Vitality Global
Our goal? Make the world healthier – one step at a time.
#LiveLifeWithVitality
Making the world healthier by changing everyday behavior
Vitality is the world’s largest behaviour-change platform founded by leading insurer, Discovery. Discovery was founded in 1992 as a disruptive health insurer and has developed a disciplined shared-value business model in the form of Vitality, which rewards clients for improving their health, driving and financial behaviour. Vitality uses the power of incentives, data and behavioural economics to make people healthier and enhance and protect their lives. It has expanded this model into life insurance short-term insurance, investments and most recently, banking. Today Discovery services more than 16 million clients across the world with partnerships with leading global insurers in Europe, the United States, Canada, Asia-Pacific, China and Japan.
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