Beauty with a purpose The Miss World Philippines titleholder will become the Ambassadress of Goodwill.
organized by CQGlobal Quest Inc., is a national beauty pageant in the Philippines that sends representative for the London-based Miss World Pageant. Inspired by the slogan of Miss World Limited - "Beauty with a Purpose", Miss World Philippines adopted the theme "Beauty in Giving". The winner and her court work with charities, namely, Tuloy Streetchildren Village and the PGH Medical Foundation. The
pageant was conceived on January 25, 2011 when the franchise that was previously held by Binibining Pilipinas was awarded by Julia Morley, Chair and CEO of Miss World Limited, to Cory Quirino, a Filipino tri-media personality. Quirino now currently serves as the exclusive licensee and national director for the Philippines. Morley, who personally awarded the franchise to Cory Quirino in Manila, clarified that she has no intention to offend Stella Araneta, head of the Binibining Pilipinas Charities Inc. (BPCI) in the decision to hold an individual Miss World contest. She reiterated that her primary reason to separate is to focus more on their vision to raise funds for their beneficiaries and they can do this if they hold a separate contest. The pageant was officially launched on March 23, 2011 at the SMDC Showroom at the SM Mall of Asia.
