Scarlett Fashion

Scarlett Fashion

Scarlett Fashion is South Africa’s leading brand for the largest and most exclusive range of matric d

Scarlett Fashion was founded in 2008 as a response to the need for quality evening dresses in Somerset West, Cape Town. Since launching the label over a decade ago, our flagship store has become Cape Town’s most popular destination, with our second store recently opening in Cresta, Johannesburg, for the largest variety of exclusive matric dance dresses and evening wear! Every season our mission is

Photos from Scarlett Fashion's post 10/08/2024

💖 LAST CHANCE TO ENTER 💖

In honour of women’s month, we’re spoiling ONE very special for their upcoming event with an amazing prize 🎀

Stand the exclusive chance to WIN your dream event dress — worth up to R10,000 — from our full collection, with over 500+ dresses to choose from 💕

TO ENTER:

👛 Like & repost to your stories (profile must be public to be considered)

💫 Comment the NAME & COLOR of the dress you’d love to win from any of our collections and what event you’ll wear it to

🌸 Tag your bestie in the comments (you can enter as many times, just be sure to tag someone new in a separate comment. Each comment counts as a bonus entry)

Winner must be following , reside in South Africa and will be announced tomorrow 🙏 *T&C’s Apply

Photos from Scarlett Fashion's post 06/08/2024

🚨 IT’S GIVEAWAY TIME 🚨

In honour of women’s month, we’re spoiling ONE very special for their upcoming event with an amazing prize ❤️

Stand the exclusive chance to WIN your dream event dress — worth up to R10,000 — from our full collection, with over 500+ dresses to choose from 😍

TO ENTER:

🌹 Like & repost to your stories (profile must be public to be considered)

💃 Comment the NAME & COLOR of the dress you’d love to win from any of our collections and what event you’ll wear it to

💋 Tag your bestie in the comments (you can enter as many times, just be sure to tag someone new in a separate comment. Each comment counts as a bonus entry)

Winner must be following , reside in South Africa and will be announced on Sunday 🙏 *T&C’s Apply

Photos from Scarlett Fashion's post 04/08/2024

Who agrees ‘ROSE’ in floral must come back in 2025?! 😍🌹 she’s officially sold out in this satin print.. and we’re not ready to say goodbye to her just yet 😘 you can still shop her in wine red, peachy pink, lilac, royal blue & black satin for your upcoming event from our ready-to-ship stock — or you can preorder this exclusive floral print from our upcoming productions to secure your dress in the size you need 💃 We are only making a small batch, so stocks are limited! Rush orders can be accommodate, just DM.

Book to try on at our Cape Town or Johannesburg stores or message us to order online ❤️ featuring our gorgeous glowing for her matric dance, thanks for sharing your night with us!

04/07/2024

Our gorgeous “SIAN” dress will have all eyes on YOU — final pieces available in Royal Blue & Black 🥹💙 book your appointment at our Cape Town or Johannesburg studio, or message to order online (we ship worldwide) ✨

Photos from Scarlett Fashion's post 01/07/2024

our GLOWING in our “SETHU” glitter purple ✨ this limited edition style is sold out.. but good news, she’s coming back next week 😁 along with so many more bestselling styles part of our biggest restock of the year — PREORDERS end this week, giving you the chance to secure your style, color & size from our stock!

Book your appointment at our Cape Town or Johannesburg showrooms to try 5X of your favourite dresses on within your own fitting area, with the help of an experienced consultant. If you can’t make it in-store, DM to order online — we ship worldwide with FedEx Express ✈️

Photos from Scarlett Fashion's post 31/05/2024

SWIPE for evening dresses up to 60% OFF 🥳 we are making space for new.. for a limited time only, or whilst stocks last, save big on select end of range designs and colors both online + instores⚡️ PS. these styles will not be restocked again, snag the last pieces before they’re gone — perfect for cocktail, prom, events, weddings & more!

BOOK your appointment today at our CPT or JHB stores to shop exclusive pieces not available on our site — if you can’t make it in-store, to order online, message us here for pricing, sizing and delivery info 🙏

Comment “BOOK” to claim your free fitting in-stores to the value of R350 for a 60min appointment to try 5X dresses.

Or comment “SHIP” to claim your free shipping online for all South African orders including a keepsake dress box.

Photos from Scarlett Fashion's post 01/05/2024

beaming in our “SETHU” glitter dress 💜✨ this style is selling out FAST.. preorder now in-stores or online from our upcoming restock in June to secure the size you need (stocks are limited) 🦄

PS. Comment “BOOK” to claim your free fitting at our CPT or JHB showrooms for a limited time only valued at R350

Photos from Scarlett Fashion's post 08/04/2024

SWIPE for the REAL BTS of our latest shoot 🎬 new content dropping this week 👀 featuring our bestselling styles restocked in a variety of colours & sizes at both our Cape Town & Johannesburg branches whilst stocks last! 💃 DM us to try on in-store, or if you can’t make it in person, we’ll assist you virtually to order online 💌

PS. If you love modelling & are keen to play dress-up with us on various sets, feel free to send us a message to be considered for our upcoming photoshoots 📸

🎬

27/02/2024

We are so grateful to be apart of this amazing initiative donating over 80+ dresses to Dress It Forward for those less fortunate to also make memories and have their moment 💃

Photos from Mirjeta Makeup Artist's post 06/02/2024

Our client doubling up with a one-of-a-kind lilac ruffled design & ‘Penelope’ in lipstick pink 💕

Photos from Scarlett Fashion's post 29/01/2024

Once a , always a Scarlett Girl ♥️ THANK YOU to each & every one of you who have supported over these past 15 years — we see you, we appreciate you, and we can’t wait to continue making your dress dreams come true 😍 2024 & 2025 is going to be biiig and we’re looking forward to taking you along for the ride..

Photos from Scarlett Fashion's post 18/01/2024

..another dream come true ♥️ bringing back sophisticated vintage vibes in our simply classic ‘VIVIAN’ gown in burgundy — final pieces also available in navy & pink 🌹 book your appointment to try-on in Cape Town or Johannesburg, or order from anywhere in the world (links in bio)

Photos from Scarlett Fashion's post 17/01/2024

2024 PREORDERS ARE HERE! 👉🏼 swipe for some brand spankin’ new dresses 😻🔥tell us 1-10 which one is your fav?!

A new range is in the works that will launch in a couple of months in-stores & online…

Wanna know the best part? You get to secure your favorite style in ANY size (hint: petite or plus size) for your specific event before it’s even officially in stock — and to top it off, you’ll get a complimentary discount for the wait 💅

The catch? We’re only producing a limited quantity of each style/color/size and we expect select styles to sell out on preorder as has happened in the past. We also only sell X1 design per school event to ensure exclusivity 🔥

If your event is before 1 June 2024, a rush order may be available to arrange depending on the nature of your order ✈️ rush production & expedited shipping is available.

PS. Samples will drop instore tomorrow to try on in Cape Town, then Johannesburg. All styles can be preordered in the available colors within any size from our size chart so it’s best if your in need of petite or plus sizing🥂

PPS. Book your appointment now (link in bio) as spots are filling up until February already. If you’ve got Q’s, send us a DM and one of our consultants can help you out 💃

Let us know which one(ssss) are your favourite ♥️

11/01/2024

‘KYLIE’ wine red now on FINAL SALE ❤️ only a handful of pieces left in sizes S-L feat. a medium stretch factor & adjustable back to easily size up/down ✂️ shop the JAN-U-WORRY sale online or book to try this dress on (and so many more) at our CPT or JHB store 💃 DM US with any enquiries including delivery info & size assistance (all links in bio)

Photos from Scarlett Fashion's post 10/01/2024

Roses are red, violets are blue.. visit Scarlett Fashion to make all your dress dreams come true ❤️ featuring our .van.niekerk wearing the bestselling “ROSE” dress in a unique limited edition floral print — final pieces now up for grabs whilst stocks last 🌹DM US to secure your spot at our SSW or JHB showroom, or for pricing, sizing & delivery info (we ship worldwide)!

🌸

Photos from Scarlett Fashion's post 07/02/2023

The dress that looks good in every shade 🦄 limited stock available of BELLE in satin & glitter fabric in 10+ colors from sizes XS-XL💕

PS. You can now preorder this style before it restocks to secure your color & size before it sells out again (or someone else from the same event gets it first) 👀

PPS. Watch our stories to see one of the new colors launching in March ⚡️

BOOK YOUR APPOINTMENT INSTORE at our Somerset West or Johannesburg branch (link in bio) 👉 or DM TO ORDER ONLINE — we ship worldwide with FedEx Express ✈️

Photos from Scarlett Fashion's post 04/02/2023

is growing 💕 SWIPE, SAVE & SHARE with someone who you think will be perfect for the job!

This time we are looking for a:
👗 junior stylist & sales consultant for our Somerset West branch

And

👗senior stylist & sales consultant for our Cresta (JHB) branch

If you…

👗 love occasion apparel
✨ are detail-orientated
💪 have a strong work ethic
📈 looking to grow in our company

Then we suggest you apply for the position by emailing in your CV to [email protected] (no DM’s please), and don’t forget to mention which branch you’re applying for 💅

PS. Relocation & growth opportunities are available, so get in touch and we can take it from there 😚

Tag someone who you think would be perfect for the job!

Photos from Scarlett Fashion's post 20/01/2023

PREORDER “Sethu” in new colours 💜👉 SWIPE & SAVE to plan your buy..

This bestseller has limited pieces available to purchase off the rail in magenta purple & baby blue satin from sizes US4-10!

GLITTER SOLD OUT 💀

Featuring an adjustable open back, pockets and an overlapping slit, we had to bring her back, but better😽

For a limited time, preorder your size from US0-24 in 3 new satin colors: bright red, sage green & steel blue.

Plus, we’re restocking the limited edition glitter navy/silver — and releasing 2 new sparkly colors 🤩

SWIPE FOR SWATCHES!

Please Note: preorders are available whilst stocks last and may take up to 4 months to ship out 🦄 depending on your event date, your order will be prioritised accordingly — this style, if it doesn’t sell out beforehand, will launch in-store as from March.

TO PREORDER: DM if you want to order online, or book in-store to try the style on and place your deposit 💕 click the link in bio to request an appointment in CPT or JHB.

Photos from Scarlett Fashion's post 04/01/2023

shimmering to perfection wearing SERENA GLITTER in silver 🫶🏼 also available in rose gold — what other colors would you like to see this style in?

Photos from Scarlett Fashion's post 16/12/2022

YOUR DREAM DRESS AWAITS.. 11.01.23 💃

A completely new experience for formal, wedding & party shoppers await 💫

Doors officially opening Wednesday, 11 January 2023 from 9:00-17:00 — strictly by appointment only.

DM TO SECURE YOUR SPOT 💌

Book your appointment for January BEFORE 31 December to qualify for a complimentary FREE fitting to the value of R350 🎉

PS. The first 10 clients to buy their dream dress at our new JHB showroom will snag a swag bag to the value of R500 💕

Photos from Scarlett Fashion's post 14/12/2022

Joburg, are you ready for us in 2023? 😻♥️ SWIPE for a sneak-peek of what you can expect when you walk through our magical doors..

BUT… BIGGER, and BETTER 💣

Our first store in Gauteng was a little taster, so get ready because you’re in for a treat this January!

Featuring 3 x private fitting areas to try-on dresses with your family & friends 👗

A dedicated consultant who’ll assist you throughout the entire process of picking and dressing up in our gorgeous gowns 💃

Over 500+ unique designer dresses in every shape, color & size available to buy straight off the rail whilst stocks last 🔥
.plus enjoy our perk’s like exclusivity for your event, extended payment plans, add-ons to complete your look, and so much more ✨

DM to BEFORE end of 2022 to secure your appointment for January 2023 to qualify for a FREE FITTING valued @ R350 ⚠️

PS. Our first 10 clients at our new JHB store will receive a bonus swag bag valued @ R500 🎉

23/08/2022

Our wearing “Daisy” in champagne ✨ FINAL SALE — last remaining pieces in sizes small/medium whilst stocks last or until 10 September 🔥

This style won’t be restocked again, ever.

Check our stories and SALE bubble to shop the sale online ♥️

DM TO ORDER ONLINE or book your appointment instore (link in bio) 💌

20/08/2022

Don’t forget to set your reminder for the biggest end of season sale 🔥♥️

NOW is the time to save biiiig for all your future events 😘 final pieces up for grabs that will never be restocked!

Over 100 dresses marked down to 40-60% off whilst stocks last.. or until 10 September 👉 starting Sunday @ 8pm online on IG stories, and Tuesday @ 9am at our CPT showroom ⚡️

Tell a friend & book instore (link in bio) 💋

DM TO ORDER ONLINE ✈️ we ship worldwide (3-5 day) with Fedex/DHL

03/03/2022

PREORDERS ARE HERE! It’s time for brand spankin’ new dresses 😻🔥

We’ve been waiting for this moment for what feels like forever but there’s a new range in the works, and now is your chance to get first dibs ♥️

For a limited time only you can order a select bestsellers & new designs in ANY SIZE from US0-24 if your event is after 1 June — rush orders can be arranged depending on the style ✨

This is your chance to secure your dream in dress in your size (even the sizes we don’t stock instore) and snag exclusivity for the design before someone else does from your school 🙈

Don’t wait until the official launch and when everything is instock.. select dresses may even sell out on preorder like we’ve had happen many times in the past 🤭

Samples are now available to try on instore 👉🏼 BOOK YOUR APPOINTMENT (link in bio) or DM US with your questions.

PS. Online orders can be placed via DM, WhatsApp or e-mail 😘 we ship worldwide with FedEx Express.

🎬 🌸

Photos from Scarlett Fashion's post 15/01/2022

.nagel having her moment ♥️ wearing our bestselling “Nicky” gown in bold bright red for her 😍 also available in white & navy whilst stocks last!

PS. This style will be available to preorder as from end of January from sizes XS to XXL — if you’re petite or plus sized, this is your chance to secure your size! 🥂

11/01/2022

Stepping into 2022 feeling confident, excited & happy for what’s to come ✨

Our showroom has officially reopened for the new year, and we’ve already had a swarm of girls come through to secure their dream dresses 💕

Plus, online orders will be dispatched throughout this week, and can be placed directly in the DM’s for the time being until our big online store reveal that’s happening end of Q1 👏

We’re so excited to see you all planning for your upcoming celebrations this year, and have a feeling that it’s going to be biiiiiiig 🥂

Spots are filling up fast. Dresses are selling out. So make a move, and book your appointment today (link in bio) or reach out to us via the DM’s and one of our amazing consultants will help you with any Q’s you have 🥳

Who’s ready to make the most of 2022, and put all this Covid stuff behind us once and for all? 🙌

PS. is wearing our bestselling “Belle” gown in limited edition glitter gold — available whilst stocks last from sizes XS-XL ✨

06/01/2022

It’s 2022 but that doesn’t mean the season of giving is over here at SF HQ 😘♥️

Preorders for bestselling styles, and new never-before-seen designs, are still up for grabs @ 10% OFF until 10/01 ✨

If you’re needing a style, Color or size that’s no longer instock.. or want to grab one of limited pieces available from our new range, shoot us a DM and one of our consultants will help you out 🥂

PS. Tune into our stories tonight at 9PM to catch a glimpse of what’s on offer 🎥

Photos from Scarlett Fashion's post 17/12/2021

Cheers to a successful 2021 season! ✨ THANK YOU to all our amazing client's and fans, and most importantly our team❤️ without your continuous support we wouldn't be where we are today. We are so grateful for you!

Ps. Our store and online store is closed. All appointment requests will be processed when we reopen in January. Orders and bookings are filling up fast so don't delay.❣️

Online preorders will still be at a 10% discount till the 10th of Jan, so DM us with preorders. ✨

Photos from Scarlett Fashion's post 14/12/2021

Our Holiday Sale is the perfect opportunity to get "Charlotte", one of our limited edition best selling gowns.🖤🌹

She features a gorgeous floral embroidery design and an eye-catching sweep train. If you're looking to flaunt a little skin, she'd be perfect for you! Peep the geometric-inspired open back, perfect for a sexy little twist.😍

Maybe you'll be taking home one of the last available "Charlotte's" gowns. She comes in stunning black lace with an adjustable back and sizes S-L, WHILE STOCKS LAST.🖤

Our holiday sale is almost over, so don't waste any time as someone may get priority for the gown you're eyeing! Remember, we only sell ONE style per event to ensure the exclusivity of your beautiful dress. 🌹

January spots for fittings are filling up VERY quickly, so book your appointment to come in-store to try on and buy your gown (link in bio). Or DM us to inquire or order online. 💌

11/12/2021

Need a last minute gown for end-year events?💃

whether you're shopping for a work function, christmas party, or new years bash..💫

We've got something suitable for everyone, and every event ❤

Final pieces up for grabs of our classic "Juliette" dress available in wine red, royal blue, and blush pink from sizes S-L at 25% OFF until 15 December.😍

Don't miss out on our biggest sale of the year 🥳 tune into our stories, or click on our "Sale" story bubbles to see what else is on offer for your next event!

If you haven't already, DM US TO ORDER ONLINE or BOOK YOUR APPOINTMENT (link in bio) to try-on and purchase in store❤

Exclusive Evening Wear & Matric Dance Dresses

Scarlett Fashion was founded in 2008 as a response to the need for beautiful, quality evening dresses in Somerset West, Cape Town. Since launching the label a decade ago, our flagship store has become Cape Town’s most popular destination, with our second store recently opening in Lanseria, Johannesburg, for the largest variety of exclusive matric dance dresses and evening wear! Our designs have proudly been worn by thousands of customers across South Africa and from around the world – including Germany, UK, North America, Australia and Dubai! Every season, our aim is to create inspirational collections and silhouettes that celebrate the most important milestones in a young women’s life and inspire her to feel feminine, beautiful and confident. Whether it be for a formal event, a 21st birthday or your matric farewell dance, Scarlett Fashion has the perfect dress for your most anticipated events. We look forward to being apart of your next celebration!

THE SCARLETT DIFFERENCE


  • Diverse Range:

  • We offer hundreds of evening dresses for any occasion – in every colour and style imaginable – updated weekly to bring you the latest designs all season long.
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    Opening Hours

    Tuesday 09:00 - 17:00
    Wednesday 09:00 - 17:00
    Thursday 09:00 - 17:00
    Friday 09:00 - 17:00
    Saturday 09:00 - 17:00