Design Shark

Athletic Clothing Brand Visual ID
Client / Centurion Sportswear
———

When a client asks to build an identity for his clothing brand around Ancient Roman imagery, I jumped at the chance! The reasoning for the clothing brand to be centered around a Roman Centurion was to represent the client’s Italian lineage and fearlessness he displayed during his boxing career. The goal was to create an identity that aligns with a brand that wants to sponsor legendary athletes. Full case study coming soon.

Building Championship Brands.

Dan Blessing
Creative Force
Design Shark®
Designshark.co

———

Throwback Thursday
Super Bowl Logo Concepts V1
———

With Super Bowl LVIII in the books, I thought it would be fun to share a compilation of my take on the Super Bowl logos I've conceptualized over the past few years.

[Concepts only, not associated with the NFL in anyway.]

Building Championship Brands.

Dan Blessing
Creative Force
Design Shark®
Designshark.co

Lakehawks Athletics Brand Identity
Client / Lake Sumter State College
———

Lake Sumter State College (LSSC) provides an athletic program for its students to compete in for 2 years before moving to a 4 year institution.

What started out as an inquiry to polish up the current athletic logos and to create apparel, turned into a full rebrand of the athletic identity. This came to fruition after assessing the current branding and understanding what the school wanted to achieve.

– Identified Problem

After a brand audit, we identified some problems that needed to be addressed that were holding the visual identity back: The current iteration of the two hawk logos had way too many colors (12 in all). Versatility and scaling to a smaller size would be virtually impossible in such cases as embroidery and screen printing. There is a lot of small detail which doubles down on the versatility and scaling issue while making these feel more like an illustration rather than a logo for a collegiate athletic program.

– Approved Solution

To combat the issues listed above, I proposed the following solution that was approved by the school: Refine Lakehawk heads (frontal & side view) by simplifying the detail to become more flexible for usage within a visual system. Reduce the brand palette to use 3-5 colors max. Refresh to resemble a more high-level and modern pro sports identity while retaining the fierce character. Expand the visual identity by creating a body for the frontal hawk head that matches the new simplified aesthetic of bold, modern and fierce. Update the “Lakehawks” wordmark to be more custom and match the new aesthetic of the visual system.

The results included a much stronger, flexible and cohesive visual identity that is more representative of not just LSSC but of a collegiate athletic program.

Full case study: designshark.co/work/lakehawks-athletics

Building Championship Brands.

Dan Blessing
Creative Force
Design Shark®
Designshark.co

Reimagining the Super Bowl VIII Logo
[Concept Only]
———

Had fun reimagining this year’s Super Bowl logo which is located in Las Vegas. I kept the same color scheme from the actual logo but gave it a more unique and location centric look. Swipe to see the logo mocked up on the estimated jersey colors of the 2 participating teams: KC Chiefs [Red] vs SF 49ers [White].

Disappointed my Eagles couldn’t make it back this season but should be a good game!

Building Championship Brands.

Dan Blessing
Creative Force
Design Shark®
Designshark.co

Athletics Brand Identity
Client / Kirkwood Community College
———

I was approached by Envision to help their client Kirkwood Community College reimagine their eagle based athletic visual identity. We wanted to give Kirkwood a big time sports program feel.

Over the course of the project we went through a variety of iterations until we landed on the presented system.

As you scroll through you'll see a few of the marks that were created along with a custom typeface that was used to create the wordmarks.

A Champion of Brands Worldwide.

Dan Blessing
Creative Force
Design Shark®
Designshark.co

Background eagle photo credit:
By Cibi Chakravarthi on Unsplash

Gators Athletics Brand Identity
Client / Unquowa School
———

I was approached by AgencySacks to help upgrade the athletic branding for their client, Unquowa School which is K-8 and located in Connecticut. AgencySacks was in the middle of rebranding their academic marks and I was happy to join the project with the overarching goal of modernizing the athletic identity, centered around an alligator. In the end, we didn't just create a modernized alligator that is unique to the school, but created a cohesive suite of assets the school can deploy for it's athletic department for years to come.

To help bridge the gap with the new academic branding, we worked within the same color palette except I introduced a lighter green to be used exclusively with the athletic marks. I also integrated the wave pattern from the school crest, into the gator and the wordmark to further tie both branding systems together.

A Champion of Brands Worldwide.

Dan Blessing
Creative Force
Design Shark®
Designshark.co

The first astronaut mascot Design Shark was commissioned to create. Approached by the marketing team of Orion Advisor Solutions to create a tee graphic for their team.

Stevensville Yellowjackets

Rebranding of the athletic department for a K-12 school in Montana. Thrilled for my studio Design Shark® to have this opportunity & challenge to reimagine the Stevensville athletic department's visual identity. Their original logo was a copy of Georgia Tech's Yellowjacket.

Stevensville Yellowjackets — Design Shark Stevensville School District is a K-12 public school in the Bitterroot Valley. The Yellowjackets compete in Montana Class A and offer football, soccer, volleyball, cross country, golf, basketball, wrestling, track, tennis and softball. The town of Stevensville is proud to support the Yellowjackets.....

Oxford Knights

Thrilled for the opportunity of my studio Design Shark® to rebrand the athletic dept. for a K-12 school in the Panama SCALA International School system. Click the link to check out the case study.

Oxford Knights — Design Shark The Oxford School is a British institution that first opened its doors in 1984, providing English language courses to children and adults. As time passed, the demand for a regular school grew and as a result they started to provide programs for Pre-K, Primary School, Middle School and High School. I...

SCALA Jaguars

Thrilled for the opportunity of my studio Design Shark® to rebrand the athletic dept. for a K-12 school in the Panama SCALA International School system. Click the link to check out the case study.

SCALA Jaguars — Design Shark SCALA is K-12 school located in Panama and opened in 2018. They have a focus on training the future leaders of Panama by providing a bilingual education based on values, basic skills, teamwork and educational technology. With a SCALA education, their students will be prepared to be successful in the...

Design Shark® specializes in helping sport brands go from benchwarmer to all-star with bold branding and illustration.

Oryx Nutrition
———
Commissioned project

Oryx Nutrition is a Dubai located fitness supplements brand, with a focus on offering healthy protein powders and pre-workouts to Arab fitness enthusiasts.

Would love to hear your thoughts on this project below in the comments.
———

Sport Fishing Championship

Design Shark® had the pleasure working with Sport Fishing Championship (SFC), the largest saltwater international fishing competition on creating tournament logos for a variety of their competition events, located all over the US and internationally. The goal was to create a badge logo for each tournament that was unique to the event but retain a cohesiveness where they could all be identified under the SFC brand. The tournaments can be watched on the CBS Sports Network tv station.

SFC Tournaments & Events — Design Shark Sports Fishing Championship (SFC) is the largest international saltwater fishing competition. Every SFC event is sewn into the fabric of incredible fishing towns, rich with history and championship pedigree. It is our mission to use our tournaments and our platforms to create a world-class experienc...

Instituto Cultural (IC) Falcons

Thrilled for the opportunity of my studio Design Shark® to rebrand the athletic dept. for a K-12 school in the Panama SCALA International School system. Click the link to check out the case study.

IC Falcons — Design Shark The Instituto Cultural is a K-12 school located in Panama and was founded in 1959. The educational project crystallized in several stages. Firstly, as Kindergarten, then as a primary school adopting what is today the name of the school, Cultural Institute, with headquarters in Urbanization “El Can...

Middle Tennessee Christian School

Rebranding of the athletic department for a Christian K-12 school in TN. Thrilled for my studio Design Shark® to have this opportunity & challenge to create so many visual assets.

MTCS — Design Shark Middle Tennessee Christian School provides a Christ-centered, academically rigorous education in a nurturing environment that prepares and encourages students for lifelong learning and service in God’s kingdom. MTCS was established and received its charter in 1960, while welcoming their first stud...