Figjam started in 2013 with the idea that the way in which F&B brands were developed should change. They were too design-heavy and too expensive to create, with the consumer having to foot the bill through higher prices.
We have learned a lot (painfully in some cases) over the years, but our belief that strategies should be based on data derived from consumer behaviour and that design should be an output of strategy, not vice-versa, hasn’t wavered.
So we pivoted from a consultancy and became the first specialised business intelligence firm with global reach, aiming to change the way brands are developed in the F&B industry.
Good question. We are a few like-minded souls who believe in a few key principles –namely:
Design for design sake is vanity
Huge competition is reality
Research and strategy is sanity
What do we do?
Figjam is an F&B business intelligence firm that helps operators, developers and lead consultants deliver better brands through the use of data and analytics
We have a series of solutions and tools that use artificial intelligence, statistical analysis and a consumer centric methodology to help operators, developer and lead consultants create more consumer-focused F&B brands.
We also keep an online knowledge platform for the F&B industry publishing bespoke research and strategy as well as an informative, if sometimes controversial, perspective through our editorial content. That’s it. If you want to find out more then get in touch.
