones restricting traffic. Tyler and Luke got pretty good at sling-shooting each other into the breaks and worked well together communicating and quickly catching dangerous moves with representation of big teams. They both ended up top 30 given some really sketchy last 2 laps with 2 crashes.
Final GC: Tyler 33, Luke 54

2/3: The Cat 2’s also had a success full weekend with Liam getting 13th in the Road race and 10th in today’s circuit race today. Ryan was in relentless pursuit of the breakaway with 6 efforts trying to escape off the front.
Final GC: Liam 25th, Ryan 32nd.

Overall great weekend and really excited to see what we can do in the near future! Most importantly stoked to stay rubber-side down. On to the next!

Little update from the crew down at

Tucson Bicycle Classic
P1/2 - Tyler Thorp, Luke Mather; a big break went up the road, Luke started out in the move but dropped back about halfway through the race. The guys filtered into the field for the remainder of the race and Tyler took 4th in the field sprint behind the 14 breakaway riders.

Men 2/3 - Liam Olson, Ryan Witt; huge field made for negative racing most of the day, Liam took bonus seconds on the intermediate sprint and nabbed 14th in the finish.

Final stage tomorrow is a circuit race at 2:40pm. GC is super close in both fields, so it is all to play for in the final stage.

Next up on the docket
We have 3 different squads representing this weekend. Uphill TT kicks things off today!

Link if more info is in our Bio!

Here we go! First big race of the year. We are in action early this year Valley of the Sun Stage Race in Phoenix, AZ!

Full team car reveal is tonight! 🥵 cooking up one hell of a ride for us!

He’s the final product of the Yoeleo unboxing. Sadly the hands may have been destroyed in a cat of DOT 5.1 fluid but the is ready. The ultra responsive R11 build of on display here. He really loves his finishing touches. He really prefers 28mm GP5000 Clinchers with Latex tubes, a waxed chain, and the bigger crank rings on this We also have a few of the R12 models in the pipeline so stay tuned for those builds.

We have a new partner we’d like highlight for 2024. That’s . It’s a high carb drink mix that only uses 3 ingredients and is also very cost efficient! $45 for 73 servings! We’ll put up some@more details and a link to check out in our stories!

Flow Formulas has been fueling our rides and races for the last several years and we want to thank them for the support and cutting edge mixes that they’ve created. An absolutely great product and ambassador to the sport of cycling. Many thanks and we greatly appreciate the years of support!

2024 IS HERE!! We are back with a new look that’s probably the best looking kit in all of the cosmos! with the best designs as always!

We’ll be doing some introductions for some of our new partners as well as some “Thank You” posts and a bunch of 2023 look backs as we prep for 2024!

Happy Veterans Day and Thank you to all who served.

Tomorrow Night! HQ!
The SHIFT Art Auction party with special guest !!!

RSVP at the link in our Bio!

We had a great autumn of riding and meeting new faces! Maybe you couldn’t make it out for one of the rides but are still interested??

We are accepting race resumes until FRIDAY 11/3/2023! Email them in or dm the page for contact into!

wear house sale and ride!!

We are recruiting for the 2024 season and

Our third ride of the season is this Saturday (9/30/23)and we are meeting at Primal Wear HQ located at 7700 Cherry Creek S Dr unit 106 Denver CO 80231

8:45am -Wheels down at 9am. The ride will have everyone back by 11am-ish. Look for a strava link later this week!

For more info comment below, DM us, and watch our stories for updates!

We are recruiting for the 2024 season for all categories. If you want to race your bike, give back to your community and our charities, and not to mention look real good in our Primal Wear kits; now is your chance!

Our second ride of the season is this Saturday (9/23/23)and we are meeting at Crisp & Green Boulder located at 1675 29th St Suite 1272, Boulder, CO 80301 8:45am -Wheels down at 9am. The ride will have everyone back by 11am-ish. 37 miles on some classic Boulder roads *No major climbs

Crisp & Green Boulder located at 1675 29th St Suite 1272, Boulder, CO 80301

For more info comment below, DM us, and watch our stories for updates!

TOMORROW. 9AM at
Join us. Great route, 10/10 weather, great social time, and we might even sing Shout

Hey-Hey-heeeaaayyy

It’s recruitment ride season!

We are recruiting for the 2024 season for all categories. If you want to race your bike, give back to your community and our charities, and not to mention look real good in our Primal Wear kits; now is your chance!

Our first ride of the season is this Saturday (9/16/23)and we are meeting at Bruz Beers on N Pecos Street at 9:30am -Wheels down at 10am. The ride will have everyone back by 1pm for some social time! Route is 55 miles and pretty flat!

Schwab Cycles is located at 1675 W 67th Denver, CO. 80221

For more info comment below, DM us, click the link in the bio and watch our stories for updates!