Click and Repeat

Melissa here with a reminder to not let fear hold you back from accomplishing your business (or personal, or training) goals!

What are 3 traits of a really great website?

1. We want our site to be easy to navigate. If someone is looking for our location, so they can see how far we are from their office, that should be easy for them to find. If they want to learn who we are and what it’s like to work with us, that should also be easy to find. If they want to know what we offer, or when we’re available next, again, that should all be fairly easy for them to find.

2. We want it to demonstrate our expertise. Whether this is with our credentials, the number of dogs we’ve helped in the last year, or via a testimonial from a happy client, we want to include information throughout our site that shows we know what we’re talking about and we’re good at our job.

3. We want it to show we can solve their problem. What problems do your customers usually have that lead them to your website or your business? If you’re a dog trainer, maybe it’s that their dog has no manners — they jump up on houseguests! Think about the problems your customers face, and whether it’s clear on your website that you can help solve those problems!

How can social media marketing be so simple and yet so hard?

We all know how to use social media — it’s not like we don’t spend enough time on it!
..But somehow, using it for business can be a real sticking point.

So, in our latest blog post, we take a deep dive into how to be successful with your social media marketing.

These strategies will work for any dog trainer or pet industry business that wants to do a better job creating success with their social media marketing.

Go check it out on the blog at the link in our bio!

"Don’t settle for average. Bring your best to the moment. Then, whether it fails or succeeds, at least you know you gave all you had. We need to live the best that’s in us."

-Angela Bassett

If this has you thinking about how to figure out what’s working and what’s not, you're in luck!

My FDSA Marketing Class, Business End of the Dog, is now available as a self-study class!

We’ll cover how to create a marketing budget, how to successfully experiment with various marketing channels, and, ultimately, how to create a custom strategy that gets real results.

Use the link in my bio to learn more and sign up!

Need fresh social media ideas? Check out some of my favorites:

Endorsing Someone Else: These can be posts sharing an article from someone else’s blog, sharing an event at a local vet’s office, or even just sharing a fun meme or image that isn’t directly self-promotional.

Engagement Focused Posts: These are posts that are all about engaging with your audience directly. Congratulating a student, asking a question your audience can answer, or offering to answer any questions someone posts in the thread.

Promotional Posts: These are the posts you share that mention your blog posts, events that you’ll be attending, and upcoming classes or other services you offer.

“If you really look closely, most overnight successes took a long time.” - Steve Jobs, Co–founder and CEO of Apple

Melissa here with a reminder to keep working at it, immediate success is extremely rare!

Why am I so passionate about creating websites for positive reinforcement dog trainers?

Because your website is often the first place pet owners will “meet” you — and I want your first impression be a good one!

If your website needs a facelift, or you're starting a completely new business, schedule your free call with the link in my bio or comment FREE CALL to get the link directly!

Our August rendition of post ideas you can steal is here for the taking ... that's five days you don't have to come up with social media ideas for your training business next month!

September ideas coming up soon!

Curious about our web design services? Here are our most frequently asked questions!

Want to know more? Check out the link in our bio or head to clickandrepeat.com to learn more about our services or schedule your free call!

For this I want to encourage you to try 'the thing' - whatever 'the thing' might be - that you've been avoiding because you might fail.

Failing is an important part of running a business. The more you fail, the closer you are to the right answer. And as Drew Houston, Co-founder and CEO of Dropbox says, "You only have to be right once."

Hey! If you're new around here, I'm Melissa 😊

Click and Repeat was founded and is run by me!

I’ve spent the last decade in the pet industry, including covering the industry as a journalist, teaching pet dog training classes at a local dog training school, and competing in dog sports with my own dogs.

I’ve also spent over 10 years specifically working in marketing, where I’ve done everything from copywriting and content marketing to leading a marketing team with a 6-figure budget, which means I also understand how to look at the numbers behind your marketing and really make the most of the budget you have.

Learn more about what we offer here at Click and Repeat with the link in our bio!

When we’re talking about testimonials, the truth is we’re actually talking about another T-word: Trust.

The first time a dog owner looks at your marketing materials, they have to quickly decide — is this going to be worth my time and money? Can this person actually help solve my problems?

And one of the most powerful ways to help build that trust and convince them that, yes you CAN help solve their problem and it WILL be worth their time and money is by showing them that you’ve fixed that exact problem for someone just like them.

But… asking for a testimonial can be awkward. I mean, it feels a little aggressive to say, “Didn’t I do an awesome job? Will you write something that says so?”

So we wrote a blog post and shared a template that makes asking for testimonials easy...

Comment TESTIMONIAL to get the link and get those testimonials flowing in!

So what will you learn in my marketing class?

1. You’ll gain an understanding of how marketing your business should make you money.

2. You’ll create a plan to grow your business with good marketing techniques.

3. You'll experiment with some of them to see what works best for you.

Are you in?

Comment 'marketing' for the link to my class Business End of the Dog: Marketing for Pet Professionals through Fenzi Dog Sports Academy!

If your blogging and social media efforts aren’t making tangible differences to your web visitors, client sign-ups, or email subscriptions, maybe it’s time to take a hard look at your content strategy.

In case you’re wondering what we mean by “content,” it’s the articles, blogs, videos, and social media posts you create to market your business.

Before you write a word, it’s a good idea to think about where this content is going to be found. You also need to ask yourself what your marketing goals for each piece are going to be. Once you have those two pieces, you can start your content strategy!

Join me TOMORROW July 12th at 2pm in the free DTU Facebook group to learn how to create a marketing plan that will deliver for your dog training business!

Not a member of DTU: Marketing & Running an R+ Dog Business? Comment FACEBOOK GROUP below and I'll send you the link.

See you there!

-Melissa

When writing copy for your website, make sure you're talking in terms of benefits, not features.

You want your site visitors (aka potential clients) to know what's in it for them.

An example?

Instead of listing out your skills or years you've worked with dogs, write WHY that's helpful to them.

Think "I have experience with separation anxiety" vs "I've helped more than 30 dog owners combat separation anxiety, that means I can help create a more relaxing experience for your dog while you're away"

In a recent post, we talked about how most owners use very concrete language when describing their problems while trainers often use trainer jargon — the phrases we use between ourselves.

When you’re writing your marketing, you don’t just describe a client’s problems. Hopefully you’re painting the picture of the outcomes they can expect after working with you, too.

You can use the same process as we laid out before to help your readers see themselves in the transformations you describe.

The best way to make your audience feel heard and understood is by integrating the exact terms they use into your marketing — you want your readers nodding their heads as they read!

Here are some examples to get you started:

What factors influence conversion?

1. Qualified traffic
2. Clear user paths
3. Content that pulls visitors in
4. Content that convinces
5. Clear calls to action

You want to make sure you've checked all these boxes when trying to improve your website conversion rates!

Your website's design isn't just about looks... it also needs to convert visitors into paying clients.

Conversions can be many different activities, depending on what you want to achieve (signing up for a class, booking a consult, subscribing to your newsletter)

So how do you build a website that converts?

1. We want our site to be easy to navigate: If someone is looking for our location, that should be easy for them to find. If they want to know what we offer, or when we’re available next, again, that should all be fairly easy for them to find.

2. We want to demonstrate our expertise: Whether this is with our credentials, the number of dogs we’ve helped in the last year, or via a testimonial from a happy client, we want to include information throughout our site that shows we know what we’re talking about and we’re good at our job.

3. We want to show we can solve their problem: Think about the problems your customers face, and whether it’s clear on your website that you can help solve those problems!

Interested in building a website that converts? Want tips on how to make your current website achieve it's maximum potential?

Contact us to schedule a free consult (link in bio)!