A century of Lee Cooper, and we’re only just getting started. Founded by Morris Cooper in 1908, in Stratford, East London. Lee Cooper is the first jeans company in Europe. From 'workwear' and ‘military wear’ to 'must wear' the brand continues to develop an international following, continually innovating fashion product design and pioneering in music, from its UK headquarters. Lee Cooper has had a
passion for denim design ever since the beginning. Lee Cooper are always on top of trends and technology, but know that genuinely authentic denim doesn't need to be over designed, over washed and over priced. The Florida based investment company, Sun Capital Partners acquired Lee Cooper in May 2005, and with their investment Lee Cooper has expanded considerably, now boasting sales in over 70 countries. Lee Cooper now has 683 of its own stores, producing over 5 million pairs of jeans a year. Brand strategy:
All Lee Cooper product development must respect our brand DNA. This DNA combines influences from British rock with fashion and culture. Lee Cooper concentrates on producing an exceptional quality product aimed at inspiring the press and opening new doors within our fashion retailers that generate buzz and maximize the brand visibility. Lee Cooper aspire to be the best retail partner in the world and therefore work very hard at looking great in-store, helping to ensure our customers can profit from the Lee Cooper opportunities
The Lee Cooper collection provides a unique foundation upon which retailers can build a denim offer, ever evolving rather than changing radically with each new season.
