Diana Vreeland Parfums

Why don’t you?

The only real elegance is in the mind; if you've got that, the rest really comes from it.

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Photo by Richard Avedon, 1958.

Absolutely Vital is a mysterious and enveloping woody composition of Indian sandalwood. This precious and refined wood is wrapped in a silken floral bouquet of Turkish rose and jasmine absolute from Egypt and softened with enveloping balms of myrrh resin and opoponax resin. Finished with nuances of vanilla, the skin is caressed in a warm veil of opulent sensuality.



NOTES

Top: Cardamom, Pink Pepper

Heart: Rose, Jasmine

Base: Sandalwood, Myrrh, Vanilla

“YOU HAVE TO HAVE A DREAM”

[captured by ]

Inspired by love & romance.
Simply Divine

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“Style— all who have it share one thing: originality.” - DV

Over 90 hours of fragrance... Devastatingly Chic ✨

Smashingly Brilliant, created by Clement Gavarry, was inspired by Mrs. Vreeland's love for the island of Capri.

"You gotta have style. It helps you get down the stairs. It helps you get up in the morning. It’s a way of life. Without it, you’re nobody. I’m not talking about lots of clothes.” - Diana Vreeland

Embodying Diana Vreeland's theatrical personality, Empress of Fashion arrives on the scene with a sweet and powerful impression of blackcurrant bud absolute. Rosy and modern pink pepper emerges with bittersweet and soft Saffron setting the mood for an intimate and aromatic profile.

"I loathe narcissism, but I approve of vanity" - Diana Vreeland

Devastatingly Chic is inspired by Mrs. Vreeland’s love of fashion and her impeccable style. Mrs. Vreeland would shine the soles of her shoes, have three fittings for a single nightgown and often advised her assistants at Vogue to always have a pedicure, saying, “Even if it is the absolute DEAD of winter and you are wearing boots- you will walk differently.” - Diana Vreeland

"The only real elegance is in the mind; if you've got that, the rest really comes from it" - Diana Vreeland

"Dare to dream" - Diana Vreeland
Daringly Different is a tribute to Mrs. Vreeland’s passion for the Middle East and its light, colors and scents. Having vacationed frequently in Tunisia and Morocco, she brought the kaftan to the west and launched it to an international audience through the pages of Vogue.

"Why Don't You..." column by Diana Vreeland in the Harper's Bazaar magazine. December 1936

Happy International Woman's Day! Today, we continue to honor one of the most devastatingly chic women to ever live, Diana Vreeland!

An ode to Diana Vreeland’s broad vision of beauty. She redefined what it meant to be beautiful and found it where it never existed before. It could be a unique attribute like a gap between front teeth or the length of a woman’s neck; a shade of crimson that reminded her of a Balenciaga cape; the vibrant sound of Notre Dame’s bells, or the unforgettable golden light of the sun setting on a hot summer day.

Created by Carlos Benaim, Vivaciously Bold embodies the essence of Diana Vreeland’s extravagant nature in all aspects of her world. From her colorful home to her theatrical life and exotic tastes, she was a woman who loved the extraordinary.

"The eye has to travel" - Diana Vreeland

A fearless, nonconformist fragrance combining a classical chypre structure with an unexpected twist of “creme de cassis”. The richness of patchouli and sophistication of the rose bouquet are contrasted with the electric, saturated and exuberant facets of cassis to create a bold, daring and contemporary trail.