Swrve Inc

Did you know apps targeting Android 13 will need to request permission from the user before posting notifications?

Until now, Android apps could send push messages to their users by default. But now, like iOS, only when a user explicitly opts in can an app deliver push messages to their device.

Learn how you can prepare for this change and maximize your reachable Android 13 audience 👇

Android 13: Getting Ready for Push Notification Opt-Ins | Swrve On 15 August, Google released the 2022 iteration of its mobile operating system, arriving after four beta cycles and a preview release earlier this year. As...

Engaging rather than annoying your users with push notifications requires them to be:

🔹Personal
🔹Relevant and
🔹Timely

Learn how adding location data to your other targeting criteria makes the perfect fourth ingredient for supercharging your app engagement 👇

Increasing Engagement With Location-Based Push Notifications | Swrve The key to making push notifications engaging (rather than alienating) lies in them being personalized, relevant, and timely—all three of which are par...

Our push automation engine is one of the many ways Swrve is committed to making it easier for marketers to create customer experiences that grow engagement, loyalty, and revenue.

Read about our exciting new update 👇

Product Update: Triggered Push Campaigns | Swrve Today’s mobile users are quick to uninstall and move on if they are not getting value from the apps they download. Failing to engage your users not onl...

In-app messages are a crucial component of a strong customer engagement strategy. They present to users while they are actively engaging with your app and influence retention at every touchpoint.

Explore how apps design, position, and personalize in-app messaging to build deep, lasting engagement throughout the user journey.

In-App Messaging: Use Cases and Proven Examples | Swrve In-app messaging is a crucial component of a strong customer engagement strategy—one that reaches users at the right time, in the right place, and is c...

The average app loses 77% of its DAUs within the first three days of installing. And within three months, 95% of the users you work so hard to acquire, who say “yes” and install your app, change their minds and either uninstall or become inactive.

On a more positive note, users retained for the first seven days tend to stick around much longer.

Learn how to get users hooked during that critical day 1-7 period 👇

The Best Ways to Reduce Your Mobile App Churn Rate | Swrve In today’s competitive market, apps are spending more on acquiring new users, meaning churn is more costly than it used to be. But unfortunately, churn...

Swrve now supports animated images (GIFs) for in-app messages. Since the format is so popular, it made sense to include the option of adding a GIF to a message right from within the Swrve dashboard.

Read about the update and how best to use GIFs in your messaging campaigns 👇

Product Update: Animated GIF Support for In-App Messages | Swrve Have you been looking for new and innovative ways to enhance your in-app messaging campaigns? Something fun, engaging, and memorable?  We have some gre...

Even basic tooltips help enhance the user experience by guiding users through your app and minimizing friction—but only when you execute them correctly.

Learn how to design and leverage powerful tooltips that guide the right users to relevant elements of your app 👇

5 Ways to Use Tooltips to Improve the App Experience | Swrve When used correctly, even basic tooltips help enhance the user experience by guiding users through your app and minimizing friction. Used poorly, however, to...

“We automate sending in-app messages to users after they view a specific product or category, instantly deep linking them to relevant sections of the app”—Funky Pigeon.

Learn how Funky Pigeon uses Swrve to deliver relevant recommendations to its customers based on their past in-app browsing behavior 👇

Funky Pigeon Achieves 15% Engagement Rate With One Revenue-Driven Personalized In-App Message | Swrve If you ask any British consumer where to buy personalized greetings cards online, their answer will likely be Funky Pigeon. Since its formation in 2008, and ...

When deciding which apps to download, users rely heavily on app store ratings and reviews to guide them in the right direction. So, collecting positive feedback from existing users should be part of every app’s marketing strategy.

Here are four key tactics to increase and improve your app store ratings 👇

Tips to Increase and Improve Your App Store Ratings | Swrve There’s an app for that. What started as a phrase coined by Apple in 2009 to show the multitude of apps available for iOS devices through the App Store...

When you have multiple campaigns running, it’s difficult to isolate and measure the effectiveness of each one independently.

What if you could easily and accurately attribute impact to your campaigns and customer journeys? Now you can with Swrve’s Campaign Holdouts.

Learn more about it 👇

Product Update: Campaign Holdouts | Swrve As marketers, we’re always trying to prove and improve our impact. With every campaign we launch, audience we target, and message we send, we’re ...

Since launching In-App Messaging, a number of our customers have requested the functionality to create rich, personalized, multi-page experiences for a range of use cases.
Thanks to your feedback, we’re incredibly excited to announce our latest product feature release—Pages 🎉

See it in action here 👇

Product Update: In-App Pages | Swrve Forging a connection with customers on mobile isn’t easy. In 2019, 25% of apps downloaded by users worldwide were accessed just once after download, an...

When today’s guests plan a visit to a theme park, they expect a feature-packed mobile app that can help them with everything from finding attractions and beating queues to places to eat.

Here, we discuss how theme park apps should play a role in the entire guest journey 🎢

Theme Parks: The Features Your Guests Want From Your Mobile App | Swrve Historically, theme parks have tended to dismiss guest-facing mobile apps as offering limited, tough-to-quantify ROI. But that has all changed. Today, the wo...

With the majority of customer experiences taking place on mobile channels, success is judged by metrics like open rates, clickthrough rates, and conversions. But the rules of mobile engagement are changing.

Join our partner webinar with eMarketer today at 2PM ET where we discuss the current state of mobile engagement.

https://hubs.la/Q01c23Fd0

Today, more than half of the US population identifies as a gamer. Downloads, consumer spending, and time spent gaming are all on the rise. As a games marketer, it might sound like your job here is done. But competition is also ramping up.

Learn more about the current mobile gaming landscape in our latest article 👇

6 Interesting Mobile Gaming Trends You Should Know About in 2022 | Swrve The mobile games industry has been growing at a fascinating rate, with worldwide gamers reaching 3.2 billion in 2021, up from 1.9 billion in 2015. There are ...

At Swrve, we understand that having a consistent user experience across all messaging channels can save you time and make it easier for you to do your job.

Our new Salesforce Pro Mobile powered by Swrve does just that. Our connector update means you can now create contextual mobile experiences all from within Journey Builder without ever leaving the platform 🙌

https://hubs.la/Q01b1ZCb0

Product Update: Salesforce Pro Mobile Powered by Swrve | Swrve At Swrve, ease of use is a driving force in our product development process, and we always build with the end-user experience in mind. We understand that hav...

Mobile shopping habits created by the pandemic have not only solidified but grown. Consumers globally spent 18% more time in shopping apps in 2021 than in the previous year. And shopping is the fastest-growing mobile app category, with 54% year-on-year growth.

Here, we discuss what brands can do to leverage the growth that’s happening in the mobile retail space 👇
https://hubs.la/Q019Dfv20

Mobile Retail: Trends and Strategies for Capturing In-App Spending | Swrve The last two years have seen the global retail industry's most extraordinary digital transformation. The pandemic pushed more shopping and delivery onlin...

Earlier this month, Swrve presented everything it knows about mobile engagement at the CX Unplugged Virtual event. Here are our key takeaways:

🔹 Don’t be a pusher
🔹 Don’t maximize engagement
🔹 Don’t treat mobile as a channel
🔹 Don’t orchestrate as usual
🔹 Don’t acquire users to grow

But what about the things you ‘do’ need to do? Find them here 👇
https://hubs.la/Q018GMGq0

Everything You Think You Know About Mobile Engagement Has Changed | Swrve Earlier this month, Swrve presented everything it knows about mobile engagement at the CX Unplugged Virtual event. In particular, we focused on what has chan...

Unexpected shipping costs, an overcomplicated checkout process, and simply not ready to purchase are just some of the reasons why app users abandon their shopping carts 🛒

Take a look at the push notifications that will give you the best chance of enticing unsure buyers to complete their purchase 👇

https://hubs.la/Q0186fkZ0

The Best Push Notifications to Send to Reduce Cart Abandonment | Swrve Generating more than $4.9 trillion in sales every year, e-commerce is a thriving industry. Yet to succeed, businesses globally must overcome a sizeable hurdl...

When done right, in-app messaging can harness the power of contextual, personalized messaging where and when it matters most. It is a vital component of a strong customer engagement strategy that reaches users at the right time, in the right place, and is consistent across platforms.

Here, we take a closer look at in-app messaging—defining what it is and how to make it work best for your app 👇
https://hubs.la/Q017LQ_00

In-App Messaging Best Practices: Guidance for Better Customer and Business Outcomes | Swrve Today, it’s never been easier for mobile apps to reach customers wherever and whenever they are—provided they have access to the right tools to d...

CX Unplugged is kicking off day two with another host of leading experts on the future of customer experience design and delivery.

Join the free event now and catch our very own Barry Nolan at 12.05 PM ET discussing:

🔹 how mobile engagement has changed
🔹 push notifications in a post-Covid, low opt-in world
🔹 delivering relevant experiences in a privacy-first world

https://hubs.la/Q016-MxW0

With the majority of CX now taking place on mobile, success metrics tend to include open rates, click-through rates, and conversions. But the rules of mobile engagement have changed.

Join Swrve at CX Unplugged Virtual tomorrow at 12.05 PM ET to learn more.
https://hubs.la/Q016-HXL0

We’re delighted to be among the world's leading experts speaking at CX Unplugged Virtual on the future of customer experience design and delivery.

Catch our session ‘Everything You Think You Know About Mobile Engagement has Changed’, where CSO of Swrve, Barry Nolan, will uncover the truth about Push Notifications and discuss how to add real value to the customer experience.

https://hubs.la/Q016-HXC0

Marketers today are shifting their focus from brand to customer experience as the growth engine of the future.

Join us at CX Unplugged Virtual on April 6, where Barry Nolan, CSO of Swrve, will delve deeper into the strategies marketers need to deploy to use every aspect of the CX to their advantage.

Register for free 👇

https://hubs.la/Q0176bm10

MMA’s CX Unplugged Virtual brings together marketers and experts to share how to use experience as a competitive advantage.

Our very own Barry Nolan, CSO of Swrve, will be there on April 6 to discuss the new rules of mobile engagement and what brands can do to add more value to the customer experience.

Register today 👇

CX Unplugged Virtual: Future of Innovation and Customer Experience

As the app space becomes increasingly overcrowded, monitoring engagement is ever more critical. But with 95% of users churning within 90 days, how can brands communicate in ways that will make users stick? Learn how in-app embedded experiences are revolutionizing mobile messaging 👇

https://hubs.la/Q016MqC70

Engaging Users With Native In-App Experiences | Swrve User engagement metrics are so important that the top apps often use them to dictate the direction of their product developments and improvements. After all,...

While acquisition was once the measure of an app’s success, the focus is now on long-term user engagement and retention. A substantial portion of building user relationships that last is having a well-designed onboarding process that delights users during that first visit to your app

Learn more about effectively onboarding your users in our latest article.
https://hubs.la/Q0166f640

App Onboarding: Creating Engaged Users From the Start | Swrve An optimized app onboarding process is crucial for user engagement and retention. If your users cannot see the value of your app from very early on, they wil...

Connecting integrations that add valuable features and new capabilities to your marketing strategy is the best way to get the most out of your Salesforce experience. Synching your tech stack is all about finding paths to understand and connect better with your customers and prospects. Here are the top integrations on the market right now.

https://hubs.la/Q015NB4T0

The 6 Best Salesforce Integrations for Marketing | Swrve Salesforce is one of the most popular CRM systems on the market, with over 150,000 organizations worldwide using the platform to power their sales and market...

The American psychiatrist Milton Ericsson once said, “The effectiveness of communication is not defined by the communication, but by the response.” While he may not have been talking about mobile push notifications, his philosophy is undoubtedly apt—or is it?

https://hubs.la/Q015mH0R0

Everything You Thought About Push Notifications is Probably Wrong | Swrve The American psychiatrist Milton Ericsson once said, “The effectiveness of communication is not defined by the communication, but by the response.&rdqu...

Apple led the smartphone market for the first time in six years as its share reached an all-time high of 23% in Q4 of 2021. While it’s one thing to reach the top, it’s another to maintain that position.

Will Apple still be number one in 2022? Only time will tell.

https://hubs.la/Q014S89G0

Apple Reaches Highest-Ever Market Share in China | Swrve Apple’s smartphone market share in China reached an all-time high of 23% as it surpassed Vivo in the fourth quarter of 2021. According to research comp...

Mobile apps have become the touchpoint of choice for millions of people to manage their finances. Today’s consumer is more likely to choose or switch banking providers solely based on their app capabilities.

Financial institutions need to think mobile-first and prioritize the app experience over everything else. Read more in our latest article 👇
https://hubs.la/Q014p_L-0

Enhancing the Mobile Banking App Experience | Swrve According to the Ipsos-Forbes Advisor U.S. Weekly Consumer Confidence Survey, three in four Americans (76%) used their primary bank’s mobile app within...