Studio Seaside

In just one week I’ll be presenting at Circle Day in NYC for !!

I designed my first Squarespace website my senior year of college (2011) and have been a Squarespace girly ever since! It’s a dream to be able to see the headquarters in person and meet so many fellow Squarespace designers IRL.

Are you planning to attend circle day?

Power up your business by connecting with Squarespace’s most innovative designers at Circle Day 2024.

Expand Your Skills
Deepen your knowledge by attending workshops hosted by Circle members and Squarespace product teams.

Learn from the Experts
Hear successful entrepreneurs share how to grow and manage a website design business.

Make Connections
Meet Squarespace professionals, thought leaders, and innovative designers from around the world.

Get Inspired
Gain exclusive insights and walk away ready to energize your business.

Best of all it’s free for both in person and online! Hope to see you there.

Lot’s of new faces around here so I thought I’d take a moment to introduce myself and my biz.

It feels like yesterday and forever ago at the same time. I’ve learnt a lot in my 10 years of entrepreneurship.

There’s no single important lesson that I can summarize into a motivational line for you to go forth and start your own business with.

Growth has been slow. I’ve wanted to quit and look for a ‘real job’ plenty of times.

It wasn’t until the last few years that things started to finally feel like they were falling into place for me and I now feel like I have clarity and vision for where I want to take my business in the years to come.

The point is, it’s ok to go slow. It’s ok to go at your own pace and do things your own way. Life is messy, business is hard and things don’t always happen as fast as we might want them to. Just keep trying and you’ll get there when the time is right.

Say ‘hi’ in the comments, I’d love to connect!

Late summer early fall photo dump. Just a late 30s mom/business owner trying to do her best. With a Megan and Harry spotting in there also 😎

This might be an unpopular opinion but high-end branding clients are done with the old "three logo options" game. They're craving your creative expertise to guide them through the branding process and make informed decisions. You're the branding superhero they need!

How do you do it? Well, it's all about the One Concept Method, baby! This game-changing approach allows you to create a single, mind-blowing logo concept that captures the essence of their ideal client, core values, and positioning statement. No more overwhelming clients with a barrage of options. We're talking about laser-focused, strategic design that hits the bullseye!

Your clients trust you as their creative expert to steer them in the right direction. They know you're the one who can craft a logo that's tailor-made for their brand's goals and aspirations. With the One Concept Method, you'll have them jumping for joy, screaming, "That's it! That's our brand!"

Now, here's the juicy part. One concept doesn't mean less time and money. In-fact, I've found that positioning myself as a creative expert using the this method I'm able offer more value then ever to the client. Value they are willing to pay high-end prices for.

Ready to learn more? I'm hosting a free workshop on May 18th, all about the One Concept Method. Get ready to streamline your design process, charge like a boss for branding projects, and bid adieu to revisions forever!

This workshop is an opportunity you don't want to miss. We'll dive into the nitty-gritty of the One Concept Method and share real-world examples that will blow your creative socks off. Are you ready to join the ranks of design superstars who know the secret sauce to winning over clients and delivering jaw-dropping designs?

Have you heard of the One Concept Method and wondered how to implement it to attract high-end clients?

Then this is the episode for you!

One Concept Method with Hayley Fedders Studio Seaside - [Ep. 109] Have you heard of the One Concept Method and wondered how to implement it to attract high-end clients? Then this is the episode for you! On today's episode, ...

Tomorrow is the last workshop in the Savvy Series, and we’re covering how to automate your processes and systems so you can get back to what you love: design!

In this 90 min workshop we will cover:
✔️ An in depth look at the onboarding and client process from client inquiry to sending final files.
✔️ Introduction to Client Relationship Management systems and how they can save you time and money
✔️ How to have a sales call without feeling icky, leaving client’s ready to sign on!
✔️ Q+A with Studio Seaside founder Hayley Fedders.
✔️ Attend live or watch the replay within 24 hours
Hope to see you inside, friend!

When I first started my design business, I was creating multiple design and logo concepts for clients at a low cost. As you can imagine, this process made burnout happen fast. Clients would mix and match concepts, submit multiple revisions and would essentially take over the designing.⁠
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After a few years of this, I realized if I wanted this business to be sustainable, let alone enjoyable, something had to change.⁠
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That's where the One Concept Method comes in.⁠
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This method completely changed the game for me and my business. I was finding high end clients that were a breeze to work with plus completing projects with little to no revisions.⁠
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The best part is, it is not complicated or overwhelming to implement in your own business. It can be a simple transition that makes a big impact for you.⁠
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You can discover more about this concept and how it can be used in your design business in my upcoming workshop, 'Pricing for Brand Designers' on July 25th at 11am PST.⁠
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In this workshop we will cover:⁠
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✔️ How to streamline your design process with the One Concept Method⁠
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✔️ How to charge $5k+ for your branding projects without having to do in depth strategy.⁠
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✔️ How my clients often have ZERO revisions when I use the One Concept Method⁠
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✔️ Q+A with me⁠
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​Learn more and register to join me on July 25th here! If you are unable to join live, no worries! I will be sending out replay access to everyone who registers.⁠
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Get all the deets at the link in my bio!⁠
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I love when my client's already have a clear creative vision in mind and it's my job to bring it to life. How perfectly does her art match her branding?!⁠
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Keep it simple will forever be my motto with design and brand identities. ⁠
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Are you ready to truly streamline your design business, charge more for projects, and present projects with zero revisions? ⁠
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Then I invite you to join Brand Process Savvy before enrollment closes!⁠
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Here’s EVERYTHING you get when you enroll...Brand Process Savvy includes 7 modules jam-packed with video lessons, worksheets, and templates to use when implementing the One Concept Method in your design business as well as 3 coaching sessions with me. ⁠
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🎥 7 Modules of Video Lessons⁠
Easy-to-follow video lessons that guide you through learning everything you need to know about streamlining your design process so that you can charge more and get less revisions from clients.⁠
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✉️ Swipe Copy ⁠
Copy and paste directly into your project proposal from a list of pre-made services descriptions, email templates and client communication. ⁠
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💻 Project Proposal Template⁠
Confidently sell your services with a professional Indesign project proposal template to use with each of your projects.⁠
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📁 Client Worksheet Templates⁠
Customizable Indesign worksheets to use in your client onboarding process⁠
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📞 Sales Call Script⁠
Confidently raise your prices using value based pricing and this easy to follow sales call script that will give you the confidence to charge creative expert level prices.⁠
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✨ Brand Presentation Template⁠
16 page Brand Presentation template to customize and use with your own branding process!⁠
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🎨 Style Guide Template⁠
Wrap up and put a bow on your branding projects with a customizable Indesign style guide to send your clients so they can maximize the use of their new brand identity. ⁠
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🤑 Live Pricing Workshop⁠
Have an opportunity to ask questions in real time and dive deeper into using value-based pricing, hosting sales calls and raising your prices in this live Q&A workshop.⁠
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😊 3 One-on-One Coaching Calls⁠
Get personalized coaching with 3 60 min 1:1 coaching sessions where you can ask specific questions and get personalized advice, whether it’s on a presentation or working towards specific goals. ⁠
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Just a friendly reminder that we are all in this business and design thing together. ⁠
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When we're transparent about our process, pricing or design skills it benefits the whole community. ⁠
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Especially fellow designers that didn't get to go to a fancy design school or have other hurdles standing in the way of accessing the same information as us. ⁠
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You can always ask me what fonts I use, how much I charge, how to get out of sticky client situations. I'm pretty much an open book about design and business so ask away! ⁠
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2 years ago I was burnt out creating 3 watered-down logo options for my clients to choose from. At the time I provided options because I thought that was the only way to make clients happy. ⁠
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Projects would drag on while I waited for them to give me feedback. Once I finally received feedback it was a lot of combining elements from logo option 1 into logo option 2 and so on. It was exhausting. ⁠
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On top of it all, I was undercharging for my services. The process altogether was a complete nightmare.⁠
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When you join Brand Process Savvy, you’ll get things like...⁠
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👉🏽 Tools for communicating the One Concept Method to your clients and how to keep things clear and concise on your website and throughout the design process.⁠
Strategies for attracting high-end clients to your design biz⁠
👉🏻 Simple steps for seamless sales calls where you confidently pitch $5k+ branding projects ⁠
Swipe copy for gathering the brand foundation and style ideas before any design begins⁠
👉🏿 Templates and tutorials for how to present your one concept and WOW your clients (just like the one featured here!)⁠
👉🏾 Tips for streamlining your design process so that you can position yourself as a creative expert, saving yourself time and leaving your clients completely satisfied.⁠
👉🏽 Plus 1:1 coaching sessions with me! Ask specific questions and get personalized advice, whether it’s on a presentation or working towards specific goals.⁠
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There’s no slacking off here because I want you to succeed as much as you do! Click in bio to learn more about Brand Process Savvy.⁠
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8 years ago, I had no idea what I was doing with my design business.⁠
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I’d look at other brand designers in the same arena and wonder how they got to where they were. How they were working with such dreamy clients, getting rave reviews, and charging high-end prices without getting completely burnt out.⁠
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But then one day after a nightmare client situation, I decided enough was enough. ⁠
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At the time, I was struggling with streamlining my business, increasing my prices, and working with the right clients.⁠
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I felt trapped. Like I wouldn’t be able to have a branding studio that gave me freedom in my life and my design career.⁠
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But then things changed.⁠
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I found my stride.⁠
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And I developed my own, powerful techniques to get ahead.⁠
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And doing so has helped me in numerous ways, like being able to have a client sign off on a project with ZERO revisions.⁠
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But I didn’t want to keep this knowledge inside. I wanted others to have this same feeling. To know that they, too, can have a design career that is fulfilling and pays your bills (and then some).⁠
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So, I created Brand Process Savvy which is opening for enrollment today!⁠
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Brand Process Savvy is designed to show you how to streamline your design process, charge more for banding projects, and have clients sign off with zero revisions!⁠
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I want you to take a moment to think about something that’s been holding you back -- maybe it’s the fear of increasing your pricing or not knowing how to present only one design concept to a client.⁠
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Then, imagine what it would feel like to bust the ceiling on those limitations and finally achieve balance in your workload and fulfillment in your business. If you want to stop imaging and start doing, check out Brand Process Savvy! ⁠
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Did you miss that last Brand Process workshop I offered? If you did and you are having major FOMO, you're in luck because this week on Thursday I'm hosting another feee workshop just for brand designers! ⁠
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In this workshop we will cover:⁠
✔️ How to position yourself to attracting high-end clients so that you can charge more for your branding projects. ⁠
✔️ What the One Concept Method is and how you can use it to streamline your branding process.⁠
✔️ How I present my branding concepts so that clients often sign off with ZERO revisions.⁠
✔️ Plus a live Q+A with me!⁠
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Get all the deets at the link in my bio!⁠
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Did you miss that last Brand Process workshop I offered? If you did and you are having major FOMO, you're in luck because this week on Thursday I'm hosting another free workshop just for brand designers! ⁠
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In this workshop we will cover:⁠
✔️ How to position yourself to attracting high-end clients so that you can charge more for your branding projects. ⁠
✔️ What the One Concept Method is and how you can use it to streamline your branding process.⁠
✔️ How I present my branding concepts so that clients often sign off with ZERO revisions.⁠
✔️ Plus a live Q+A with me!⁠
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Get all the deets at the link in my bio!⁠
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Sundaze ☀️⁠
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Winter morning wishful thinking ✨
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Someone pinch me! ⁠
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I couldn't be more excited (and kinda nervous) to announce that I'll be designing a brand identity LIVE on for this week with host⁠
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I'll be working on a rebrand for .company - an affordable jewelry brand for fashion-forward Zillenials. ⁠
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In this two-part series, I'll use Photoshop, Illustrator, and InDesign to create a custom logo type, create typography systems and curate a color palette for the rebrand. I'll also walk you through every step of my process. ⁠
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I would be so thrilled if you tuned in and said 'hi' in the chat. ⁠
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These colors 😍 ⁠
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I’m over the moon to be a speaker at this year’s Thriving Design Business Summit 2022. ⁠
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The Thriving Design Business Summit is a free 3-day event featuring 30+ experts who will help you gain clarity on how to build and grow a design business so can you confidently step into the role of a thriving founder. ⁠
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What does that mean? ⁠
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The goal of this Summit is for designers to get back to the foundations + fundamentals needed to strategically build a business that you can confidently grow and then scale INTO!⁠
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We're not only sharing "actionable tips and tricks" that you can start implementing in your design business, but we are also sharing the behind-the-scenes information that went into the creative and innovative business ideas that worked for us. ⁠
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We have presentations to help you⁠
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- Build a solid business foundation⁠
- Find, attract and book your dream clients that vibe with you⁠
- Refining your pricing, packages, and processes⁠
- Improve your onboarding process and elevate your client process⁠
- Build inclusivity and accessibility as a designer⁠
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The summit kicks off on February 9th (AEDT), and it’s totally free!⁠
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In addition to the amazing presentations, you can compete in a design competition to improve your design skills, participate in Summit Bingo, win prizes and connect with other designers in the community, and more. ⁠
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I will be sharing about how to streamline your design process, reduce clients revisions and charge more for your branding projects using The One Concept Method.⁠
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Link in bio to learn more and get your free ticket!⁠
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Who’s excited?!

I started .seaside so that I could have more time at home with my kiddos. Buuuut I quickly found out that starting your own business doesn’t always equal more free time 😩😩

As the kiddos grow and my biz begins to run on autopilot, I’ve been finding more time for myself and it feels absolutely fantastic.

Here’s to less work and more free time 🤙🏼

Have you checked out Brand Process Savvy yet?

I'm walking you through everything I know about using the One Concept Method.

The video lessons, templates and 1:1 coaching all combine to help you refine your design process, charge more for your branding projects and get zero revisions from clients.

Enrollment closes this week!

Before I started using the one concept method I was really unclear about how my clients would be okay with receiving just one option. For so long my clients have expected three choices and making that switch felt really hard.

But here’s the deal. By limiting the options I provided my clients, I was actually providing them with the best possible service out there.

While there may be a little bit more leg work at the beginning of the process, trust me - you will save hours upon hours in the long run. Want to start using The One Concept Method in your design process? Sign up foe the Brand Process Savvy course at the link in my bio!

Long weekend day dreams 😍

Any successful brand identity is more than just a single logo. It's a full suite of logo marks that give the client options depending on the where they're using it.

The primary logo needs to be able to scale larger or smaller. It needs to work on a white background or a dark background.

The brand identity should have logo icons. A color pallet, font suggestions and even a brand pattern.

When using the One Concept method, I'm not giving my client only one logo and calling it a day. Their getting a full suite of brand assets to use throughout their marketing.

Here's a handful of projects I've done using the one concept method. If you want to learn more about how to use the one concept method in your branding process, join the free workshop happening next week! Link in bio to join.

Weekend plans? Right here 🙋🏻‍♀️

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Thursday morning day by dreams

I’ve been using the one concept method for just over a year now and I can confidently say it has changed the way I design and my clients are happier with this process. Plus, it has left me feeling more fulfilled in my work.

If you are feeling creatively drained and tired of endless revisions from clients - the One Concept Method is for you! Scroll through to see why I love using the One Concept Method and head on over to the link in my bio to join me for a workshop and Q&A all about the my process. Pop any questions in the comments!

--Image Descriptions:[Slide 1: Title slide, "What's the One Concept Method"][Slide 2: Description of the one concept method, text reads "The graphic design industry standard is anywhere from 3-6 concepts delivered to a client for a brand identity project and then the client gets to choose the option they like best. With the one concept method, the designer only delivers one concept."][Slide 3: Explanation of why the one concept methos is flawed. Test reads "There’s not always three solutions to the design problem. You’re the creative expert, clients are investing in you for your opinion. You risk clients having mixed/matched logos that don’t serve their brand. You’re left creatively drained having to come up with multiple ideas when you already know the best choice for them.][Slide 4: Description of why I love the One Concept Method. Text Reads: "Clients have less revisions, often items ZERO changes. It gives clarity to the client around their brand foundation and identity making them more satisfied with the end result. Improves and simplifies your creative process leaving you more fulfilled and able to finish project quicker. Read More at the link in my bio"]

Your band is more than a logo! It's the way people feel about you and your business.

Can't afford a custom Shopify site? Try using a premium theme and using a little coding to make it custom for your brand! Swipe to see the Boost theme before we customized it for
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