Blue Bear Digital Consulting

TikTok's user-friendly ad formats provide flexibility for brands to experiment with different types of content. From in-feed ads that seamlessly blend into users' feeds to branded hashtag challenges that encourage user engagement, there are various options available to suit the specific goals and strategies of each brand.

Considering whether or not you need to be running TikTok Ads for your business? We can help you find the right SEM strategy and performance marketing plan. Let's talk.

Ever heard of E-A-T? It stands for Expertise, Authoritativeness, and Trustworthiness – three important factors that help Google’s algorithm determine the quality of your content. Ensuring your content meets the criteria of E-A-T can help boost visibility in search engine results pages.

Creating and sharing valuable, relevant, entertaining, and consistent digital media is the key to success in today's competitive landscape. Make sure your digital marketing strategy includes a strong focus on effective and engaging content marketing. Not sure where to start? We can help 💪

We get this question all the time: Are Google Rankings Influenced By Social Media Signals & Shares?

So, what is the answer?

Google Rankings are affected by a variety of factors - including site content and backlinks. However, Social Media signals and shares can also have an impact on search engine rankings. On Social Media, engaging content gets shared, and organic buzz does help your website establish its reputation, according to Google.

Wondering what the best online strategy for your business is? Let's talk.

Small Business Saturday is an annual event that celebrates small businesses and encourages customers to shop locally. It's the perfect day to get creative and come up with new marketing initiatives. There are many great ideas for what you can do to promote your small businesses this year. Here are our top 5, be sure to check them out!

The Cybersecurity Awareness Month aims to spread awareness about the importance of cybersecurity among all ages. We encourage everyone to learn more, protect themselves, their families, and their organizations or networks.

White hat is essential for . Avoid black hat tactics like paid links, link
farms or hidden text as these can be detrimental and may lead to penalties from Search Engines. When done well, white hat link building yields great results.

Walt Disney was a risk taker, a dreamer and a doer. He was an entrepreneur who started from scratch and built one of the most recognizable brands in the world.

Here’s to the people who live their lives on their own terms and inspire us to do the same 🙌

In-depth, valuable, and helpful content is the key to engage with your audience. Always tailor your content to them and their needs. Keep in mind that not all content works for all audiences.

To create great content that works, start with a solid outline and redact your message in 3-5 words. Then proceed with your writing.

In the digital era, great content is essential to your business. The best content for your audience is the content you would like to read. Always tailor your content to your audience and their and their needs. Remember, not all content works for all audiences.

Blogging is an excellent way to broaden up your SEO strategy and reach upper funnel traffic. But before you start, make sure you are covering the basics:

📝 1. Cover Strategic topics
📊 2. Write ideal content length based on data from your specific topic/industry
😍 3. Create engaging, helpful content

📈 SEO can drive qualitied traffic to your business in a natural way. However, it is not an overnight strategy. It takes a little time to see the full effects of SEO changes, but SEO efforts have great, long-term impact. 🏆 It's a marathon, not a sprint!

SEO helps small business owners create fast, robust, and user-friendly websites that rank higher in search engines, which in turn helps bring more qualified potential customers to their sites and eventually increases conversion rates. This means SEO is no longer an optional extra for your website—it’s pretty much essential. 💡

Speed it up! Website load time is a top search ranking factor and more importantly, optimizing the page load speed of your website can help with getting mobile users to return more often and convert at a higher rate. 🔍. To begin:
1. Optimize images.
2. Remove any unnecessary plugins, apps and add-ons.

When it comes to performance, every millisecond counts! 🔥🚀