Mehreen Noorani

KARACHI: Available at ENSEMBLE Karachi C-32 E Street Block 4 Clifton
DUBAI : By appointment.

Mehreen Noorani Ameerzeb is a Dubai based fashion designer whose label has sold internationally at locations including Hong Kong, New York, London and Los Angeles. The MEHREEN NOORANI label has received international acclaim in various international media and press. Mehreen Noorani is also an executive member of The Pakistan Fashion Council, based in Karachi. She is a Karachi native and a Karachi

Grammar School alumnus and has lived in Hong Kong, New York and Dubai. She graduated from New York’s prestigious Fashion Institute of Technology (FIT), where she majored in Fashion Design. Prior to launching her label, Mehreen worked at illustrious design houses in Manhattan where she streamlined her draping techniques and aesthetic sensibilities. These included a design apprenticeship with DVF—during the defining period when Diane Von Furstenberg relaunched her signature wrap dress, and at Showroom Seven International—that represented labels Red or Dead, Ghost and Erickson Beamon, the Hollywood jewelers. Mehreen also worked as Assistant Designer for French Connection’s Spring/Summer 1999 Collection, as well as working on developing the womenswear line at Mondo di Marco. She returned to Karachi to begin work on her MEHREEN NOORANI label, focusing on innovative, yet elegant takes on classics for a select clientele. Soon after, she unveiled her collection at Karavan Karachi at Manora. Following this debut, she was invited to showcase in Delhi at Bridal Asia alongside prominent designers including Ritu Kumar, Rizwan Beyg and Faiza Samee. Although her collection sold out and featured on the front pages of The Hindustan Times and The Delhi Times, and she was given widespred press coverage by South Asian magazines, Mehreen chose to maintain a low profile, focusing on trunk shows in New York, Los Angeles, Chicago, Riyadh, Dubai and Hong Kong. Relocating to the Middle East over the last decade, Mehreen strengthened her international merchandising skills with a Buying Coordinator position at Harvey Nichols in Riyadh. Whilst in Saudi Arabia, she held a fashion show at the American Ambassador’s residence in the Diplomatic Quarter. She currently resided in Dubai, where she holds 3 trunk shows a year. Mehreen has also been one of the privileged few to be spotlighted by FIT’s Alumni magazine, a yearly publication that features successful graduates in the field of fashion. Despite remaining lowkey about her international experience and exposure, it is obvious that Mehreen has fantastic training under her belt, and a truly global work experience that few of her contemporaries can claim to possess. The talented designer is now setting her sights on formally launching the MEHREEN NOORANI label in her hometown, Karachi, with a stunning RTW collection that includes luxurious materials and accents. These include lace, chamois silk, satin, pearls, jet beading, crystals and fine embroidery. The MEHREEN NOORANI RTW Collection is, in her words, “a feminine concoction of convenient RTW for the upcoming social season, moving effortlessly from daytime soirées into evening galas.”

Mehreen’s work has been featured in CNN Style Asia and CNBC Pakistan as well as Masala, Tribune India, Outlook India and others. A sampling:
http://www.masala.com/24705-mahreen-ameerzeb-dubai-fashion
http://www.tribuneindia.com/2001/20010916/spectrum/main2.htm
http://m.outlookindia.com/story.aspx?sid=4&aid=213474

24/05/2024

Stuck in a bit of a design slump, with so much happening all around the world and in my world, I was scrolling through my Instagram stories and saw the incredible rocking her Keffiyeh dress in Cannes. What a fantastic fashion statement 🍉👏🏻♥️ Bravo. And then I recalled the Summer of 2020 and scrolled down my own Instagram feed and found this Keffiyeh print tunic 🍉♥️🍉 I designed in 2020, in the middle of Covid, when business was slow and I was doing home deliveries of Instagram orders to boost sales. So much has changed since then. At the time it was just a cool print. Being a Dubai based designer it was an ode to the Middle East and the Palestinian Keffiyeh. And now this seems more relevant than ever before! 🍉This design sold out that summer and since then then I’ve done other versions in other colours. But now this piece and that collection hold a special place in my heart❤️. It’s ended up becoming fashion for a cause🍉🍉♥️♥️.