Nice&Bella El Paso Tx

Our Story

Over eight decades ago, our founder Don Mateo Litchi migrated from Greece to Mexico where he was able to use raw materials to make hand-crafted and internationally-inspired jewelry for women and men’s everyday wear.

Today, that small jewelry shop he set up has grown into an international design center that manufactures and ships high quality, artisan jewelry across three continents, and supplies more than 30 distribution centers throughout the United States, Latin America and Europe.

Expanding upon his father’s legacy, Salvador Litchi, decides to create Nice & Bella in 1996 with the purpose of supporting entrepreneurs with big dreams and determination, to transform their lifestyle.