Abominable Ink

Hi everyone! I’m so run down from being busy that I just noticed I got my dates wrong! 🙈 Here it is again for those who need to know. I AM around a bit next week! ✌️😅

I haven’t been active on here much due to everything getting back on track and staying busy this year but I thought I’d give you a heads up that I’ll be taking a little break from all the brouhaha to get some much-needed rest so I can better serve you in 2023! 🖤

I am so grateful for all of my amazing clients this year - THANK YOU for keeping my small biz afloat! What makes Hamilton so amazing, is the people who work together to sustain this wonderful community we have here. I wish you all the Happiest of Holidays and a very prosperous New Year filled with so much joy! 🎄🥂

HOLY CANNOLI! It’s been a while since I’ve posted here as this year’s been SO busy! 😅 Humbled and honoured once again to find out I won some rad accolades and our own (which is making a much-anticipated comeback soon), did too in the Readers’ Choice for 2022! 🏆 Congrats to all the winners across the city!

I love you SO much Hamilton - I am always so grateful for your continued support over the years, it’s what keeps me busy and pluggin away at all this fun stuff. You’re too good to me! ✌️😘

WOW HAMILTON - was I ever stoked to find out you've chosen me ONCE AGAIN as one of the top Graphic Designers in the city in the Hamilton Spectator's Readers' Choice Awards amongst so much amazing talent around here! I am so grateful for your continued support and aim to keep bringing you fresh, modern, and innovative ideas and aesthetics for all your business and personal needs! Congrats to everyone who made the list this year - and THANK YOU SO VERY MUCH! 🍾 🥂 🖤

A very dear friend of mine who I love very much is currently living with Stage 4 breast cancer and has taken it upon herself to start an amazing non-profit organization because she has been experiencing a lack of resources and peer support in her community for those going through the painful journey of living with this terrible, and very common affliction. I immediately wanted to help out - so I set to work creating branding and am lending a hand with promotional graphics.

THIS WEEKEND we are holding a car wash to help her raise funds to sustain this important endeavour so she can do the important work that is needed for people to have a one-stop shop where she can help guide you every step of the way through your experience, so you won’t have to spend so much time doing research and advocating for yourself as she’s had to painfully go through.

PLEASE JOIN US IF YOU ARE ABLE and help us get this important resource off the ground and running!

And PLEASE FOLLOW and donate your time, resources or funds if you can! Together we can make a difference in people’s lives, and hopefully alleviate even a fraction of the stress they are currently experiencing. 💖 HOPE TO SEE YOU THERE!

“Breast Cancer Burlington is dedicated to provide additional information, peer support and health and wellness resources outside of your medical support. We would like to be a hub for women in our community that are in need of help through their individual Breast Cancer Journey. Our mission is create thorough breast health awareness through better education and access.”

Whether your business is large or small, you want to start with your logo and create the most effective branding possible to start you off on the right path towards success. Nothing catches your customers’ attention better than a well-executed logo design.

Here’s an example of a logo I designed for a very talented maker, who creates products that help soothe the body and mind in a holistic way and needed a modern revamp of their previous logo - we worked together to create a soft, lovely image of serenity and peace, with lavender hues and feminine lines and type to really target their audience and capture the essence of how their products will make you feel while using them.

Here Are 8 Powerful Tips For Effective Logo Design To Consider:

• Have a focused purpose for your brand
• Make sure the logo reflects your business, not just an aesthetic choice
• Make a great first impression by illustrating what you do in the simplest way possible so people can see what your business is about right off the bat
• The use of colours should be made with purpose - colour is linked to how people psychologically perceive your brand
• Fonts are VERY important and must be chosen carefully
• Make it scalable - if you don’t have a vector file, you’ll likely run into issues pretty quickly when it comes to using your logo in various ways
• Keep it simple

Does your brand need a facelift, or are you starting from scratch? I’d love to lend a hand - with my expert skills in branding and the psychology behind design, I can help you create a fresh logo with lasting appeal to your audience.

Feel free to drop me a message at [email protected] and let’s chat!

All set up to start a new business and don't know where to begin? Don't wait until you're set up to invest in your branding - while you may feel like you’re saving time currently, ignoring your brand identity right off the bat only causes more headaches in the future.

There is a common mindset among small business owners who focus on marketing and selling but forget that their company is both a business AND a brand. With a lack of clear branding, you’ll get more questions than sales, your potential customers won’t be clear on what you’re all about, and people will end up buying from your competition.

Your brand identity is more than just your logo. It’s more than style guides, marketing materials, or colour palettes. It is the culmination of how your brand looks, feels, and speaks to customers. It influences the entire customer experience and ultimately affects how others view your credibility and business.

I can help you create a strong branding identity - and even guide you through your carefully planned research if you don't know where to start - and help you create a brand that will stand the test of time.

Let's chat! Shoot me a message at [email protected] and let's get you on the right track to success, on the very first try.