LOU Swim

Thank you so much for the support on our recent launch of LOU Intimates! The feedback has been so positive. 🥹 It’s very encouraging for me, as I start to think about the next design and I have lots of ideas. Release dates will be unknown as I throw myself deep into the research and development phase again to make sure you get the perfect quality and fit.

As always, any questions, I’m always here to help especially in regards to sizing. Also if you have any feedback (positive or constructive) it is always welcomed!! ❤️✨

Your girl, Lou xx

WE ARE LIVE 🌹🖤

A close up on the details 👀 This gorgeous lace pattern is so luxurious, but we don’t want you to break the bank! We will be making these everyday bras and panties at a lower price than our swimwear so you can enjoy them every day of the year 😍✨

2 days until the launch of LOU Intimates!!! Our very first bra and panties line 🖤✨ So many of you have already shown so much excitement and it overwhelms me in the best way 🥹.

The idea to do bras one day started as a little seed in my mind 3 years ago when I launched LOU Swim and realised how much the community needed this.

Flash forward to January 2022, this idea started to grow as more and more women started asking will I be doing bras one day. That’s when I started to really throw myself deep into researching bra sizing and bra fit.

It was a year ago (mid-2023) when I finally found someone who had the skills and expertise to do the small sizes we needed, and we received our first samples.

Another whole year of testing the samples on my dear friends (some who started off as LOU Swim customers and became my friends), and a few tweaks here and there and we finally arrived to the final design! I’m so thankful for all the people who volunteered to try on the samples, without you we would not have got here with a bra I am so in love with! I can’t wait for you all to finally stop hating bras!! Just like swimwear, we can finally love them. 💖

Noir in Bloom ~ launching this week!! 🌹

Coming is the following sizes: 26D, 26DD, 26E, 28C, 28D, 28DD, 30B, 30C, 30D

Any questions about size, check out our size guide at https://louswim.com/pages/bra-sizing. If you still have questions, please email us at [email protected] ❤️

Maya wears 30C in our new Riri plunge bra

Ready for 22nd August 🥀

Elle wears 30D, Maya wears 30C

The detail in the back 😍 Super excited for the launch of LOU Intimates 22 August!!

Launching in less than a week 🌹 22 August

If you’re still confused about bra sizing, check out our size guide on louswim.com/pages/bra-sizing 🖤

Our burgundy is such a popular colour for a reason 😍

Still obsessing over these photos taken in Spain!! 😍💖

Did you know our Royal Blue Tori is also FINALLY restocked? This one took a while, so we thank you for the patience 🥹💙

Slate blue is back in sizes XXS - XL! 🩵

So excited for our next Europe photoshoot later this year!! 😍 I will be working from Spain starting next month and I’m so excited to be living the dream I’ve always wanted eek!! 🥹

Your favourite Fio in hot pink is back in limited stock!! 💗💓💞💖💘💝

This burgundy Mia is just oo-la-la!! Such a gorgeous colour 😍🍷

Also slate blue is finally back!!! 🩵 Plus 10+ more styles and colours 😍 In the Mia, Tori and Fio

Intermission - MASSIVE LOU SWIM RESTOCK

A little break from LOU Intimates content, we have a biggest restock of all time:
- FIO: hot pink, black (bottoms only), white
- MIA: red, black, slate blue
- TORI: blue, burgundy, lavender, royal blue

Coming 22 August ~

We will be launching our size guide on our website very soon and some more videos to show you how to find your bra size!

wears size 30C here. 🖤

🌹 Coming 22 August 🌹

Some of the most common sizes for women with small b***s are actually 26D, 26DD, 26E, 28C, 28D, 28DD, 30B, 30C, 30D - yet these sizes can be extremely hard to find. Not 34AA, 32A etc.

For my petite girlies, I know how difficult it is to find swimwear in XXS and that’s why LOU Swim offers XXS! So for bras, it only makes sense that we deliver the same for our small chested girlies!!

Petite sizes exist, they’re just super hard to find. Not anymore, LOU Intimates is coming to the rescue! 🙌✨

wears size 30D here and S panties. 🖤

Coming 22 August ~ 🌹🖤 NOIR IN BLOOM 🖤🌹

We will be releasing our new RIRI lace bras and matching panties on a pre-order based on 22 August. Orders are estimated to be shipped out the following week. ✨ Elle wears size 30D here.

For everyone messaging us asking why they can’t find the bras on our website yet?? Thank you for the excitement, 🥹 but we haven’t launched LOU Intimates just yet! ✨ We will be releasing the new RIRI black lace bra this month (August). The exact date will be announced tomorrow!

Sizing: Elle wears 30D and Maya wears 30C here

How breathtakingly gorgeous is in our RIRI lace plunge bra? 🕊️🖤

Maya wears size 30C

🌹🖤 Noir in Bloom 🖤🌹
LAUNCHING SOON

We’re thrilled to unveil our first ever collection of LOU Intimates, Noir in Bloom—a celebration of elegance and sophistication designed specifically for those with smaller chests. This line features our new RIRI black lace bra set, crafted with meticulous attention to detail and a touch of luxury.

The Noir in Bloom collection is all about embracing the beauty in every curve. Our black lace set combines delicate floral patterns with intricate detailing, creating a look that is both sensual and timeless. The lightweight fabric and thoughtful design ensure a flawless fit that enhances your natural shape while offering the support you need.

At the heart of this collection is our commitment to celebrating and catering to small chests. We believe that every person deserves lingerie that makes them feel confident, empowered, and beautifully themselves. Noir in Bloom is designed to make you feel like the best version of yourself—radiant, graceful, and undeniably stunning.

We can’t wait for you to experience the elegance and allure of this special line. 💖

wears size 30D here 🖤

‼️ We are so low in stock and the remaining sizes need to leave so we can make room for our more popular sizes (and new Intimates) as we restock very soon!! Use code 𝗙𝗟𝗔𝗦𝗛𝟮𝟬 to get 20% off your order.

If you know LOU, we don’t do sales often at all, so jump on this 3 day offer before it ends.

🌹✨ Introducing Noir in Bloom ✨🌹

We’re thrilled to unveil our latest collection, Noir in Bloom—a celebration of elegance and sophistication designed specifically for those with smaller chests. This line features our new RIRI black lace bra set, crafted with meticulous attention to detail and a touch of luxury.

The Noir in Bloom collection is all about embracing the beauty in every curve. Our black lace set combines delicate floral patterns with intricate detailing, creating a look that is both sensual and timeless. The lightweight fabric and thoughtful design ensure a flawless fit that enhances your natural shape while offering the support you need.

At the heart of this collection is our commitment to celebrating and catering to diverse body types. We believe that every person deserves lingerie that makes them feel confident, empowered, and beautifully themselves. Noir in Bloom is designed to make you feel like the best version of yourself—radiant, graceful, and undeniably stunning.

We can’t wait for you to experience the elegance and allure of this special line. 💖

To celebrate our new LOU Intimates line and hitting 20k followers we are doing another giveaway! 💖

𝗚𝗜𝗩𝗘𝗔𝗪𝗔𝗬
We will be giving away a free bra set to 3 lucky winners.

To enter:
1. Follow .swim on Instagram
2. Tag 3 friends in the comments (bonus entries if you tag additional friends)
3. Like and save this post
4. Share this post on your story and tag us (profile must be public)

🌎Contest is open internationally and ends at 12am AWST, 20 August 2024.

🏆Winners will be announced on our story on 21st July.

‼️Please beware of scams from impersonation accounts. This is the ONLY account we will be contacting you on.

❌ Per Instagram guidelines, this giveaway is by no means sponsored, administered, or associated with Instagram inc. By participating, entrants acknowledge that they are 18+ years of age, agree to Instagram terms of use, and release Instagram of all responsibility.

For those who are on our email list, hope you checked your emails for the news sent out today!!! 😉 Exclusive reveal for our VIP IBTC members 🥰✨

Hot pink is the perfect colour for summer ~ 🌺

We have exciting news coming soon! Watch out for our announcement and another giveaway soon ~

NEW HAS ARRIVED! ✨

Limited release. Get your size now before it sells out!!

Obsessed with this Lavender Haze colour 🪻💜✨ 22 July