Lustrous Public Relations
Building authentic relationships, collaborative strategic plans, and action-oriented results is our ultimate goal for all our clients.
Lustrous PR Agencyโจ she/her
๐ฒ PR & Marketing Agency
๐จSan Antonio Creatives
๐ Events & Social Media
๐คDiversity & Inclusion (DNI)
Illuminating Your Vision & Brandโจ
lustrouspr.com
Lustrous PR is a Hispanic, women-owned Public Relations and Creative Marketing Agency established in 2012.
โจ ICYMI: Our CEO, Dani, proudly repped Team Lustrous PR at Drag Out The Vote! ๐๐ It was an event filled with show-stopping performances, inspiring messages, and a whole lot of community pride.
Dani was there pulling double-duty as a board member for both Pride Center San Antonio and the San Antonio LGBT Chamber of Commerce, joining fierce queens, local leaders, and our incredible San Antonio community to celebrate the power of every single vote! ๐ณ๏ธ๐ช
Swipe to see all the fabulous faces who came out, danced, and got ready to make a difference this election season. Special shoutout to everyone who hopped on the shuttle to San Antonio College to cast their early ballotsโnow thatโs dedication! ๐๐
If you havenโt voted yet, todayโs your last chance for early voting. Letโs keep the momentum going and make our voices heard!๐ณ๏ธ
โจ Last week our Lustrous team embarked on an incredible journey! From early mornings to creative moments on the move, we spent time on-site with our wonderful partners at World of Hyatt. ๐๐ผ
Huge thanks to the amazing staff for welcoming us and making this experience unforgettable. Weโre cooking up something specialโฆ stay tuned as this vision comes to life! ๐ดโจ
โจ Honored to be part of the 2025 Beacon of Love at Chris Madrids! ๐ Congratulations to Valerie Salas Narvaez from Christian Assistance Ministry, the 6th recipient of this award, for her incredible leadership and service. ๐ CAMโs impact is truly inspiring, supporting thousands in our community with essential resources like food, clothing, and ID recovery.
Enjoy a few highlights from this special event! ๐๐ธ
We recently had the absolute pleasure of attending the Texas Conference for Women, and it was truly inspiring! ๐
Thank you to Monica Sanchez for including us in such an empowering event. Hearing from incredible women like author Isabel Allende, actress and entrepreneur Tabitha Brown, Spanx inventor Sara Blakely, and the ever-iconic Julia Louis-Dreyfus left us feeling fired up and ready to take on the world! ๐
Thereโs nothing like being in a room full of women making waves and leading with impact. ๐ซ
โจ Proud moment for WINGS at City Council! โจ
We celebrated WINGS' 25th Anniversary with an official proclamation at the latest San Antonio City Council session. ๐ Big thanks to Councilwoman Phyllis Viagran for making this special moment happen for our client and for always advocating for D3 residents. We also appreciate our Mayor and council members for their heartfelt support and kind words during this milestone! ๐ซ
WINGS has provided no-cost breast cancer treatment to over 18,000 uninsured women in Central and South Texas, and their mission continues. With over 65 women currently on the waiting list, consider supporting WINGS this Breast Cancer Awareness Month and beyond. ๐
Letโs keep the momentum going! Visit www.texaswings.org to donate and help save lives. โจ
โจ to an inspiring LLI session with the incredible Cynthia DeLaPeรฑa! Her authenticity, passion, and wisdom lit up the room, leaving everyone feeling motivated. ๐ซโ
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As part of the LLI Steering Committee, Dani is always proud to help facilitate these powerful conversations. And a special shoutout to Andie, who's thriving in cohort nine, learning from amazing women like Cynthia. ๐โ
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Moments like these remind us how important mentorship and community are. ๐ Thank you, Cynthia, for sharing your story and empowering us all! ๐
โจ Happy National Boss's Day to our fearless, fabulous fireball of a leader, Dani! ๐๐ฅ
Dani, you are the creative spark that keeps this team shining BRIGHT. From your big, bold ideas to your unstoppable energy, you lead us with glitter, grace, and that fierce drive that makes magic happen every single day. โจ๐ You challenge us to dream bigger, push boundaries, and alwaysโALWAYSโbring our A-game.
Today, weโre celebrating YOU, the woman who not only leads us but lifts us up in every way. ๐ช๐ซ Your passion fuels our creativity, your vision keeps us inspired, and your heart keeps us all connected. Lustrous PR wouldnโt be the powerhouse it is without you steering the ship with style and sparkle! โจ
So letโs send ALL the love to the one who makes it all possible. ๐๐ ๐๐ฟ๐ผ๐ฝ ๐ฎ ๐ฐ๐ผ๐บ๐บ๐ฒ๐ป๐ ๐ฏ๐ฒ๐น๐ผ๐ ๐๐ผ ๐ฐ๐ฒ๐น๐ฒ๐ฏ๐ฟ๐ฎ๐๐ฒ ๐๐ต๐ฒ ๐พ๐๐ฒ๐ฒ๐ป ๐ผ๐ณ ๐ฐ๐ฟ๐ฒ๐ฎ๐๐ถ๐๐ฒ ๐ฏ๐ฟ๐ถ๐น๐น๐ถ๐ฎ๐ป๐ฐ๐ฒ, ๐๐ต๐ฒ ๐๐น๐๐ถ๐บ๐ฎ๐๐ฒ ๐ฏ๐ผ๐๐ ๐น๐ฎ๐ฑ๐ ๐ต๐ฒ๐ฟ๐๐ฒ๐น๐ณโ๐๐ฎ๐ป๐ถ!๐๐ฌ๐
โจ Huge thanks to James McCandless and the San Antonio Business Journal for shining a spotlight on our client, Devin Elder and his incredible projects in downtown SATX! ๐๏ธโ He and his team are revitalizing and reinvigorating downtownโs landscape. Honored to be a part of his team as he turns his vision into a reality.
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Weโre so excited to share more with you soon, but until then, catch all the details in the article! ๐โ
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๐ https://www.bizjournals.com/sanantonio/news/2024/10/14/devin-elders-downtown-dive.html
โจ Did you know our CEO Daniโs favorite snack isโฆ popcorn?! ๐ฟ๐ Whether sheโs on a call or brainstorming big ideas, you can bet thereโs a bag of popcorn nearby!
Whatโs your go-to snack when youโre in creative mode? Let us know! ๐ฌ๐
๐ฟโจ Flashback to an amazing day with our Sustainability Fam! ๐ So proud of the fabulous Eco-Trends Report we designed with Zabrina and Leslie from the Office of Sustainability ()! ๐โจ
Collaborating on projects that help drive real change? Thatโs our kind of work! ๐ก๐
๐ Strawberry Tres Leches is here, and itโs not just deliciousโitโs making a difference! ๐โจ
All October long, Paloma Blanca is serving up this limited-time sweet treat, with 100% of proceeds going to Texas WINGS!
This year WINGS celebrates 25 years of creating milagros (miracles) for those battling breast cancer. ๐ธ Itโs the perfect reason to indulge in a slice and support a great cause!
Donโt waitโvisit Paloma Blanca this month and be part of something truly special. ๐ดโจ
๐5800 Broadway #300, San Antonio, TX 78209
๐๏ธ Open daily 11:00 a.m. - 9:00 p.m.
๐ TOMORROW! ๐ We're proud to support our amazing client Texas WINGS at their 2nd Annual Pink Ribbon Wellness Day at North Star Mall! ๐โจ
Join us tomorrow from 11 am - 3 pm for an unforgettable day celebrating survivors, supporters, and this beautiful community! ๐๐
Survivors, donโt miss your chance to snag an exclusive PINK BAG (valued at $250)! ๐ Only the first 250 sign-ups get one, so be sure to stop by early to reserve yours!
PLUS, kick off the โaBRAcadaBRAโ Bra Decorating Contest with usโfun prizes and a grand finale await! ๐๐จ
Bring your besties, co-survivors, and championsโtheyโre all part of the journey and can enjoy gifts and prizes too. ๐
Don't miss outโswing by tomorrow and join in the fun! ๐
โจ A huge thank you to the wonderful April Monterrosa of Live From The Southside for recognizing our powerhouse CEO, Dani Espinoza, as part of their Hispanic Heritage Month feature! ๐
We are so proud to see Dani highlighted among such incredible innovators, creators, business owners, and community advocates who continue to make a lasting impact on South San Antonio. ๐
Daniโs dedication to public relations, marketing, and event production is unmatchedโand her passion for diversity, inclusion, and community-building is what drives Lustrous PR forward every day. ๐
โจ๐ช Read more about her story and other inspiring leaders making waves in our community:
๐https://bit.ly/3BkgqOU
๐ฅโจ Double the talent, double the fun! โจ๐ฅ
We're SO excited to welcome ๐ง๐ต๐ฒ ๐๐ฟ๐ถ๐๐๐น๐ ๐๐ฟ๐ผ๐๐ต๐ฒ๐ฟ๐ to the Lustrous PR family! Meet Andrew and Christian, two creative powerhouses specializing in videography and photography. ๐ธ๐ฌ These brothers have a passion for storytelling, helping brands and businesses share their stories through stunning visuals and compelling content.
Why the name ๐๐ฟ๐ถ๐๐๐น๐ ๐๐ฟ๐ผ๐๐ต๐ฒ๐ฟ๐? ๐ป Fun fact: Their last name, Garcia, translates to "young bear." Inspired by that and their love for creativity, they found the perfect name to reflect their bond and brand.
Their energy, talent, and vision are next-level, and we canโt wait to see how theyโll elevate our projects! ๐
Join us in giving them a warm welcome in the comments! ๐
โจ Exciting times ahead as we unveil our 150th Anniversary Launch Video for the YMCA of Greater San Antonio! ๐ฅ๐ซ
This video celebrates 150 years of impact, community, and growth. With a heartfelt voiceover, a vibrant animated timeline of milestones, and the reveal of the YMCA 150th Anniversary logo, itโs a beautiful tribute to a legacy that continues to shine bright. ๐
The best part? This project was a true team effort. ๐ช Huge shoutout to our newest team members, Christian and Andrew (aka the Grizzly Brothers) who hit the ground running as our video production team, Chelsea for her meticulous research, and Dani for bringing the creative concept and direction to life. We also want to extend a huge thanks to the YMCA team for their invaluable support in gathering historic images to bring this story to life! ๐ธ
Collaborating on this meaningful project was nothing short of inspiring! ๐
As we gear up for more celebrations, be sure to visit YMCASATX150.org to get involved and learn more about this monumental anniversary. The best is yet to come! ๐โจ
๐โจ Letโs wish a very Happy (early) Birthday to the one and only Chris H!๐ซ
Fun fact: Chrisโs favorite colors are green and purple ๐๐, and when heโs off-duty, youโll find him watching movies, digging through record stores, or podcasting ! ๐ฌ๐งโ โ
Drop some birthday love in the comments and letโs make his day extra special! ๐ฅณโค๏ธ
โจ Get ready for a fabulous Sunday Funday! โจ
Lustrous PR is thrilled to support our friends David Martinez, Jr. of Texas Sugar Daddies and Melissa Gonzales of Project Permitting as they join forces for an unforgettable fundraiser: Purse Loterรญa! ๐
Join us on Sunday, September 15th, at St. Josephโs Hall (1135 Mission Rd. 78210) for Drinks, Damas, and Dupesโan afternoon of fun, prizes, and delicious treats from TX Sugar Daddies! ๐น๐ด
๐๏ธ Doors open at 1:00 PM, with the excitement kicking off at 2:00 PM. Donโt miss your chance to win fabulous raffle items, enjoy sweets and drinks, and support the San Antonio Hospitality Foundationโall while cheering on David and Melissa in their race for Riverwalk King and Queen! ๐
Individual games start at just $50, and tables of 10 are available from $750 to $1,500. Click the link to grab your spot now and letโs make this event a Fiesta to remember! ๐๐ฏ
๐ฒ https://david-martinez-jr-for-riverwalk-royalty.square.site/
๐ฏโโ๏ธ Double trouble in our marketing hats! ๐๐งข These two ladies are the dynamic duo behind some of your favorite local spots, serving up creativity with a side of fun.
From crafting delicious content to keeping our beloved brands shining bright, weโre all about that local love! โค๏ธ Hereโs to supporting the spots that make our community specialโone post at a time. ๐ฅฐ
๐How are you showing love to your local faves today? ๐๏ธ
โจ New week, new possibilities! โจ Our team is feeling inspired and ready to embrace whatever comes our way. ๐
Remember: Small steps forward add up. Keep your focus, trust the process, and watch the magic happen. Letโs make this week count! ๐
โจ Weโre still buzzing about our new Lustrous team photos! ๐
Slide 1: Dani rocking CEO vibes with coffee and phone in hand. โ๐ฑ
Slide 2: Chelsea shining in her headshot. โจ
Slide 3: Sibling goals with Andie and Chris. ๐
Slide 4: Julia bringing Project Manager realness. ๐
These snaps truly capture our fun, fierce, and fabulous spirit. Stay tunedโexciting team updates are on the way! ๐๐
๐ท: Luis Vasquez
Throwback to a fun night at the San Antonio FC soccer game with the fabulous Cynthia De La Peรฑa and the amazing team at Community First Health Plans! ๐คฉ The energy was electric, the company was unbeatable, and we truly had a ball. โฝ๏ธ๐
Thank you for the inviteโwe canโt wait to do it again! ๐
โจ Big thanks to for shining a spotlight on our incredible client, Teka Molino! ๐ฎ Owners Ben and Lisa, along with Chris AKA (Favorโs Chief Taco Officer), served up their famous Teka Specialty Cups to SA Live hosts Fiona Gorostiza and Jen Tobias-Struski. ๐
Chris also shared how Teka Molino earned the prestigious title of 'Best in Texas' by Deliveryโan honor that celebrates their delicious legacy! ๐
Special shoutout to for connecting us with this opportunity, and to Julia from Team Lustrous for capturing all the behind-the-scenes moments! ๐ธ
โจ Exciting news to wrap up the week! ๐ Weโre thrilled to announce that our powerhouse CEO, Danielle Espinoza, is now a board member for Pride Center San Antonio! ๐
The Pride Center is a beacon for the LGBTQ+ community, offering support, advocacy, and empowerment. We couldnโt be prouder of Dani for joining this incredible mission!
In this group selfie from the recent Board Retreat, Dani (rocking Lustrous brand pink๐
๐ป) is already teaming up with fellow board members to create impactful change. ๐ค๐ก
โจ Send your best wishes to Dani and the board as they make waves of positivity in San Antonio! ๐
โจ This is what creative collaboration looks like! โจ
A room full of smiles, ideas, and the energy to bring something extraordinary to life. Stay tunedโฆ weโre just getting started! ๐
โจ Weโre deep into planning for the YMCA of Greater San Antonio's 150th Anniversary, and things are really coming together!
Since February, we've hit the ground running:
๐ Led a strategic planning session
๐ฅ Presented to the YMCA Board
๐ Toured all 12 local branches
๐ช And we even joined the Y family as members!
Our recent venue tours have us excited about the unforgettable events weโre planning. Big thanks to our amazing client partners, Veronica, Senior VP of Operations, and Shannon, VP of Marketing and Communications at YMCA of Greater San Antonio, for their incredible leadership and vision! ๐
Stay tunedโmore exciting updates are on the way as we dive into video production, influencer campaigns (๐๐ฉ๐), and more. ๐ซ
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Our Story
Dani Espinoza is the owner of Lustrous Public Relations, a Hispanic, family, woman-owned boutique communications agency focused on helping clients find their unique radiance in marketing, public relations, event management and production, graphic and web design, social media and printing services.
Let us Illuminate your Vision.
Selling the "Sizzle" with no action is not a part of our repretoire, building authentic relationships and strategic plans with our clients is our ultimate goal. We believe in action-oriented results, illuminating ideas, goals and actions.
Dani has worked with non-profits, corporations and small businesses on special projects and long-term marketing plans. From the fashion industry to the medical industry and everyone in between, she customizes each experience based on her clientโs goals. She was the first consultant to help the City of San Antonio re-develop Travis Parkโs place making and community programming, coordinated the opening ceremonies of Fiesta with over 20,000 attendees, curated fashion shows, helped launch the first plus size fur fashion collection with her client Morris Kaye & Sons, produced numerous marketing campaigns, supported start-up companies, and small businesses through strategic planning, media buys and much more.
Dani is passionate about supporting the small business community, the arts, womenโs groups, the LGBTQ community and most of all, she is inspired by her beautiful daughter, husband and mother!
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Monday | 09:00 - 17:00 |
Tuesday | 09:00 - 17:00 |
Wednesday | 09:00 - 17:00 |
Thursday | 09:00 - 17:00 |
Friday | 09:00 - 17:00 |
Saturday | 15:00 - 22:00 |
Sunday | 15:00 - 17:00 |