Tsz Yau Yam

As summer approaches, I'm reminded of my enriching experiences at Japan Society, where I actively participated in organizing various events and had the privilege of witnessing the behind-the-scenes of the Kyohei Inukai exhibition in 2023. These experiences not only refined my event management skills but also deepened my understanding of cultural engagement and community building. Being part of such immersive events has inspired me to pursue a career in marketing, where I can create meaningful campaigns that resonate with diverse audiences.

Japan Society and the Kyohei Inukai exhibition featured on PIX-11 TV's New York Living Japan Society and the Kyohei Inukai exhibition were recently featured in the New York Living segment on PIX11-TV.

This blog post explores the innovative digital marketing strategies of the K-Pop industry, from its strong online presence to interactive community building. As a K-Pop fan and aspiring marketer, I found it intriguing to see these tactics dissected, offering valuable insights for marketers looking to enhance their digital strategies.

Must know marketing strategies used by the K-Pop industry There are some must know marketing strategies used by the K-Pop industry that you shouldn't miss. Read this blog to know these record breaking strategies.

I found this article on customer data platforms and their impact on marketing strategies through my current professor Louis Cohen’s LinkedIn posts. It highlights the crucial role of first-party cookies in collecting valuable consumer data and introduces a new tool aimed at enhancing marketing effectiveness. By leveraging CDPs and prioritizing first-party data, businesses can tailor personalized marketing campaigns, fostering stronger customer relationships and driving business growth in today's digital age.
I felt this was a compelling read that emphasizes the evolving role of data in modern marketing.

Customer data platforms drive marketing reset Digital technology is providing more direct ways for businesses to engage customers and gain greater insight into their wants and needs. Learn more.

Our midterm group project on Louis Vuitton's digital marketing strategy was a comprehensive analysis that included evaluating its digital reach, constructing a BCG model, developing detailed buyer personas, and proposing an innovative new digital marketing strategy. The project highlighted the importance of strategic planning and creative thinking in leveraging digital platforms for luxury brands like Louis Vuitton.

MKT 9785 Team 3 Luxury Market Midterm Project DIGITAL MARKETING STRATEGY LOUIS VUITTON MIDTERM PROJECT Josue Coronado, Christina Jiang, Xiaoli Pu, Harpreet Singh, Tsz Yau Yam

This article from NYC Tourism, where my past professor Janette Roush works, offers a captivating glimpse into Brooklyn's rich cultural corridor, highlighting its diverse arts and cultural offerings. It's a testament to the borough's vibrant creativity and a valuable resource for anyone looking to explore Brooklyn's unique charm.

Brooklyn’s Cultural Corridor Move from Prospect Park to Brooklyn Botanic Garden to museums for a culture-filled tour of borough highlights.

Bo Lund Pedersen's article on the power of personalization in marketing is eye-opening. It highlights how tailoring strategies to individual preferences can revolutionize marketing efforts, leading to increased engagement and customer satisfaction. It's a reminder of the importance of understanding and connecting with your audience on a personal level to drive meaningful results.

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