Modern Cuddle
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Our Story
Grownups who have had the luxury of cuddling in mink or cashmere know the higher price tag is worth the experience of being surrounded by incredible softness. Imagine a baby’s blankie having the same indulgence! Say hello to modern cuddle, a new line of posh plush, blankies, playmats and lovies to give and to receive.
The person behind this sophisticated gift line owned a children’s boutique retailer and was a New York City garment center executive. Their upscale clientele continually requested chic tactile, loveable and comforting baby presents.
But the parent and businessperson also took note of what the youngest shoppers were doing. Toddlers and soon-to-be big sisters liked to touch, explore and feel the most soothing items in the store. When given the chance, those chubby fingers would cuddle with the softest products. That inspired an ah-ha moment to create Modern Cuddle.
Parents and grandparents agree that a kiss and a cuddle can be powerful. Modern Cuddle offers cuddles that will last through the night or during a car ride with so-soft fabrics transformed into plush and blankies including the appropriately named minkie blankie.
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