J-Lynn Creative

Introducing Life of Lanaire! ✨

About the Client: Lanaire is a Charlotte, NC-based speaker, host, influencer, and non-profit president. is a platform for women in the Sandwich Generation: millennial women who are taking care of both their kids and their parents.

Life of Lanaire (LOL) offers a safe and supportive space where these women can experience “me too” moments and celebrate who they are and the hard work they are accomplishing. LOL also offers resources, retreats and community.

Her Mission is to empower and resonate with caregivers, through her journey as the sandwich generation it-girl. Through relatable content, Lanaire meets them where they are - in their hearts and on social media. Through authentic storytelling and shared experiences, Lanaire aims to inspire, uplift, and make connections that transcend digital boundaries.

✨Swipe through to experience her new branding! ✨

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Lanaire chose my Premium Branding package which includes a custom logo suite, brand vision, detailed brand guide pdf, image direction, and up to four assets of your choice (print or digital).

To find out more about pricing and packages, DM me or click the link in my bio. 🤍

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That's a wrap for 2023! ✨ What a year it's been for me and this growing business. Taking this journey with you all has been one of the brightest spots of my year. I'm so thankful for you all! Let's do it again! ✨

Sending all the love to and for their amazing testimonial about our design and creative direction services! Working with such an inspiring and passionate organization is always a pleasure. Helping them bring their visions to life and setting them up to run on their own was so important to me.

Thank you, HIH, for your kind words and for choosing me as your go-to partner in all things creative. Let's do it again!

I love a chic business card! These black, magenta and marble are cards were so fun to make.

Business cards aren’t dead either! In need to your own caress? Click the link in my bio to start working together!

Ok, so you’ve got your new logo or designs…now what?

What do you do with all these files? What the heck is a .eps? How do you know which ones to use on your website or send to your printer?

I gotchu! Here’s a quick guide to some of the most common design file types!

Swipe through. Tag your friends who are also confused. And most importantly, save this for later!

Here’s a sneak peek at the mood board for my latest client! I can’t get enough of the earthy tones and feminine accents. 🤎

Stay tuned as I share more about this client and her brand in the coming weeks.

✨34✨ If you would have told the girls in the second picture about where she’d be today she would be THRILLED! I have to remind myself of that more times than I’m willing to admit.

I’ve learned so much since that photo was taken in 2007 but what I’ve learned in the past year has set the frame work of what I’m excited for for this next one.

As promised, here are 4 things I’m excited for for my 34th year.

♡ Growing as a creative. I’ve learned so much in the past year so I want to keep the momentum going. The design industry has changed so much with new innovations, especially in the programs space. I never want to stop being a student of this field I love so much. I can’t wait to share with you what I’m learning along the way.

♡ Learning more about business. I have big goals and even bigger dreams and with that comes some practical skills that I’m looking forward to growing in. More on that another day. 🤓

♡ Working with my dream clients to level up their businesses and help them build confidence in their brand. I’ve been blessed with countless clients over the past 12 years. And in that time I’ve learned that we’re all allowed to work with who we want to work with. I’m excited to work with clients who I align well with and they align well with me!

♡ Living life more abundantly. I want to live, love, and create out of overflow. In past years I’ve done all of those things out of a deficit, giving to everyone and everything before myself. That’s no way to operate friends! You, your family, and your work deserve more than that. Put your oxygen mask on before you help others. I’m excited to focus on doing this for myself…even with the addition of a new baby very soon!

Cheers to season 3.4 🥂



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Working with Sugar Joy has been a joy as well!

One of my core values is collaboration. It's important to me to closely with you to understand your needs and goals, and so I value your input and ideas throughout the design process. I've found that during the collaboration process, I've been able to build long-lasting and meaningful relationship with my clients.

Thank you .joyy for trusting me with your brand and for your kind words.

As I wrap up my 33rd trip around the sun I'm reflecting back and casting vision onto my next year. So, here are 3 things I'm celebrating about year 33 and 4 things I'm excited for for 34.

In year 33...

♡ I grew as a leader in my job while also transitioned out of that leadership role. At first making that decision was very hard but after awhile I realized that it's what's best for me and my family. It also puts me in a position to grow creatively while growing my business.

♡ I took a leap of faith and investing in myself by joining the Our Type Creative Community. This community has built my confidence as a creative and has fast-tracked my vision for the future.

♡ I learned that I don't have to be perfect to share my work and what I'm doing, I just have to be present. Perfection is a not real, friends. It's a moving target based on the opinions of others. So I hoped off that perfection rollercoaster - and you should too!

Stay tuned for the 4 things I'm excited for for year 34! 😉

I'm a big July fan. Of course I love all things summer but this month is extra special because it's me and my husband's birthday month! ✨Fun fact✨ we are exactly a year and 2 days apart.

Swipe to see what my July is looking like, including a sneak peek at my maternity shoot. ✨Bonus points✨ if you can spot my baby shower theme! If you see it, comment with the emoji below!

I recently finished "Emotions by Design" by Greg Hoffman and wow, was it full of some many good nuggets on branding, design, and leadership. I'm sure I'll be posting quotes for a long time!

If you're looking for a good summer read on leadership, this is definitely it. It throws back to so many of the Nike campaigns that we love and learned to love. My favorite story was all about how Kobe Bryant lead and challenged the team around his Mamba brand and how the Mamba Mentality was something he though the marketing team long before we as a public were introduced to it.

Check it out!

📘 Synopsis 📘
"Nike’s former CMO shares lessons and stories on the power of creativity drawn from almost three decades of experience within the company. A celebration of creativity and call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, EMOTION BY DESIGN is an insider's guide to unlocking creativity within a brand to build stronger emotional bonds with consumers."

Inbe is a the passion project of Aliscia Freitas. Aliscia dreamed up this lifestyle brand when she was in college and helping her bring this passion to life has been incredibly fun. Inbe is all about moving your body while transforming your mind. I can’t wait to see how this brand grows and impacts women in the future!

If you're wondering if it's time to rebrand, ask yourself these questions...

♡ Does my brand still reflect my company's vision?
♡ Am I embarrassed to share my website, social media account, or business card?
♡ Has our business model or strategy changed?
♡ Am I seeking out a new audience?
♡ Are we struggling to stand out or differentiate from our competition?

If you answered yes to any of these questions, lets connect! Shoot me a DM or head to jlynncreative.com to learn more!

So you want to work together but don't know where to start? Trust me, you're not alone! Branding, social media design, print...it can be overwhelming. Let me help explain our services in a way that less stressful.

💕 Brand Identities - Do you have a company, side-hustle or freelance venture that needs a logo or a brand refresh? Your brand is the north star of your company. We will partner with you to create more than a logo, but the personality that drives your business.

💕 Social Media Design - If you've got your brand or logo all set and just need some help sharing what you do on social media, this one's for you! Your social media presence makes a statement! Let’s work together to make your’s speak perfectly to your audience. We can design specific posts for you or create a series of templates that you can use and customize how ever you want!

💕 Email Marketing - Are you looking to quickly and easily communicate to your email list in a way that matching your branding? Let us help you bring your brand's identity to life through captivating email templates, eye-catching graphics and stunning design layouts that make a lasting impression and drive customer engagement.

💕 Print Design - If you're in need of business cards, stationary, posters, postcards, package design and more, this one's for you! We have an extensive background in all things print. Print is not dead, friends!

💕 Wedding and Events Collections - This one's for the brides, mamas, businesses planning an event and party planners! One of the most important parts of your event is letting your guests know it’s happening. We'll brand your event down the the minor details.

Are you ready to get started? Head to the link in my bio to join the fun!

Did you know that a logo and branding aren’t the same thing? That's right! Your logo is not your brand and branding isn't just colors and fonts.

Your brand is the visual representation of your company that creates trust between you and your potential clients through the overall look and feel of your presence. Your logo is just ✨ part✨ of your brand efforts.

Swipe through to learn more! And while you're at it, tell us which of these facts surprised you the most?

Just a little sneak peek from my shoot with 🤍

At the beginning of this year, I decided to use a digital planner by and let me just say…wow! In this planner she introduces each month by asking you to create a vision/mood board. I’ve made vision boards for the year but never monthly!

Swipe >> to see my May 2023 mood board! So far May it’s shaping up to be pretty great…and on par.

What are you hoping for this May?