Behnaz Sarafpour
Behnaz Sarafpour is a New York City-based designer who introduced a line of women's apparel bearing her name in 2001.
She attended Parsons School of Design, where she was honored with the prestigious Golden Thimble Award.
15/01/2024
My favorite go to natural fragrance in cold weather. There is a light sweetness and warmth in Pure Rose that feels so right in the winter time.
05/12/2023
My 2 favorite flower waters. Best aromatherapy after bath.
22/11/2023
OUR ANNUAL SALE IS ON NOW. Enjoy Your Favorite Natural Fragrance at 20% Off , Now Through Monday November 27th .
Photo credit
30/10/2022
I can’t tell you how much it means to me to see so many prominent women from all over the world voicing their support for the rights of women in Iran. Please swipe and use the QR code on the next slide to add your support. We in the free world have the right to free speech. Let’s use it for a good cause ❤️
06/10/2022
The women of Iran are risking their lives in protests against the government of the Islamic republic so they can regain their basic human rights, among them, the freedom of expression to dress as they choose. As an Iranian born, American designer, I can not imagine having that taken away from me. What we wear is the most basic form of self expression, and show of our values as individuals. No one should be forced to live in silence. I stand with the women of Iran.
05/09/2022
Can’t leave home without them
02/09/2022
Today’s inflight entertainment, the September issue of where my water based fragrances are featured 🙏🏼🙌🏼
05/07/2022
So excited to have my newest creation featured on today. Thank you & 💛
12/06/2022
It’s one of the most special times of the year, when roses are at their peak. Swipe to see my absolute favorite, Rosa Ispahan with the rich damask scent we use to make perfume.
27/05/2022
I would like to thank my parents for bringing me into the world at such a heavenly time of the year! Celebrating in my happy place with my flowers 💐
April showers bring May flowers.
Lilac season is here, and in our newest pink flower candle
31/03/2022
Throughout my design career, one of the greatest honors I received was the opportunity to sit for the most iconic talents in fashion photography. was one who was truly as warm and gracious, as he was talented. He came to photograph me at home, years ago for and left me his autographed Polaroids as a souvenir of our time together. His team spent hours setting up before he arrived, but when he came, he just took my hand and walked me to a window, pulled up a chair and asked my to sit. He knew how to use the natural light. I loved his instinct to capture the moment as it was, not forced or posed, just me as I really lived at that time in my life. I’ll treasure them always ❤️
27/03/2022
Roses only. The flower that your skin loves. Soothing, hydrating, filled with antioxidants. Oh, also, the fragrance that smells like heaven 🌹
Photo inspiration
21/03/2022
Today is & was my first fragrance & is the scent most close to my heart 💛 can’t wait for the new harvest!
14/02/2022
Happy Valentine’s Day 🌹🌹
A little self indulgence with our water based fragrance that gives hydration & pure botanical scent to your hair & skin.
22/01/2022
Afternoon visiting the Surrealist exhibition & some perennial favorites
19/01/2022
Andre was always in the front row, but on a couple of occasions he arrived late and missed my show all together. Then he would run backstage and insist on seeing everything as is was being hauled away by the production crew. He would grab a folding chair and cup of coffee and sit down in the back with me and the assistants and go through it all. He was generous and inclusive. Everyone knows about Andre the glamorous larger than life figure he was. But he was equally at home behind the scenes. No pretension. He was the real deal & he understood and loved fashion in its whole. He was a rare man, and it was a privilege to know him 🖤
11/01/2022
Today on , wrote a story featuring my shopping guide to some of my favorite products, most of which are from women founded brands. See my stories for more 💚
05/01/2022
Serving up some refreshments for the new year. Wouldn’t you like a natural fragrance that’s also hydrating to your skin? Try one of our water based scents.Aromatherapy +Hydration all in one..
Photo by &
Best accessory for a cozy night at home. So good to bring the scents of nature inside. .
22/12/2021
We are having a fashion jewelry flash sale on our site today. It’s perfect for picking up something sparkly to wear on NYE, or at the very least, add some style to your next Zoom call 😉 (link in bio)
14/12/2021
Introducing home fragrances, inspired by botanicals, refillable, designed like no other 🔥
11/12/2021
Our natural fragrances are now at in NYC 🙌🏼 come try them in person, the perfect gift (or self gift) for those who love
Clean beauty meets luxury. BEHNAZ Pure Oud, the most precious scent of winter, Smokey, ceremonial, genderful, made from sustainably harvested wood. A natural perfume more than a decade in the making.
Photography by &
Only flower+water, the fragrance that hydrates your skin,& gives aromatherapy benefits. made to spritz all over hair & body.
Nothing but FLOWER + WATER
30/07/2021
Happy Friday everyone 💙
20/07/2021
My grandmother’s Victorian crystal decanter. Not a big wine drinker, so I think I’ll fill it with rose water instead 🌹
16/07/2021
East coast summer, surrounded by hydrangeas
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