iPower Lab
Learn Today. Master Tomorrow. Online Learning for Business Professionals. Ivan Surjanovic, CEO of iPower Strategy, holds a PhD in Internet marketing.
iPower Lab is a division of iPower Strategy created as an answer to the increased interest for online training and education in the e-marketing and technology field. iPower Strategy has been in the Internet marketing consulting business since the year 2000. We have completed more than one hundred Internet marketing projects including projects for HSBC, Sandman Hotels, Mount Seymour, Life Scan, Wi
19/09/2016
Top Eight Careers of the Future in Canada http://globalnews.ca/news/2944692/the-top-eight-careers-of-the-future-in-canada/
The top eight careers of the future in Canada Today's students should line up their education with the job market demands of tomorrow.
Blue Ocean Strategy http://whereispuck.com/2016/06/03/blue-ocean-strategy/
Blue Ocean Strategy | Where is the Puck Going? Blue ocean strategy is a new strategic approach created by Chan Kim and Renée Mauborgne based on simultaneous pursuit of differentiation and low cost to create a "blue ocean" , i.e. uncontested market space.
Social Meida ROI Calculator https://www.dragonsearch.com/digital-marketing-resources/tools/social-networking-media-roi-calculator/
Social Networking Media ROI Calculator | DragonSearch Social Networking Media ROI Calculator Tip of the hat to the Blog ROI piece in Groundswell, by Charlene Li and Josh Bernoff – Our Social Media ROI Calculator has been extended and modified for all Social Media activities. Since we created this ROI calculator, we’ve also written several other article…
12/03/2016
Infographic: How much does social media cost? How much does it benefit to your business? http://www.prdaily.com/Main/Articles/8347.aspx
Infographic: How much does social media cost? More than $200,000, it seems for a comprehensive campaign. Do the benefits outweigh the cost?
What is strategy? http://whereispuck.com/2016/02/06/what-is-strategy/
22/01/2016
Surprising and Delighting Customers Boosts Brand Perception - eMarketer Marketers may find it difficult to surprise and delight consumers—but research among internet users in Canada suggests there are several promotions almost equally beloved by brand loyalists.
09/01/2016
Social Media Demographics: http://sproutsocial.com/insights/new-social-media-demographics/
Social Media Demographics for Marketers | Sprout Social Use this list of all the important social media demographics to make data-backed decisions when it comes to your social media marketing.
09/01/2016
Seven building blocks of social media: http://itdepends4.blogspot.ca/2011/04/understanding-social-media-ecology.html
It Depends - Ian McCarthy's Blog: Understanding the Social Media Ecology: A Honeycomb Framework
23/12/2015
Periodic Table of Social Media Marketing! http://whereispuck.com/2015/12/23/the-periodic-table-of-social-media-content-marketing/
Social Media Content Periodic Table | Where is the Puck Going? Here is the nice inventory of different of social media content formats, content types, social media platforms, sharing triggers and metrics as developed by Chris Lake and EConsultancy:
Word of mouth is the primary factor behind 20 percent to 50 percent of all purchasing decisions (“Contagious”, Jonah Berger)
People share more than 16,000 words per day (source: “Contagious” by Jonah Berger)
13/10/2015
Go viral by following the STEPPS principle by Jonah Berger! http://whereispuck.com/2015/10/13/contagious/
Contagious! | Where is the Puck Going? Why things catch on? How can your campaign go viral? Follow the STEPPS principle put together by Jonah Berger to create your own word of mouth campaign: -
07/10/2015
101 Digital Marketing Tips http://whereispuck.com/2014/12/25/101-digital-marketing-tips-for-2015/
101 Digital Marketing Tips | Where is the Puck Going? FREE slide show presentation: 101 Digital Marketing Tips for 2015 from Ivan & iPowerLab!
02/09/2015
Learn Today. Master Tomorrow! Online Marketing Management course by New York Institute of Technology and iPower Lab
http://www.nyit.edu/canada/online_marketing_management/
About the Online Marketing Manager Program | NYIT-Vancouver | NYIT New York Institute of Technology (NYIT) offers 90 degree programs, including undergraduate, graduate, and professional degrees, in more than 50 fields of study, including architecture and design; arts and sciences; education; engineering and computing sciences; health professions; management; and os…
04/07/2015
NYIT and iPower Lab partner to deliver education for online marketing managers. http://www.nyit.edu/canada/announcements/
NYIT-Vancouver | NYIT iPower Lab and New York Institute of Technology-Vancouver have signed an agreement to deliver professional education in Online Marketing Management. This unique course, suitable for both experienced and beginning marketers, will give learners a big-picture understanding of online marketing strategy,…
04/06/2015
TOP 100 MOST
VALUABLE GLOBAL BRANDS 2015! http://www.millwardbrown.com/mb-global/brand-strategy/brand-equity/brandz/top-global-brands/2015
2015 BrandZ Top 100 Global Brands Millward Brown & WPP release the 10th annual BrandZ Top 100 Most Valuable Global Brands 2015 Ranking & Report. The report offers insight on brand value and performance globally across 14 categories.
24/04/2015
4 Trends in US Online Advertising Spending
http://www.marketingcharts.com/online/4-trends-in-us-online-advertising-spending-53895/?utm_campaign=newsletter&utm_source=mc&utm_medium=thumbnail
4 Trends in US Online Advertising Spending The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) have released their latest internet advertising revenue report [pdf] covering Q4 and full-year 2014. The results remain generally consistent with the past couple of years, with overall growth in the double-digits, driven...
20/04/2015
A Self-Made Billionaire Uses This Easy Trick for Decisions A twist to the classic pro-con list
20/04/2015
Email Etiquette: Do Consumers Like Humor and Informality? http://www.marketingprofs.com/charts/2015/27490/email-etiquette-do-consumers-like-humor-and-informality via
Email Etiquette: Do Consumers Like Humor and Informality? Email Marketing - Do consumers like humor in marketing emails? Do they prefer formal or informal language? Is it acceptable to include the occasional LOL and BTW?
13/04/2015
Empowerment Marketing vs. Inadequacy Marketing | Where is the Puck Going? Check out this excellent and inspiring video and article by Jonah Sachs on "Winning the Story Wars" and on Inadequacy Marketing vs. Empowerment Marketing. Here is a quick recap of Sach's ideas in his own words:
People received more than 3,500 commercial messages a day (in US). Source: Consumer-research group Yankelovich.
13/04/2015
Digital Marketing: What is a 21st century brand? | MarketingSherpa Blog What makes a brand in the 21st century? In this quick discussion based on research and personal beliefs that can change the way you think about branding in the
Brands are so much bigger than business, logos, names and locations. Brands go deeper, beneath the visible surface and exist in the mind. Brands are essentially perceptions and emotions. They are feelings and associations that come from interacting with a product or service (Steven Jones, Brand like a Rockstar)
01/04/2015
Get a better job, or start your own online business! Learn digital marketing online. Now available on a monthly basis (starting at $24). http://www.ipowerlab.com/online-marketing-course/
Online Marketing Course | Online marketing training, iPower Lab, Vancouver Learn Online Marketing in Ten Days! Take a course in Online Marketing and get new skills in SEO, PPC, Social Media, E-Mail Marketing, Web Analytics and more!
23/02/2015
Seth's Blog: Mass production and mass media We invented televisions so marketers would have a way to run TV ads. We have magazines so marketers can run magazine ads. Make no mistake: mass media exists because it permits mass marketers to do their job. Mass production, the...
31/12/2014
How to Really C.O.N.N.E.C.T. With Your Customers through Social Media: https://www.linkedin.com/pulse/social-media-marketing-how-really-connect-your-ivan-surjanovic-phd
Social Media Marketing: How to really C.O.N.N.E.C.T. with your customers Written by Dr. Ivan Surjanovic and Cyri Jones, adapted from BizTech101 column in Business in Vancouver.According to recent research by the Pew Internet Project's research, some 73% of online adults (18+ years of age) now use a social networking site of some kind (71% use Facebook, 22% LinkedIn, 21%…
25/12/2014
FREE Mini Course in Social Media Marketing by iPowerLab: http://www.ipowerlab.com/mini-course-in-social-media/
Free Mini Course in Social Media | Digital marketing training, iPower Lab, Vancouver Free Mini Course in Social Media Marketing