Better Way CPA

Do you own a marketing agency?

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Sign up for Accounting for Marketing e-newsletter with Chris Hervochon Every month, I’ll offer a look at the the marketing industry's top headlines, calling upon only the most reliable news sources.

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Now is the time to be planning to maximize your Qualified Business Income deduction (QBI) for the year!

Learn more about the QBI deduction from NerdWallet:
https://bit.ly/46El3PL

Qualified Business Income Deduction (QBI): What It Is - NerdWallet The qualified business income deduction allows some people to deduct up to 20% of their self-employment or small business income. Here's how to get the QBI.

Having accurate and timely financial information is crucial to running a successful business.

Need a little help “cleaning up the books?”

Check out our blog:
https://bit.ly/4dA8Iy6

Simplifying Accounting: What it Means to Cleanup the Books Running a business is hard. The decisions you make as an owner will impact the lives of your employees, your customers and your family. To give yourself the highest probability of success, you need to have high-quality information at your fingertips in order to make well-informed decisions.

Learn how to recession proof your agency in this insightful webinar from Chris Hervochon, CPA, CVA.

Recorded in the fall of 2022, this session offers timeless advice for navigating economic downturns.

Watch the full video on our YouTube channel!
https://bit.ly/3YZmM0j

How to Recession-Proof Your Marketing Agency In this insightful webinar, Chris Hervochon, CPA, CVA, shares key strategies on how to recession-proof your marketing agency. Recorded in the fall of 2022, t...

CAAS™ is the term we use to describe our Cloud Accounting and Advisory Services.

There are many benefits of CAAS™, including:

👉Increased efficiency and productivity.
👉Improved communication and collaboration.
👉Accurate and timely accounting.
👉Reduced costs.

Learn more:
https://bit.ly/3X0Ioru

What Is CAAS™? CAAS™ is a cloud-based accounting and advisory service that helps businesses manage their finances and operations. Learn more about CAAS™.

Want to give back — and give your employees a new benefit?

Set up charitable contribution matching!

Chris Hervochon, CPA, CVA, explains everything you need to know — and the 6 simple steps it takes to set up — in this 5-minute video:
https://bit.ly/3Ln7fiB

- YouTube Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.

Trying to figure out if you have enough cash reserves to grow your business?

Check out our free cash reserves calculator tool:
https://bit.ly/3LIDkSp

Cash Reserves Calculator for Marketing Agencies • Better Way CPA Marketing agencies that innovate are in high demand. However, unexpected expenses can stifle plans for growth. Do you have enough cash in your business?

What are some accounting and finance habits marketing agency owners should avoid?

In this blog, we take a deep dive into the top 3 bad habits — and how to fix them.

Read more:
https://bit.ly/3W6gmZW

3 Bad Habits For Marketing & Creative Agencies to Avoid There are common marketing agency bad habits to avoid as it relates to accounting and finance. Here's how to avoid them.

Our team stays on top of the latest industry trends and technology — and gives clients 24/7 access to the data they need to run their businesses.

Our goal is to help clients grow their businesses with confidence.

If you’re looking to outsource your accounting, learn more about how we operate at https://bit.ly/4bHezQW

KPIs — or Key Performance Indicators — can help you determine how well your business strategies are working.

For marketing agency owners, there are certain KPIs you should be keeping a close eye on.

Watch this quick YouTube video to learn more:
https://bit.ly/3y4c0uk

Marketing Agency KPI Dashboard Demo In this video, Chris walks through our firm's demo dashboard and financial reporting package for marketing agencies. The key takeaways from the video are:1) ...

How do you know when it’s time for your marketing agency to hire a salesperson?

If you’re trying to grow your agency & don’t feel like you’re reaching enough new customers, you’ve probably considered hiring a salesperson.

But is that the right move — or is there a better way to increase sales?

Our free ebook can help you decide if now’s the right time to hire:
https://bit.ly/468L21h

EBOOK: When Should A High Growth Agency Hire a Salesperson? Like any other business, agencies must decide between hiring a salesperson or using established customer management systems and CRMs to drive sales. High-growth marketing agencies continually look for new customers and must maintain a certain level of sales momentum to grow their revenue.

Employee turnover rates have doubled over the past decade.

This means employers are spending more time & money training new employees each year.

If you’re hoping to increase your agency’s employee retention, follow the “3 F’s” — Finances, Friction, and Flexibility:
https://bit.ly/462hnGY

429 Too Many Requests

📧 Stay Ahead in Marketing with Our Monthly Newsletter! 📊

Want the latest insights and strategies to elevate your marketing game? Subscribe to our Marketing Newsletter and get expert tips delivered straight to your inbox! 🌟

📌 What you'll get:
✅ In-depth marketing strategies
✅ Industry news and trends
✅ Actionable tips for your business

Don't miss out on the opportunity to stay informed and ahead of the curve. Sign up today! 👉 https://bit.ly/4bnmzX6

Sign up for Accounting for Marketing e-newsletter with Chris Hervochon Every month, I’ll offer a look at the the marketing industry's top headlines, calling upon only the most reliable news sources.

🚀 Ready to Boost Your Agency's Profitability? Join the on demand webinar! 📈

Struggling to maximize your agency's profits? Learn the 5-step framework for auditing an agency’s profitability.🌟

Sign up any time: https://bit.ly/4cp7o0Z

Discover:
✅ Effective strategies to increase your bottom line
✅ Tips for streamlining operations
✅ How to identify and fix profit leaks

Don't miss this opportunity to take your agency to the next level! Reserve your spot today and start your journey towards greater profitability. 💼💰

[On Demand Webinar] on Recession-Proofing Your Marketing Agency Many agency owners are already experiencing some “financial weirdness” as they prepare for the economic fall-out while planning for 2023. The question is: Where do they begin?

🎆🇺🇸 Happy Fourth of July from your trusted CPAs! 🇺🇸🎆

Whether you're enjoying a BBQ, fireworks, or some quality time with loved ones, we wish you a day full of joy and pride in being part of this incredible country.

Have a safe and happy Independence Day! 🎇✨

What is a KPI?

KPI stands for Key Performance Indicator.

There are many different types of KPIs – financial, operational, marketing, etc.

Sure, financial statements are great, but they’re difficult to digest. KPIs are byte-sized metrics that you can use which indicate what’s going well (or not) in your business.

Here are 15 KPIs for tracking your marketing agency:
https://bit.ly/4bNHOlK

Top 15 Financial KPIs for Tracking Your Marketing Agency Find out which financial KPIs we track for marketing and creative agencies. Unlock tools to prioritize problems & optimize financial strategies.

🌟 Want to expand your marketing agency without breaking the bank? Our blog post reveals insider tips on growing your agency without the need for extra capital. 💼💡

Don't miss out on this valuable resource!

Read more here: https://bit.ly/3WYJswD
📈✨

How to grow a marketing agency without additional capital Monetary infusions aren’t always feasible, especially during shutdowns. Here's how to grow a marketing agency without additional capital.

Ready to take your marketing agency to new heights?

Unlock valuable insights with our free ebook!

Download it here:https://bit.ly/3yDmVv6

What kind of data does your markting agency use? This ebook will show you how to scale your business using all kinds of data that will help you learn, adjust and grow over time.

A common mistake marketing agencies make is not charging enough for their work.

How would you answer these questions for your marketing agencies? If you need help answering these questions or looking to make some changes, schedule some time with our team to see if we’re a good fit.

https://bit.ly/3R4Hbfk

📢 Friendly reminder to all freelancers, entrepreneurs, and small business owners! June 17 is approaching, which means it's time to submit your quarterly estimated taxes! 💼💸 Don't let this important deadline slip your mind. Stay ahead of the game and ensure your payments are on time. 💪 🗓️✉️

🌟 Looking to maximize the value from your bookkeeper? 💼

Check out our blog post where we share seven effective strategies to get the most bang for your buck!

💰 From optimizing communication to leveraging technology, these tips will help you streamline your accounting processes and boost your bottom line.

💡 Don't miss out, read the full article here: https://bit.ly/3wUT94A

📚💻

Seven Ways to Get the Most Bang for Your Buck from Your Bookkeeper Discover seven effective strategies to enhance your partnership with a bookkeeper or financial professional, ensuring maximum value for your financial goals. Learn how proactive communication, tailored questions, and industry expertise can lead to informed decisions and a brighter financial future.

One of our most frequently asked questions: Can marketing agencies take advantage of the Qualified Business Income (QBI) deduction?🤔

The deduction applies to individuals who receive income from domestic pass-through entities — up to a 20% tax deduction.

Read for more information:

https://bit.ly/3V7u66u

Marketing Agencies and the QBI Deduction • Chris Hervochon CPA The QBI or Qualified Business Income deduction has many marketing agencies and other marketing professionals asking a lot of questions. Here are my answers.

🇺🇸 Today, we honor and remember all those who have made the ultimate sacrifice for our country. 🌟 On this Memorial Day, let's take a moment to reflect on their bravery, courage, and selflessness. 🕊️ May their legacy inspire us to cherish the freedoms they fought to protect. 🙏 🇺🇸

Think you’re ready to hire additional employees for your agency — but not sure if you’re financially prepared?

Unexpected expenses can stifle plans for growth. Do you have enough cash in your business?

Use our free cash reserves calculator to help you figure it out:
https://bit.ly/4bb9dhl

Cash Reserves Calculator for Marketing Agencies • Better Way CPA Marketing agencies that innovate are in high demand. However, unexpected expenses can stifle plans for growth. Do you have enough cash in your business?

If your agency is feeling overwhelmed with work, it’s probably time to hire an additional employee.

But before you hire, you need to make sure you can afford a new employee — which means it’s more important than ever to make sure your bookkeeper is doing their job.

Check out our free webinar to learn how to know if your bookkeeper is doing a good job:
https://bit.ly/3QBhwuB

[On Demand Webinar] How to Know if Your Bookkeeper is Doing a Good Job The first step to ensuring your business is on the right path is to make sure your bookkeeper is up to speed and has your books up to date.How can you tell that your bookkeeper is doing a good job?

Constantly training new employees can really mess up an agency’s productivity & profitability.

If you’re struggling with employee retention, check out these tips in our blog:
https://bit.ly/3wfKVDQ

The Three Fs of Agency Employee Retention: Finances, Friction, and Flexibility To keep your top employees at your agency, you must work on your employee retention. Focus on these three Fs of agency employee retention.

Have you subscribed to our e-newsletter, “Accounting for Marketing” yet?

Get the marketing industry's top headlines, plus accounting news & tips, straight to your inbox each month!

Sign up here:
https://bit.ly/3WxH13I

Sign up for Accounting for Marketing e-newsletter with Chris Hervochon Every month, I’ll offer a look at the the marketing industry's top headlines, calling upon only the most reliable news sources.

Looking for new ways to drive agency profitability?

Watch this episode of our “Accounting for Marketing” YouTube series:
https://bit.ly/3JQUnR0

This Is What To Measure To Drive Agency Profitability In this episode of Accounting For Marketing, Marcel Petitpas gives us some great ideas about what metrics to track, and which levers to pull, in your agency ...

Ready to grow & scale your marketing agency?

Our free ebook can help!

Download it here:
https://bit.ly/44xK5Po

What kind of data does your markting agency use? This ebook will show you how to scale your business using all kinds of data that will help you learn, adjust and grow over time.

Before you consider hiring additional employees for your agency, you need to make sure you’re not under-pricing your work.

Our free marketing agency pricing tool can help.

Download it here:
https://bit.ly/3vsIfSX

Marketing Agency Pricing Tool Is your marketing agency pricing high enough? Sign up to download Chris Hervochon's marketing agency pricing tool and webinar.