Tranquilo Creative

Olive harvesting season will soon be with us . . . 🕊️🫒

Today the moon will be full - the Hunter’s Moon - bigger and brighter than normal. Shining light into those dark areas that need illuminating. It’s the perfect time to get rid of what no longer serves you . . .

Well, I know what I’m going to be letting go of, how about you?

Your brand is so much more than just your logo . . .

It is absolutely everything that your customers (and potential customers) think, feel, say, hear, read, watch, imagine, suspect, and even hope, about your product, service or business.

The fonts, colours, shapes, patterns, photography and even the tone of voice you use in your branding all help to convey a message which is as unique to your business as your fingerprints are to you.

So, what does your branding say about your product, service or business?

Choosing the right designer is a huge decision - I totally understand. Especially when you are looking for someone who can take your wildest thoughts, dreams and ideas and turn them into a beautiful, aspirational brand identity to elevate your business.

I have put this Media Kit together to try to help you decide whether we are the right match for each other. In it, you will find out all sorts of information about my design process, investment information, previous work and client testimonials, as well as finding out a little more about me and the way I work.

So, if you are considering investing in a beautiful new brand identity for your business, then please DM me your email address and I will send you a copy.

Kay 🌿🤍

I do hope your week is getting off to a better start than mine! Our internet is down, so unfortunately I’m unable to get on with any design work - ah, the joys of using Cloud based software! 🙄

Instead, I’ve decided to spend my time tidying out the desk drawer of doom. Yes, we’ve all got them - that drawer where you quickly pop something into, thinking I’ll deal with it “later” but never actually do - well today I’m dealing with it!

Wish me luck, I’m going in . . .

Autumn colours - Mallorcan style! 🍂

Sending a moment of calm your way to start a new week . . .

Sometimes, being a brand designer is a wee bit like being a detective!🕵️‍♀️

I have to go through the client brief with a fine tooth comb, picking up on the vital “clues” - the essential pieces of information about my client’s business - and weeding out any red herrings which have been placed to throw me off track!

Once I’ve completed this stage I will have three to six key brand characteristics - describing the essence of the brand and how it should “feel”. These words will then become the cornerstones in creating a beautiful, intentional brand identity for my client.

So, I’m curious, what would you say your brand characteristics are? 🤔

Yesterday was the Autumn Equinox, and in honour of that here is an authentic, warm and earthy Autumn brand mood board I created for a Scottish food writer . . .

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Each branding project begins with a branding brief questionnaire for you to complete. Your answers will provide me with the insight and clarity required to establish which “season” your business belongs to, then I will create a mood board showing the direction your branding will take.

This then allows me to craft a bespoke brand identity (including suggestions for fonts, colours, shapes, patterns, photography and tone of voice) which fits your business personality perfectly and will enable you to grow your business with pride.

Are you ready to transform your brand and align it with your unique business personality? Let’s create a brand identity that truly resonates with your audience. DM me to book your free consultation to get started today!

Here on the Island we don’t really get an Autumn as such, but we do get “Winter-Spring”, when the September rains turn the hard-baked earth into a carpet of green once more, bringing all the plants that have lain dormant back to life again, giving them a second chance to bloom. How cool is that?

I love this time of year, it reminds me of that “back to school” feeling that I used to get when I was a wee girl. The school year has just started gain here, and it got me thinking of what I could do to help you capture some of that feeling of how you, and your business can take advantage of your very own Winter-Spring and bloom once more.

We’re all guilty of concentrating more on helping our clients than focussing on our own business needs, but by giving yourself the time and space to focus on your business, you can really help it to flourish in the long run.

And that’s why I decided to create a FREE Brand Audit workbook - where you can analyse all of your existing brand visuals, social media and website to see if they are performing in a compelling and cohesive way, which is right for your business.

As well as giving you an overview of your existing branding, a Brand Audit will also give you some actionable hints and tips - some of which you might be able to put in place right away - and also identify those longer term projects which could improve your business in the future by attracting more of your ideal customers.

Now, if that sounds like something you might be interested in then please DM me your email address and I’ll send you a copy of the Brand Audit Workbook. It’s something that your business cannot afford to miss out on!

I’ll look forward to hearing from you.

Kay xx

Here’s a wee peak into where the magic begins . . .

It’s so easy these days to create a digital mood board, but I love the “slow” process involved in creating a physical mood board. This particular mood board was for one of my lovely branding clients, an artist based here on Mallorca. Each element was carefully curated to create an authentic Summer mood, to emphasise the beautiful artistic style and attention to detail of the artists’ future heirloom artworks.

Choosing the right colours can totally transform your brand . . .

I love to gather inspiration for my work from a varied range of sources, and what better place to start than by looking to nature? 🌿🎨

Swipe left to see the colour palette inspired by the view from my window.

A peak behind the scenes . . .

Behind every beautiful brand identity, there is a rough pencil sketch - what can I say, I’m just an “old-fashioned” kind of girl! I always begin each branding project by sketching some rough ideas with pencil and paper - this slow, hands-on approach gives me the space and time to work in an intuitive manner.

At this stage it’s not about creating anything perfect, but more of a means to explore the different ideas and get them out onto paper. Once this stage has been completed, I will get on the computer and start developing my ideas into a more polished brand identity which reflects your vision.

Reflecting . . . on another revolution around the sun. ☀️🎂🥂🌿🤍

Creating a simple, stylish and cohesive brand identity is essential for any business, It helps you to intentionally connect with your ideal clients, stand out in your market and clearly communicate your brand values.

I offer three comprehensive brand packages that includes everything that you need to establish, or refresh, your brand identity. This includes logo design, colour palette, typography, brand guidelines, website and printed marketing materials. So, whether you are starting from scratch, or looking to update your existing brand, I have a package to suit you.

When you work with me, you get so much more than just a logo. You get an intentional, thoughtful and well-crafted brand identity that reflects your brand’s essence and resonates with your audience. By taking the time to understand your vision, I can create a coherent brand identity that feels as good as it looks.

If you are interested in working together, you can reach out to me through my website or DM me, and I will send you a copy of my Media Kit document. This document explains more about my design process, what you can expect working with me, my brand packages, investment information, deliverables and additional printed items that can also be added to help elevate your brand. After you’ve read through the Media Kit we can arrange a discovery call to discuss your needs, timeline, etc. then I can get started on bringing your brand to life.

I’d love to help you to create a beautiful brand identity that you can be proud of and truly represents who you are. Feel free to contact me anytime to learn more or get started.

Kay xx











Moodboard images sourced on Pinterest.

For any of you who know me well, you will know that I absolutely looooooove books - I have bookshelves full of them which I had shipped down to Mallorca from our old home in Scotland! As well as my trusty graphic design and design business books, I also have a real passion for cook books and interior design books - what can I say delicious food and a beautiful home are very important to me!

Narrowing it down was difficult, but at this moment in time I keep being drawn to “For The Love Of White” by Chrissie Rucker (founder of ). The interior shots are just stunning, and the homes featured in it are just the most perfect havens of calm and tranquility - the sort of places that you would absolutely love to live in. OK, so our homes may not be so perfect and quiet, but that doesn’t stop us from day dreaming . . .

So, I’m curious, what book is inspiring you at the moment?

If you’d asked me “who do I help?” a couple of years ago I would have answered with “I help everyone of course” - and I that’s exactly what I did. It turns out though that the only person I wasn’t helping was myself! I was completely burnt out, I really didn’t enjoy what I was doing, my creativity levels had plummeted and I even contemplated giving up altogether.

I took some time out to pause and really think hard about what it was that I wanted to do with my life. The funny thing was, when I actually stopped designing, I realised that was exactly what it was that I wanted to do! However, this time round I wanted to do things a little differently. I didn’t want to be so busy that I had no time to enjoy my life in Mallorca, but, at the same time I wanted to build a sustainable creative business.

So, instead of applying the hard sell (which just isn’t me!) and trying to appeal to just about everyone - I now take a much more “tranquilo”, intentional approach. One which attracts my ideal clients to me - those who value what I do and who love my simple, gentle design aesthetic and my creative flair.

And today, if you ask me who I help, then my answer would be “fellow lifestyle business owners, like you, who are ready to step into the brand you’ve always dreamed about . . .”

So, are you ready to follow your dream?






It’s been a while since I’ve done one of these, but there are a few new faces around here!. Re-introducing myself is also today’s challenge for and is insisting, so who am I to refuse!

Hola 👋🏻 I’m Kay Beaton, I’m the owner and designer here at Tranquilo Creative. I’m originally from the north east of Scotland, but since 2016, I’ve been living on the Mediterranean island of Mallorca, with my husband David.

My journey into the world of graphic design began when I joined a small design studio as their YTS (remember them?) at the ripe old age of 16. I have many fond memories of those days - you just never knew exactly what you would be working on - it could be anything from an LP sleeve or cassette inlay card (I know, you’re thinking she can’t possibly be that old!) for a Scottish country band to exhibition panels for a farming heritage centre to a scale model for an offshore oil company.

I also had the pleasure of working on logo designs for some very forward thinking (for the time) entrepreneurs - snail farm and dried seaweed producer, anyone? I also worked in collaboration with other designers on various projects for larger, more corporate companies. It really was a fabulous way to learn my craft.

I started my own graphic design studio in 2007, with only one client on my books - since then I’ve never looked back! Over the years I have designed everything from adverts, brochures, business cards, exhibition panels, flyers, leaflets, letterheads, logos, postcards, posters, signage, websites, and a whole lot more besides!

In 2016, I made the decision to specialise more on creating beautiful brand identities for independent lifestyle businesses, and although I am now based in Mallorca, I love that I still get to work with some inspiring businesses from across the UK and Europe. Zoom and FaceTime are brilliant tools for bringing us together if we’re not able to meet in person!







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You know what they say, all work and no play makes Kay a very dull girl indeed! So I thought I’d show you a little of what I get up to when I’m not at work . . .

As a designer I always end up spending waaaay too much time sitting in front of a computer, so in my down time I like to take it a wee bit more slowly. Some of the things I love doing are exploring different art mediums - so far watercolour, acrylic pouring, lino cutting and calligraphy - visiting art galleries and historic buildings and getting out for a walk in nature.

Not only do I find that these things are good for the soul, they are also a valuable source of inspiration for my work. But I’m curious, what do you love to do when you’re not at work?