Craft Instinct

Newie for project, combining 3 passions: music, design and beer! Blessed to work a job we love

Love seeing this brand on the can, and in a 12 pack too! Core range can designs for our most southern clients . Super strong brand recognition that utilises clean can design topped off with a classaaay gold lid. Mmmwaah!

Red IpA out from with a play on we got some disco feels in the house tonight!

It’s Territorian time! New sub-brand for looking to expand into the mainstream market with these value driven beers that Territorians will not be able to stop sipping. Designed for the Territorian climate, by Territorians

Happy Territory day to all creatures great and small in the NT! It’s a day for big reveals so stay tuned….

Fun little diddy we did for and their friends at Ramblin Man. A Rembo take on the Ramblin Man pelican mascot....fun!

Here be the darker days, so beer comes in darker ways. New one out for

A delicious line up of recent limited release cans we’ve designed for the legends at

Loving how the colours work together even though they were designed at different times without meaning them to compliment each other!

Changes. Big ones. 2024 is panning out to be a transformative one in all kinds of ways. Our beloved beer industry is being put through the ringer, and as a supplier to this industry, Craft Instinct has felt the crunch too. Pivoting and adapting to new challenges seems to be the day to day. As a business owner, I've had to make some hard decisions, we've had to reduce our inhouse staff to skeleton and we've just vacated our studio in Torquay transforming into a remote working agency.

Out with the old and in with the new. But we are still here, and while we are working a little differently now, we've still got clients we adore, a fantastic team and great projects to work on. It's just a little different now.

And the differences keep coming! There is a very sweet part to this post, and that is sharing that I'm pregnant, and expecting a little girl in August. This is something I've wanted for a long time and I'm absolutely thrilled. Craft Instinct will keep operating as 'normal' (whatever that means this year!) throughout the rest of 2024, with our awesome team taking care of things in the initial stages of my motherhood until I'm ready to come back as mama-boss! Told ya, changes.... big ones! 😘

Do people care about your brand? Why should they? Some easy to action strategies to make them care up in the 'reads' section of the website. Hoping this is particularly helpful for folks struggling with the hospitality side of a booze brand

Make Me Care (enough to choose you!) Do people care about your brand? Easy to action strategies to make them.

It’s opening night of ! For the next 9 days 21 awesome Melbourne venues will host hard to find beers from around the globe. Heaps of fun and unique events are happening in conjunction so get around it people. Here’s a handy map to help you plan your crawls :)

Get ready to whirl and twirl with Czech Czech 1, 2 Dark Lager from our friends The rhythm infused into their latest limited release brew is celebrated through our cute little Czech dancers, executed in dark earthy tones to emulate the flavours in this beer.

Shining some light on this Hazy Double IPA from that uses a background texture of a light drench orange tree, subtle enough to let the typography be the hero on this limited release design

Birthday beeeeer! A happy 9th Birthday to who are celebrating in a big way with this massive 10.5% triple IPA. Designed using the new limited release template which allows a simple interchange of text and visuals keeping designs sleek and functional.

Returrrrn of the Frank. Frank Moses (a character from 's beloved movie 'Red' ) is back, all dressed up in the new limited release template we designed for these folks. If you are a fan of Red IPAs do not miss out on this one, an absolute cracking beer, which is why he comes back year after year.

There's nothing quite like a classic West Coast IPA. Hoppy, piney, simple....we endeavoured to reflect these notions in our design for 'Kenny', latest IPA in a can from Hargreaves Hill.

Fresh hop season is the best hop season!

Freshie from Ocean Reach - FRESH HOP GALAXY® PALE ALE :)

This Fresh Hop Pale Ale is brewed using Galaxy® hops by HPA, freshly picked from their farm in Victoria’s High Country. Boasting a radiant golden colour with an enticing aroma. Showcasing tropical flavours of passionfruit and peach, complemented by citrus undertones and a subtle bitterness.

We designed this label showcasing the golden nectar that squeezes out of the fresh flowers, using a metallic gold finish, MWAH!

Inspired by Russian River Korben IIPA returns! take their hops seriously so if you can get your hands on some fresh tins, lucky lucky you! Also a good excuse to support these folks at this moment in time as some of you may be aware, so if you can, buy more than one, and while you’re at it, grab the rest of their core range too. Your tastebuds will love it, that’s a guarantee from us at craft instinct 😙

Preservation through hydration baby! Designed this brand for .seas from start to finish and what an inspiring and aspirational brand it is. Just finding its sea legs now, Seeseas offers a convenient and planet friendly alternative to plastic bottles when you just need water. Really looking forward to seeing the impact this brand has around its local community as well as changing minds around plastic water bottles

Did you know that Craft Instinct is women owned and women run? Its one of the big reasons we love to celebrate international women’s day. Cheers to all the people out there who are counting women in, investing in women and accelerating their progress. Happy IWD!

An accurate summary of whats going on in our industry right now.....

Trouble brews in Australia’s craft beer industry, with ‘alarming rate’ of closures More than a dozen independent breweries have been pushed to the brink of insolvency in the past 12 months.

We put our thang down, we flipped it, and reversed it. It's a limited release so lucky you if you can get your hands on this double release, YUM.

🟠 FLIP IT with this East Coast IPA that's been given a down-under twist with the punchy power of Vic Secret and Eclipse hops! A tropical fruit explosion with hints of citrus and pine all wrapped up in a velvety-soft mouthfeel.

🟡 REVERSE IT with this West Coast IPA that’s been kissed by the Aussie sun through the infusion of Vic Secret and Eclipse hops! A bold, balanced blend of pine, mandarin, and zesty citrus peel, all backed up by a firm bitterness.

A closer look at the illustration that makes up the pattern on the 'Flip It' and 'Reverse It' double release from Can you see the two sides to the face?

Does anyone know the name for an image that works from two different directions? We don't, so researching for this project was difficult. But reckon we pulled it off. A face made up of a hop with citrus eyes that works upside-down as well as the right way up. A super fun, outrageously bold double release design for

Well howdy! Second release for that uses the new limited release template. A collab between fellow Sydney-siders .

MMMM she’s back baby! Blood orange sour from our friends at with the original illustration applied to our new limited release can design. Drinkability through the roof in this heat!

Do you like books? We love books. Its old fashioned yes, but the feel of a book in your hand, the weight of the pages…..its just….nice. Finding inspiration off the screen is always refreshing somehow. Do you think its because looking at something that doesn’t shine light back through pixels just feels....right?