AREA 17

This year, we were inspired by NYC Pride's 2023 theme, 'Strength in Solidarity,' which spotlights resilience and power in a year where we’ve seen nearly 500 pieces of anti-LGBTQ+ legislation introduced across the United States, just in the last 7 months.

Over the past month, our global teams got together to discuss the importance of allyship in the fight for LGBTQ+ rights - and more broadly in all of our DEI efforts. We also learned more about the history of Pride and where LGBTQ+ rights currently stand across the nations where we have staff or contractors.

In addition to engaging in conversation, we took time to celebrate and share the joy that comes with being in the LGTBQ+ community. 🌈

If you’re in Toronto at Collision Conf check out our founder George Eid’s panel with Jennifer Kim and Tim van der Wiel on designing online experiences that enhance our offline lives.

Tomorrow at 10:30 EST! https://hubs.ly/Q01VPFCs0

George Eid from AREA 17
Jennifer Kim from TwentyFirstCenturyBrand
Tim van der Wiel from GoSpooky

OpenAI’s recently launched platform provides a digital space for general audiences to learn about machine learning technology.

In the research index, users can discover OpenAI’s work through a refined filtering system, read abstracts on published papers, and download their open-access research. Users can also discover the brand by interacting with OpenAI’s AI-generated models like ChatGPT and DALL-E, which are now embedded throughout the main site.

Last week, the new OpenAI platform received a Webby nomination for best Science Website and Mobile Site. You can vote for our work and read about our partnership in the links below.

https://hubs.ly/Q01MfTMD0

https://hubs.ly/Q01MfPPS0

Coming out of SXSW we’re left with a sense of excitement and wonder at the way our world is actively shaped by technology, business, and the humans behind and benefitting from it all. Our COO Hannah Kreiswirth was a speaker on the panel "A citizen-centric future city" and spent an invigorating start of the week in Austin learning, connecting, and reflecting on how work and infrastructure can better serve people, today and in the future.

As urban dwellers and connected humans, between the bustle of our day-to-day activities, it's rare that we have the opportunity to pause and reflect on how we envision and actively shape the ideal city of tomorrow. Today at 4 PM CT / 5 PM ET, Hannah Kreiswirth and SXSW co-panelists Mike Radenbaugh, Jason Long and Moderator Catherine Mathys have the opportunity to do just that.

The Citizen-Centric Future City panel questions how the rise of remote work will impact the design, function, and infrastructure of cities, and the role businesses can take in shaping urban environments that promote health, sustainability, and social equity.

Meet and connect with the panelists:

SXSW 2023 — AREA 17 SXSW 2023 A Citizen-Centric Future City Headed to South by Southwest? Learn more about the panelists contributing to the Citizen-Centric Future conversation and connect with them on social media.What to expect from this panel: As we approach the second quarter of the 21st century there's a growing t...

While womxn make up 49% of the global population, in our industry, only 22% of web developers are female.

On this 2023 International Women’s Day, with the theme of ‘DigitALL: Innovation and technology for gender equality’, we wanted to take a moment to recognize our colleagues who are breaking the status quo in a traditionally male-dominated field and solving complex problems for our network of global partners.

Senior Interface Engineer Florrie Sharp, Associate Engineer Pei Barth Wu, Application Engineer Joyce Verheije, and QA Engineer Oleksandra Chuprykova bring their personal creativity, ingenuity, and precision to complex front and back-end solutions. Oleksandra most recently joined and shared with us: "As an engineer, I want to make the world a better place through compassion and kindness. Personally, being an engineer means being creative, adaptive, and open to new ideas."

We’re on a humble, committed, and educational journey ourselves to continue to grow our representation of womxn and other marginalized groups into technology and design, and to shape our organization to represent the world.

SXSW is just around the corner! AREA 17 is pleased to be a part of the Citizen-Centric Future City panel, taking place on Monday, March 13th at 4 PM CT.

Partner and COO Hannah Kreiswirth will be joined by Jason Long- Partner at OMA, Mike Radenbaugh- Founder of Rad Power Bikes, and Catherine Mathys- Moderator and Partner at La Société des demains to discuss the sustainable future of transformative urban design, creating space for more free mobility and engagement, and more personal human(e) connection in how we live and work.

Add this session to your agenda in Austin! https://hubs.ly/Q01FXc240

Since our founding nearly 20 years ago, AREA 17 has pioneered a new design vernacular, produced seminal works, and built a consulting practice that ensures transformative value creation for our clients.

On March 6, 2023, we turn 20. As we continue our commitment to delivering pioneering and transformative work, we aim to increase our contributions to our industry and society, so we merit our 30-year retrospective.

As we near our third decade, we look forward to a new chapter.
Explore our 2022 Year in Review: https://hubs.ly/Q01BCfTw0

In 2022, we worked to increase learning and teaching throughout our organization.

This past summer, we launched a new program that paired six apprentices with senior mentors across strategy, design, engineering, production, and operations.

And to foster a learning culture beyond our walls, we continued our partnership with Useful School, a pay-what-you-can online design school for people of color.

Explore our 2022 Year in Review: https://hubs.ly/Q01BlZHV0

Work is an integral part of our lives, and because of the pandemic and the rise in remote work, it’s a much more integrated part of our lives. We can no longer pit work and life against one another. To keep our company thriving is to keep our team and our clients thriving. As we look toward the future, our operating model at AREA 17 continues to be propelled by a mandate to serve people.

Post-pandemic, we have the insights, ideas, and momentum calling for a new future for what work means in our lives and businesses. The opportunity to change the future of work starts with an ambition to support people to live their lives wholly and harmoniously.

Explore our 2022 Year in Review: https://hubs.ly/Q01B67s-0

The most impactful ideas are widely accessible and available for everyone to use and build upon. As we look ahead, we aim to open source more aspects of our agency beyond code.

Explore our 2022 Year in Review: https://hubs.ly/Q01B5VKD0

The lives we live shape our work as consultants and craftspeople.

In 2022, we set out to more purposefully and regularly share our methods, practices, learnings, and perspectives outside the confines of our agency.

Explore our 2022 Year in Review: https://hubs.ly/Q01B5Mns0

Genuine dialogue requires openness, empathy, mutual respect, and inclusivity.

When people have regular opportunities to interact with and learn from those with different viewpoints, everyone benefits.

Explore our 2022 Year in Review: https://hubs.ly/Q01B5LrM0

With the ability to inspire and educate—especially in difficult times—museums have a tremendous opportunity to fulfill their purpose in ways that invite, welcome, and engage all audiences.

Explore our 2022 Year in Review: https://hubs.ly/Q01B5Hj50

The most compelling stories and design systems are purpose-driven.

By infusing brand narratives and experiences with values, brands demonstrate a commitment to impacting their customers’ lives and the world around them.

Explore our 2022 Year in Review: https://hubs.ly/Q01B5Lr30

At AREA 17, we use the internet to enrich lives through our work and offer a place of belonging for people who want to cultivate their craft. As part of our team, you'll be challenged to bring curiosity to everything you do, deliver in a fast-paced environment, ask tough questions, lead with empathy, and inspire and motivate those around you.

Both our Paris and New York studios are . We're currently seeking a Senior Strategist- Brand & Product (Paris), Operations Associate (Paris, CDD) and a Business Development Director (New York). Apply today or reach out to one of our team members to learn more about working at AREA 17.

https://hubs.ly/Q01zL3ZR0

Our Partnerships team in New York is looking for a Business Development Director with a passion for design, technology, and digital products. Read on to apply.

Business Development Director in New York — AREA 17 Apply for the position of Business Development Director in our New York studio. AREA 17 is a brand and digital product agency based in Paris and New York.

Weekend reading: Yesterday, we released our 2022 Year in Review, which outlines the stories and perspectives that contributed to an open, optimistic, and resilient year.

https://hubs.ly/Q01ynd240

Our 2022 Year in Review is live! It’s filled with the stories that shaped our year and the lessons learned along the way.

https://hubs.ly/Q01yBCcW0

As a Senior Strategist at AREA 17's Paris Studio, you will have the opportunity to define and advance the strategic vision of the brands we partner with and the digital products that we co-create. Strategists are a key part of AREA 17, they unite our teams, orient projects, and help define the outcome and impact of our engagements. At the intersection of design, technology, and brand image, strategists have collaboration in their DNA, inspire confidence in the client, and are capable of distilling complex ideas and articulating them to diverse audiences. Rejoignez-nous !

Senior Strategist - Brand & Product in Paris — AREA 17 Apply for the position of Senior Strategist - Brand & Product in our Paris studio. AREA 17 is a brand and digital product agency based in Paris and New York.

We're proud to share that our collaboration with OXMAN—a hybridized design, technology, and research company started by MIT professor-turned-entrepreneur Neri Oxman, was featured in Communication Arts Webpicks.

Beginning with brand strategy and working hand-in-hand with the OXMAN team, AREA 17 worked to align OXMAN's brand platform and define a new type of industry that galvanizes people around a future-forward sustainable world. With this foundation in place, we meticulously designed an online experience that tells the OXMAN story in a simplified yet evocative way and embodies the brand in every detail.

Learn more about how we approached this challenge, the core design principles that drove the brand expression, and the open-source technology that powers it all:

OXMAN | Communication Arts AREA 17’s website visually communicates how this design, technology and research company revolutionizes industry to incorporate human and natural interests.

Earlier this year, Neri Oxman launched OXMAN, a research lab that fuses science, technology, and art to come up with nature-centric design solutions. In our second collaboration with Neri, a multi-faceted visionary-scientist-thinker, our task was to create a brand and website—including strategy, tone of voice, and a visual system—that brings to life this revolutionary approach.

Using the most awe-inspiring muse of all––nature––our elegant site gives you an immersive first look at an industry fit for the future.

Learn about our collaboration by reading our case study: https://hubs.ly/Q01n3XNs0

We’re excited to see our work with the U.S. Chamber of Commerce honored by Fast Company as part of their 2022 Innovation by Design Awards, alongside other businesses and designers whose work is grounded in long-term solutions.

See the full list here: https://hubs.ly/Q01mvgP-0

For 50 years, NIKE has testified to the boundless power of sport by making its mark on athletes and communities all over the world. Working in close partnership with NIKE’s communication team, AREA 17 set out to design a holistic corporate website that would capture the scope of the brand’s global impact.

Consolidating NIKE’s previously-siloed corporate sites into a centralized destination, the new NIKE About site is singularly original in both presentation and performance. A far cry from the static corporate website model, the platform embodies NIKE’s impact with a dynamic visual identity, refreshed narrative strategy, and a commitment to human-centered content. Built with Twill, our own open-source CMS toolkit, the platform streamlines the publishing workflow and empowers NIKE’s in-house communications team to help tell an evolving brand story.

View the full case study: https://hubs.ly/Q01lLzZW0

We’re thrilled to see our work with the National Gallery of Canada included in this feature on 5 memorable and dynamic museum rebrands. Big thank you to It's Nice That!

https://hubs.ly/Q01lhnqy0

Five designers behind some of most memorable museum rebrands From surprising typographic treatments to wonderfully “spaced out” graphics, we look back at some of the best recent museum refreshes and the designers behind them.

We are seeking an operations specialist to join our studio in New York! If you’re interested in working with an agency that strives to contribute to a more open, resilient, and optimistic world, consider applying today:

https://hubs.ly/Q01kX5nM0

We are looking for an Operations Specialist to join our New York team!

With a belief that we can help the world to be more open, resilient and optimistic, we work with clients we trust and admire across various industries, such as Getty, Nike, and The New York Times. Our Operations team sets the logistical standards and structures for our day-to-day, supporting both our team and the business’ success. We believe that our team should be able to do great work and live great lives, and we take pride in our role in serving that.

Are you excited about the future of work, supporting a team of craftspeople, and eager to grow your skills across business operations, talent growth and team experience activities? If so, please apply.

https://hubs.ly/Q01kphb60