Loyalty360
Welcome to Loyalty360, the association for customer loyalty.
Loyalty360 provides community, resources, tools, and events to help you engage your customers and drive loyalty. A trusted source for cutting-edge research, best practices and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them.
Mark Johnson, CEO of Loyalty360, spoke with Lisa Hake, the Vice President of Marketing and Communications at Great Clips, about the fun promotion with Kawasaki, collecting zero-party data, and building a path to loyalty.
Head to page 38 of our Loyalty Management Magazine to read the full feature from Great Clips: https://ow.ly/MhtR50ThtxP
One of my favorite things about Blaze Pizza is our brand promise of ‘free to be you.’ We celebrate what’s unique about our guests,” enthuses Lindsay Smith, Marketing Manager at Blaze Pizza. “We invite them to celebrate their individuality—even within their families.”
Turn to page 82 of our recent edition of Loyalty Management Magazine to read more: https://loyalty360.org/loyalty-management-magazine
"Loyalty in healthcare is built on delivering personalized, value-driven experiences that prioritize health outcomes and foster trust."
Head to page 46 of our Loyalty Management Magazine to learn more from Bounteous on driving brand affinity and loyalty in healthcare: https://ow.ly/gZeA50TfznI
We spoke with Tim Glomb, VP of Digital, Content, and AI at Wunderkind about leveraging AI, data collection and maintenance, and offering an intelligence layer to help brands better understand their customers.
Read our August edition of Loyalty Management Magazine to learn more: https://ow.ly/wnlB50TetST
By leveraging cutting-edge customer analytics, brands can exceed customer expectations to transform customer interactions, drive repeat business, and build lasting brand loyalty.
Check out some real-world brand examples and what they are doing well, in this feature from BBaesman Groupin our latest edition of Loyalty Management Magazine: https://ow.ly/EOwj50TaRzU
Mark Johnson, CEO of Loyalty360, spoke with Nowell Outlaw, CEO at Switchfly, about effectively engaging employees with loyalty program benefits, modernizing tools in the travel ecosystem, and leveraging technology to make “smart” recommendations for customers.
Find the full conversation in our recent edition of Loyalty Management Magazine: https://ow.ly/4p5M50T9VsE
Initially started as a single Florida bridal salon back in the 1950, today David's Bridal is the largest bridal store in the U.S., specializing in dresses for brides, wedding parties, prom and homecoming, other formal events, and more.
In this podcast conversation with Dave Feldman, Chief Marketing Officer at David’s Bridal, we’ll discuss:
💍Loyalty Programs: The Diamond loyalty program and the recently launched Diamond High program for high school students
💒By the Numbers: Nearly 3M Diamond loyalty members receive perks and deals to save every time they shop
🤝Emotional Loyalty: David’s Bridal focuses on supporting the moments that matter to its customers
👗Next Generation Customer Loyalty: How a focus on next gen loyalty supports Diamond High and, ultimately, Diamond loyalty
💼Strategic Partnerships: The brand looks for authenticity in partnerships to meet and exceed the expectations of David’s Bridal customers
Find the full article and podcast here: https://ow.ly/Hh4A50T8Uwc
CPG loyalty programs are a powerful tool for brands to connect with consumers and gain valuable insights.
Learn more from Capillary Technologies's blog post: CPG Loyalty Programs: Create the Right Engagement for Your Brand, written by Alexis Kvamme
Find the full blog post here: https://ow.ly/n49u50T8TgS
Mark Johnson, CEO of Loyalty360, spoke with Jonathan Silver, CEO of Engage People about “paying with points” technology, the uChoose Rewards® program managed with partner Fiserv, and making the offer-redemption experience seamless for customers.
Find the full conversation in our August edition of Loyalty Management Magazine: https://ow.ly/NNaf50T7HtR
What we're Hearing / What we're Seeing for the Week of August 23rd, 2024. Significant Focus on & within the community of Loyalty360. We would love your feedback!
Last chance to register for tomorrow's webinar with Wunderkind!
Join Mark Johnson of Loyalty360 and Tim Glomb of Wunderkind as they explore the key findings from Loyalty360's latest research report, "Enhancing Booking Experiences with Customer Identity Resolution.
Register here: https://ow.ly/lBYp50T6H3K
🚀 Dive into the future of customer loyalty with Mark Johnson of Loyalty360 and Tim Glomb of Wunderkind as they break down key insights from Loyalty360’s latest report, "Enhancing Booking Experiences with Customer Identity Resolution." 🌟
Register for Tuesday's webinar here: https://ow.ly/Ruw150T50EU
"Develop co-marketing campaigns that enable partners to leverage your brand’s resources, assets, and expertise while also tailoring messaging and content to their specific audience segments."
Check out Ansira's blog post about how to enable partners for success to learn more: https://ow.ly/U0T650T4hVP
Check out our latest edition of Loyalty Management Magazine!
This edition highlights the awards winners from the 2024 Loyalty Expo. Also, hear from Giant Food , Tim Hortons, Stop & Shop and others!
Read the magazine here: https://ow.ly/YtyV50T4ftb
📈🚀 Unlock the secrets to success with Wunderkind's 2024 Consumer Insights Report!
Check out the report here: https://ow.ly/g0jG50T3fIu
Bruster's Real Ice Cream is an American chain of ice cream stores with more than 200 independently-owned locations in 22 states and Guyana. In this Q&A with Jennifer Brinker, VP of Marketing at Bruster’s, we’ll explore:
🍦Customer Engagement: To celebrate its 35th anniversary, the brand launched a month-long campaign featuring ice cream favorites and special promotions
🍨KPIs Prioritized: How Bruster’s measured the success of its campaign when it was completed
💲Double Points Weekend: How targeted opportunities to earn more points increase frequency of Bruster’s rewards program members
🛒Voice of Customer: The role VOC plays in the brand’s overall customer loyalty efforts
🎉Emotional Loyalty: Creating opportunities to celebrate customers in social media
🏆Employee Recognition: Positive feedback for employees is presented on live leaderboards in the store
Find the full interview here: https://ow.ly/K8PG50T3ew4
"Incorporating an identity resolution solution is only one part of a performance marketing strategy, but a vitally important one."
Check out Wunderkind's blog post to learn more about identity resolution and travel marketing: https://ow.ly/qgOU50T2ilS
Join Noodles & Company’s Katie Brookes, Manager of Loyalty and CRM, in partnership with Mastercard and Loyalty360, for a webinar on leveraging loyalty data to create and expand personalized customer experiences.
Watch the promo video here: https://www.youtube.com/watch?v=LXqlPB_PGoo
Register for the webinar here: https://us02web.zoom.us/webinar/register/WN_ZYqlccGPRiuNG7J13xy8NQ #/registration
Welcome! You are invited to join a webinar: Getting Personal with Noodles & Company: A Deep Dive into Their Data-Driven Approach to Loyalty Engagement. After registering, you will receive a confirmation email about joining the webinar. Join Noodles & Company’s Katie Brookes, Manager of Loyalty and CRM, in partnership with Mastercard and Loyalty360, for an insightful webinar on leveraging loyalty data to create and expand personalized customer experiences. Marketers understand that having the right data is crucial for crafting a ...
"Black Friday is a fantastic awareness and acquisition opportunity for your loyalty program."
Read Talon.One's blog post on Target's Black Friday Promotion tactics & takeaways to learn more: https://ow.ly/sXF450T1t4h
There is still time to register for Thursday's webinar with Mastercard!
Join Noodles & Company’s Katie Brookes, Manager of Loyalty and CRM, in partnership with Mastercard and Loyalty360, for an insightful webinar on leveraging loyalty data to create and expand personalized customer experiences.
Register here: https://ow.ly/VC8n50T1rSZ
In a recent survey conducted by Loyalty360, marketers in the travel, hospitality, and ticketing industries shared valuable insights into their understanding of the tools, technologies, and benefits that could help brands better identify their customers across devices and channels.
Join Loyalty360’s Mark Johnson and Wunderkind’s Tim Glomb as they delve into the findings from the newly published research report, "Enhancing Booking Experiences with Customer Identity Resolution.”
Register here for the webinar on August 27th at 1pm ET: https://ow.ly/SL1i50SZvMl
Join Noodles & Company’s Katie Brookes, Manager of Loyalty and CRM, in partnership with Mastercard and Loyalty360, for an insightful webinar on leveraging loyalty data to create and expand personalized customer experiences.
Watch the full promo video here to learn more: https://ow.ly/4l0V50SYFJ1
Getting Personal with Noodles & Company | Loyalty360 Webinar Preview Ft. Noodles & Company Getting Personal with Noodles & Company: A Deep Dive into Their Data-Driven Approach to Loyalty EngagementAug 22, 2024 02:00 PM Join Noodles & Company’s Kati...
"Third-party cookies provide neither the insights marketers need to move the needle, nor the personalization consumers expect and deserve from the brands they do business with online."
Learn more about why third party cookies are problematic from Wunderkind's blog post: https://ow.ly/rnkw50SYEF3
"Integrating loyalty programs with social media platforms can enhance visibility and engagement."
Read Capillary Technologies' blog about strategies to engage next generation shoppers to learn more: https://ow.ly/aBYo50SXQsH
"By incorporating game-like elements into loyalty programs, such as challenges, rewards, and leaderboards, brands can create engaging and fun experiences."
Read Capillary Technologies' blog about strategies to engage next generation shoppers to learn more: https://ow.ly/qy4M50SXOov
Loyalty360's latest survey reveals key insights from marketers in travel, hospitality, and ticketing sectors on tools and technologies for better customer identification across channels.
Join Loyalty360’s Mark Johnson and Wunderkind’s Tim Glomb as they explore these findings during a webinar on Tuesday, August 27th at 1pm ET: https://ow.ly/xZtU50SX0hj
"Brand loyalty, as opposed to customer loyalty, is more about the overall perception customers have of a brand and is sometimes referred to as emotional loyalty."
Check out Ansira's guide to building brand loyalty to learn more: https://ow.ly/ZOoz50SX1Cx
🔍📈 Unlock the secrets to enhancing your marketing performance with a deep dive into the value of identity!
Discover insights and strategies to boost your brand’s success in this report from Wunderkind.
Download the report here: https://ow.ly/mcP050SWY30
📊 Unlock the Power of Data for Your Loyalty Strategy! 📊
Marketers know that data is key to a successful loyalty strategy, but turning that data into actionable insights can be a challenge. Join Noodles & Company in partnership with Mastercard in our upcoming webinar as she shares her expertise on leveraging data to boost brand reach, accelerate growth, and drive profitability.
👉 Register Now and elevate your loyalty strategy! https://ow.ly/PhQc50SW6qJ
📖 Ready to Dive Deep?
Stay ahead in the evolving digital landscape with Wunderkind's new ebook, The Power of Performance Marketing. Get the latest insights and actionable strategies to thrive in 2024.
👉 Download Now and transform your marketing strategy!: https://ow.ly/3aOm50SW5UK
Our Story and Mission
A trusted source for cutting-edge research, best practices and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them.
Join Loyalty360 today to get access to exclusive content, interviews, articles and events and learn more about customer experience, loyalty strategies and other business development solutions. https://loyalty360.org/join
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