Blueshift
Blueshift helps brands engage customers on a 1:1 basis by making data & intelligence effortlessly actionable on every channel.
We provide a customer data platform, AI-based decisioning, and a cross-channel marketing hub all in one place.
28/06/2024
🎉 As we reflect on June, the month of Blueshift's 10th anniversary, we are deeply grateful for the unwavering support from our clients, partners, and dedicated team members who have made this journey possible. Here's to the past decade of innovation and success, and to many more years of growth and excellence ahead!
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25/06/2024
🚀 Unlock the full potential of your Customer Data Platform with Blueshift's comprehensive 90-day roadmap! Discover how seamless audience syndication can revolutionize your marketing strategies. Dive into actionable insights, best practices, and real-world examples to transform your data into personalized customer experiences. Ready to elevate your marketing game? Check out the full blog post now!
👉 Read more
https://okt.to/VoFqEd
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Seamless Audience Syndication: Your 90-Day CDP Roadmap The right CDP implementation makes audience syndication better. We’ve created a sample timeline to show how easy it can be to onboard a CDP and get started with audience syndication.
19/06/2024
Increasing efficiency, effectiveness, and engagement with actionable data! Ent Credit Union partnered with Blueshift to unify and activate their rich member data. With unified profiles and marketer-friendly tools for targeting and cross-channel campaigns, Ent delivers personalized experiences, boosting member engagement by 32%. Read more: https://okt.to/rTyXHW
17/06/2024
Partner Spotlight: Solvenna ✨
Meet Solvenna, a boutique consulting firm specializing in helping clients optimize customer interactions. Solvenna’s expertise in modern data and customer engagement solutions helps clients overcome data, marketing, and analytics challenges with ease. Together, we’re driving smarter, more efficient marketing.
https://okt.to/3sdDAP
12/06/2024
🚀 Webinar Alert: Build or Buy? Decoding the Best CDP Strategy for Your B2C Enterprise.
📅 Date: Thursday, June 20th
⏰ Time: 9am PT / 12pm ET
Register Now 👉 https://okt.to/DC5ypM
Is your organization grappling with the decision to build or buy a Customer Data Platform (CDP)? As customer data becomes a pivotal asset beyond marketing, choosing the right strategy is essential for optimizing data management and driving growth.
Join industry experts David Raab, Founder of the CDP Institute, Janet Jaiswal, VP of Marketing at , and Todd Ilberg, VP of Customer Success at Blueshift, for an insightful discussion on:
🔹 Key factors in the build vs. buy decision
🔹 The evolving role of IT in CDP management
🔹 Composable CDPs and their benefits
🔹 Tailored evaluation techniques for your organization
🔹 Real-world success stories and actionable tips
Gain a clear framework to make an informed CDP decision and strategies to optimize your data management. Don’t miss out!
Register Now 👉 https://okt.to/afzp8n
Build or Buy: Decoding the Best CDP Strategy for Your B2C Enterprise | Blueshift Register and get a clear framework for making an informed build or buy decision and decoding the Best CDP Strategy.
Our team had an absolute blast this week with GDS Group! From data-driven personalization to emotional storytelling, we were inspired by the creative ways marketers are connecting with their audiences. The conversations were great, the insights were valuable, and we made some amazing new connections. Thanks for the memories, and we're already counting down to the next one!
05/06/2024
Recognizing Our Team Player!
We're thrilled to announce that our Director of Solutions Consulting, Stan Szeto, is the latest recipient of the MORPHeus Award for embodying our core value of "Play As One Team"!
Stan's dedication to collaboration and teamwork has made a significant impact on our team's success. We're grateful for his contributions and commitment to our shared goals.
The MORPHeus Award is a testament to Stan's hard work and dedication to living our core values. We're proud to have him on our team! Congratulations, Stan!
04/06/2024
🚀 Webinar Alert: Build or Buy? Decoding the Best CDP Strategy for Your B2C Enterprise.
📅 Date: Thursday, June 20th
⏰ Time: 9am PT / 12pm ET
Register Now 👉 https://okt.to/OTDZJS
Is your organization grappling with the decision to build or buy a Customer Data Platform (CDP)? As customer data becomes a pivotal asset beyond marketing, choosing the right strategy is essential for optimizing data management and driving growth.
Join industry experts David Raab, Founder of the CDP Institute, Janet Jaiswal, VP of Marketing at , and Todd Ilberg, VP of Customer Success at Blueshift, for an insightful discussion on:
🔹 Key factors in the build vs. buy decision
🔹 The evolving role of IT in CDP management
🔹 Composable CDPs and their benefits
🔹 Tailored evaluation techniques for your organization
🔹 Real-world success stories and actionable tips
Gain a clear framework to make an informed CDP decision and strategies to optimize your data management. Don’t miss out!
Register Now 👉 https://okt.to/EUZu6b
Build or Buy: Decoding the Best CDP Strategy for Your B2C Enterprise | Blueshift Register and get a clear framework for making an informed build or buy decision and decoding the Best CDP Strategy.
🎉 Celebrating a Decade of Innovation and Excellence! 🎉
Today marks a significant milestone for us at Blueshift – we are celebrating 10 incredible years in business! 🚀
For a decade, has been dedicated to personalizing every engagement using Customer AI. Our mission has always been to make customer data and intelligence effortlessly actionable across every channel, in real time, allowing businesses to focus on what truly matters – their customers.
This journey has been nothing short of amazing, and it wouldn’t have been possible without our dedicated team, loyal customers, and supportive partners. 🙌
As we look forward to the next decade, remains more committed than ever to driving innovation, delivering exceptional value, and continuing to build a brighter future together.
Thank you for being a part of this journey. Here’s to many more years of success and growth! 🥂
30/05/2024
AI in Action: 7 Real-World Examples of AI in Marketing
AI continues to revolutionize the marketing world, enabling modern marketers to streamline processes, optimize strategies, and enhance customer experiences. From personalized recommendations to data-driven decision-making, AI's impact is undeniable.
Check out our latest blog where we highlight 7 real-world examples of AI in action. Discover how AI is transforming marketing and helping businesses achieve their goals.
Read more: https://okt.to/sG0PUk
AI in Action: 7 Real-World Examples of AI in Marketing AI continues to make a significant impact in the marketing world. In this blog, we highlight 7 real-world examples of AI marketing in action.
29/05/2024
💡 As a marketer, your mission is to empower your audience — whether they’re buying a house, finding the perfect credit card, or investing in their future.
Did you know 71% of consumers prefer managing their financial services through digital channels? Effective digital engagement is essential. 📲
Watch our video to see how Blueshift equips you with the tools to deliver exceptional, data-driven services that address your audience's unique needs. 🔗https://okt.to/4tEw6M
Blueshift for Credit Unions As a credit union marketer, your mission is to help your members — whether they’re buying a house, looking for the right credit card, or investing in their...
Yang Ou, Director of Engineering at Blueshift, recently spoke at the Pulsar Virtual Summit Europe 2024 about our new Elixir Pulsar client and how we used it to integrate Apache Pulsar into Blueshift stacks. This integration is set to revolutionize how we handle data and messaging, offering seamless scalability and reliability. Curious to learn more? Watch the full talk on YouTube: Introducing Elixir client - PulsarEx https://okt.to/6kaEZY
20/05/2024
Blueshift now has a native integration with Databricks! This powerful partnership helps marketers navigate vast data and deliver personalized experiences with ease. Say goodbye to data silos and fragmented customer data.
3 Key Advantages:
💡 Unified Data Management: Comprehensive customer profiles with rich insights.
💡 Omnichannel Campaigns: Seamless coordination across multiple channels.
💡 Effective Retargeting: Expand your reach and re-engage users effortlessly.
Why Blueshift + Databricks? Quick setup, end-to-end monitoring, and reusable connections! https://okt.to/nCq72T
Maximizing Data Insights with Databricks and Blueshift This blog explores the top three ways in which you can get value out of the Blueshift and Databricks integration.
📢 Exciting update from Vijay Chittoor, Co-Founder & CEO at Blueshift! In his latest article, Vijay explores the potential Google-Hubspot merger and its game-changing impact on digital marketing. Discover exclusive insights on how AI and First-Party Data are transforming customer engagement, straight from our CEO's desk. Dive in and join the conversation! Read more https://okt.to/l8y5CX
09/05/2024
Discover the secret sauce behind supercharging your marketing strategies with our latest on-demand video: "Panel Discussion: Uniting CDP & Marketing Automation to Elevate Customer Engagement."
🔥 Join industry experts, Cat Covert, Nicholas Chappell and Todd Ilberg as they unravel the synergy between Customer Data Platforms (CDPs) and Marketing Automation, elevating efficiency, personalization, and campaign impact to unprecedented levels. https://okt.to/otZ13P
Panel Discussion: Uniting CDP & Marketing Automation to... Explore the combined power of marketing automation and CDPs. Discover how this dynamic duo accelerates efficiency, personalization, and campaign impact to...
08/05/2024
Join Vijay Chittoor, co-founder and CEO of Blueshift, on a special episode of "AWS - Conversations with Leaders." Explore how Blueshift is leading the charge in hyper-personalized marketing through AI. 🚀 https://okt.to/iYkJfe
🎙️ Don't miss these invaluable insights! Tune in to witness the transformative power of artificial intelligence in scaling up marketing efforts.
07/05/2024
🎉 We’re live at eTail Connect East 2024! 🎉
Greetings from sunny West Palm Beach, FL! Janet Jaiswal, our VP of Marketing at Blueshift, is here sharing her expertise in two insightful panel discussions today.
🔍 Becoming Truly Customer-Driven: Leveraging AI and ML
🌐 Transforming the Customer Journey: Turning Insights and Strategies into an Innovative Digital Strategy
Stay tuned for updates and insights from the event!
03/05/2024
🔥 Elevate your cross-channel marketing game with our latest Smart Guide! 🔥
In a world filled with noise, capturing and retaining customers' attention is no easy feat. That's where marketer-accessible AI steps in. Learn how to craft the perfect message for every audience across every channel in real time. Download the Smart Guide to Cross-Channel Campaigns now! https://okt.to/3Ouf41
Smart Guide to Cross-Channel Campaigns | Blueshift Download the Smart Guide to Cross-Channel Campaigns and start building connected journeys for improved customer engagement.
02/05/2024
Discover how Zumper achieved a staggering 384% increase in lead submissions and revolutionized their customer engagement with predictive recommendations! 📈🎉
As Co-Founder Russell Middleton puts it, "About half a million apartments live on the site at any point and we’re expecting close to 100 million users. We use Blueshift AI to match people and apartments, and send users the right apartments at the right time through the right campaigns."
Read the full success story here: https://okt.to/ws8NC1
Zumper Scales Leads by 384% Using Predictive Recommendations As Zumper’s user base grew, the need for a marketing solution to engage their audience at a hyper-personal level, at scale, became a necessity.
30/04/2024
🔥 Tune in to our exclusive Fireside Chat! 🔥
🚀 Join Vineet Mahajan, Chief Technology Officer at U.S. News, and Vijay Chittoor Co-Founder & CEO of Blueshift, as they dive into the world of Next-Gen Marketing Technology!
📈 Discover how leveraging customer data activation can supercharge your growth strategy.
🛠 Learn the essentials of architecting a Customer Data Platform (CDP) within a cutting-edge technology stack.
Don't miss out on this insightful discussion! Watch now on demand. https://okt.to/Y4Lxf0
25/04/2024
🚀 Elevate your online presence and boost conversions with the power of web personalization! Learn how to turn browsers into buyers in our latest blog. 💻✨ https://okt.to/47KBUh
The Power of Web Personalization: Turn Browsers Into Buyers Drive conversion with 1:1 web personalization. Meet each visitor's unique preferences, from recommendations to pop-ups and more. Learn how.
23/04/2024
Big thanks to Amazon Web Services for a great session on our partnership! Blueshift is excited to be an Ad and Marketing Tech Launch Partner. Looking forward to what we'll achieve together!
18/04/2024
Transform Member Engagement with a CDP. 🚀 Prep for rate cuts & surge in consumer interest with a Customer Data Platform (CDP). Discover the 5 transformative benefits for credit unions. https://okt.to/lJVYBL
1. Data Unification
2. Quick Segmentation
3. Automated Campaigns
4. 1:1 Personalization
5. Guaranteed Compliance
👉 Learn more about enhancing efficiency and engagement at your credit union. https://okt.to/OfEAFa
5 Benefits of a CDP for Credit Unions Adopting a Customer Data Platform (CDP) can redefine digital member engagement for credit union marketers - explore the top 5 benefits.
17/04/2024
🎥 On-Demand Keynote: Mastering Marketing in the Age of Data and AI 🎥
Watch Vijay Chittoor, Co-Founder & CEO of Blueshift, as he unveils essential insights and actionable strategies for thriving in today's data-driven marketing landscape. Discover how to leverage the power of data and AI to master the art and science of marketing.
👓 Watch Now: Explore the intersection of marketing, data, and artificial intelligence and transform your strategies with expert insights.
🔗 Watch the Keynote 🔗 https://okt.to/uV9miJ
Engage 2024 On Demand: Marketing in the Age of Data and AI View the Blueshift Engage 2024 sessions on-demand for everything you need to know about marketing in the age of data and AI.
10/04/2024
Want to stay in the loop on marketing trends, upcoming events, must-read resources, and more? Sign up for our email subscription now! Click the link below and join our growing community today. https://okt.to/ZjAH7t
Monthly Newsletter | Blueshift Explore the Blueshift Blog for expert insights, industry trends, and practical tips on leveraging artificial intelligence to supercharge your marketing campaigns.
08/04/2024
We’re thrilled to announce that Janet A. Jaiswal has joined Blueshift as our new VP of Marketing. 🎉 Janet has held senior marketing roles at several companies including IBM Tealeaf, Session AI, eBay, and other SaaS companies in Silicon Valley. With over two decades of B2B SaaS marketing experience, Janet understands how to help innovative companies build and shape global marketing strategies, Janet joins at a pivotal moment as we continue to experience rapid growth and expand our market leadership.
Join us in welcoming Janet to the Blueshift family!
03/04/2024
Credit Union Marketers: Ready to boost member satisfaction and drive growth? It’s time to go digital! Suncoast Credit Union, Florida’s largest credit union, is leading the way in showing us how it’s done. They’re taking those valued in-branch experiences and seamlessly bringing them into the digital world. How? With savvy data-driven personalization, AI, and automation. 🚀 Explore their inspiring journey towards digital transformation and uncover the success achieved, including a remarkable 4x increase in onboarding engagement in our latest blog.
https://okt.to/mT5Hqs
Suncoast Credit Union's Path to Data-Driven Personalization: 3 Key Takeaways Discover Suncoast Credit Union's digital engagement strategy for personalized member experiences driven by real-time member behavior.
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