Orange Moss Creative

🎉Site launch 2.0 for ! 🎉 Our client Jess Ekstrom was ready to give her site a refresh (and who wouldn’t be with these gorg new brand photos?!)
The site refresh also brings new clarity to her digital marketing by way of her refreshed website copy (shoutout to marketing 👑 ).
Check out her updated site design at jessekstrom.com, and also browse through the waves she’s making in the diverse community of women public speakers, female published authors, and course creators. If you can’t tell, we love to cheer her on 😁

Loving this deep and vibrant color palette for a current branding and website project. What ✨vibes✨ are you pulling from these colors?

It was so much fun creating this super cute book launch page for Jess Ekstrom! She needed a page to announce her new book coming out soon, and showcase the ability to join her launch team.

DIGITAL MARKETING WINS DELIVERED WITH THIS PAGE:

✨A header with a super-clear CTA and book visual to prompt her target audience to join her launch team

✨A big, bold header describing what the book is about and a CTA to pre-order the book

✨ Visual branding that becomes an extension of her book design AND her personal brand

✨ Clear instructions on how to join the launch team, and what’s included when you do

✨ Visuals of the interior of the book – giving potential buyers even more of a reason to pre-order

✨ Big bold testimonials with images and names that emphasize Jess’ credibility and further solidify why her audience should buy her book.

✨ An exit-intent pop-up for anyone who may not have had the chance to fully read about joining her launch team.

Doing work late at night? Schedule emails to go out the next morning.

We all do it - catch up on work in the evenings or on weekends. Get the itch to write a few emails while you have something on your mind. But maybe think twice about sending emails to coworkers or clients during off hours. There are a couple of reasons to do this:

✋🏽BOUNDARIES
You may be doing work over the weekend, but be careful not to let down a boundary pertaining to clients or coworkers contacting you during “off” hours. People receiving your email during your non-business hours will think that’s an open invitation to contact you whenever they want. Solution? Write the email, but schedule it to go out first thing Monday morning.

😓 INCREASED STRESS
Have you ever received an email late at night, or on the weekend that was work related and felt that familiar pang of stress? Does anyone really like to see emails coming through at those times? 🤔 Out of respect for your contact’s sanity (ha!), think about if that message really needs to be seen over the weekend or during off-hours, or if you could help out their mental health by having it land in their inbox during normal working hours.

💡What do you think? Are you a proud late-night-and-weekend-emailer or a staunch guardian of your boundaries?

OMC is 5! 🎉
From design school, to corporate marketing career, to non-profit, to freelance, to full-time official LLC – the journey is just beginning :)

It’s always interesting to hear the journey that business owners are on to get them to the point of becoming an entrepreneur. In fact, in the whole design process, one of my favorite stages is the Discovery stage, where I get to hear your origins stories. As a business owner, it reignites the passion I have for my own business.

So, cheers 🥂 to all of you entrepreneurs, business owners, freelancers, employees, design students – wherever you are on the trajectory of your career – don’t forget to ✨celebrate✨ your milestones along the way!

Today is Women’s Equality Day, and as a woman who owns a business, it’s a very important day to recognize! It wasn’t that long ago that I would not have been able to call myself a business owner because women were considered less than their male counterparts (and we still have some work to do in that department 😉). Join me in celebrating this day, and acknowledging some of my friends and clients who are fellow women business owners!

From the National Women’s History Alliance:
“At the behest of Rep. Bella Abzug (D-NY), in 1971 and passed in 1973, the U.S. Congress designated August 26 as “Women’s Equality Day.” The date was selected to commemorate the 1920 certification of the 19th Amendment to the Constitution, granting women the right to vote. This was the culmination of a massive, peaceful civil rights movement by women that had its formal beginnings in 1848 at the world’s first women’s rights convention, in Seneca Falls, New York. The observance of Women’s Equality Day not only commemorates the passage of the 19th Amendment, but also calls attention to women’s continuing efforts toward full equality.”

✨ Website Launch ! ✨
Website launches are so exciting - the custom website design process is typically a 6-8 week process, from content gathering/development, UX work, design, staging and final build. So when launch day comes around - it’s such a big day!

Abundance Ministries wanted a comforting, welcoming, safe web space for their visitors to enter into. The combo of soft, warm purples and browns, swooping curves, and welcoming handwriting font achieved this beautifully!

Check out another beautiful website redesign launched this year for ! They had a brand developed but needed a redesign for how it was implemented on their website.

The icing on the cake – they are making sure their website is maintained, updated monthly, monitored for security, performance, and traffic analytics, as well as monthly free design updates by being one of our priority website care package clients.

Checkout the full site design at www.kellyvoelker.com

Wishing everyone a restful Thanksgiving that is full of hope and gratitude. A special thanksgiving shout-out to all of our clients who have made this year rewarding, fun and for sure a year to be thankful for!

Very important question here: how do you like your Thanksgiving turkey cooked – Deep Fried, Oven Roasted, or Smoked? Or are you more of a ham person? I personally prefer ham, but who are we kidding … we’re really here for the sides.

Big congratulations to my client Alder Financial Group as we launch their brand-spankin’-new website! They had an extremely outdated website that needed a new look to compliment their new branding (also designed by OMC), and also an easy system for them to share their financial expertise through their insights blog. Along with the new site design, I set up a blog template system for them so all they have to do is copy and paste their content, add a feature image, and voila! Their post is formatted, looking pretty, and automatically added to their blog page, corresponding topic page, and the homepage featured blog post. Check out their website to see the full design. www.alderfinancial.com

This month, Orange Moss Creative turned 4! 🎉

2020/2021 has been a crazy time for business owners because of big changes worldwide with COVID. It put pressure on business owners to learn how to operate differently. It resulted in job losses for many. It resulted in job creation for others. And many entrepreneurs were born, as problems arose that they realized they could solve.

Here are a few takeaways from the last year, and hopefully they inspire you as business owners, creatives, and everyone in between.

🌟 The amount of new business owners that have emerged has been truly inspiring. While being busy designing logos and websites for your dreams product / service / side-hustle, hearing your origin story has become one of the favorite parts of my job!

🐢 Slow and steady wins the race. OMC’s growth over the last 4 years has been slow but steady, and I wouldn’t have it any other way. To all you creative business owners out there, know that growth doesn’t have to equal burnout. You don’t have to do all the things, all at one time, to feel like you’re keeping up with other creators around you. Go at your own pace, and be cognizant of what your clients needs are and how you can meet those needs where you are, or where you’re comfortable going. Growth comes in stages.

✌🏼Find what brings you peace. Your clients need the best version of you, so find out how to be that. For me, it’s been figuring out what brings me peace. For me, that looks like finding time to read. Finding time to exercise. Being present with family when I’m off the clock. Intentionality about keeping in touch with friends. Turning off the podcasts and turning up my favorite music for deep work.

Here’s to the last four, and many more! 🥂

Excited to participate in this chat about 🌟Strong Brand Assets in Entrepreneurship🌟 organized and hosted by the talented of
I’ll be chatting with her on Monday about the importance of a logo

I had the pleasure of being a guest on Lilacs on York Creative Studios podcast episode about Design. We talked all things graphic design, as well as how we design our lives!

Alison & Stan are joined by Lauren… Alison’s friend from grad school. Together, they reflect on the aesthetic of our lives, how to adapt when the things you design don’t go to plan and learning to relate to framily in our planning.

DESIGN: A Conversation with Lauren Alison & Stan are joined by Lauren… Alison’s friend from grad school. Together, they reflect on the aesthetic of our lives, how to adapt when the things you ...

I had the pleasure of participating in a creative entrepreneur interview series about thinking through the first steps of starting a business with Shoutout Colorado.

https://shoutoutcolorado.com/meet-lauren-hanley-owner-orange-moss-creative/

Meet Lauren Hanley | Owner, Orange Moss Creative We had the good fortune of connecting with Lauren Hanley and we've shared our conversation below. Hi Lauren, what was your thought process behind starting your own business? I originally started my own business for two reasons. The first reason was freedom to work hours that may be unconventiona

Hey, that’s a good looking trailer, Black Crown Barbeque 😁🔥