SpeakerFocus.com

Gm🌞

Believe you can, and so it shall be. 📈

We can recover from all things through the healing process and blessing of time.⏳️

Note to self: Stay ready. Patience is my focus. 🙏🏽

-KTR Sunday Conversation🎤

When your speaker business is struggling, it can feel like your back is up against the wall. But in order to stay in the game, you must figure out how to grow your business by any means necessary.

First and foremost, it's important to assess why your business isn't growing. Is there a lack of demand for your services? Are you not marketing yourself effectively? Are you pricing yourself out of the market? Once you identify the root cause of the problem, you can start taking steps to address it.

One way to grow your business is to expand your offerings. If you primarily speak on one topic, consider developing expertise in other areas that are related or complementary. This will allow you to appeal to a wider range of clients and increase your chances of securing more gigs.

Networking is also crucial for growing a speaker business. Attend industry events and conferences, and make an effort to connect with potential clients and other speakers who may be able to refer business to you. Consider joining professional organizations or online groups where you can network with others in your field.

Marketing is another key component of growing a speaker business. Make sure your website and social media profiles are up-to-date and engaging, and consider investing in advertising or hiring a marketing consultant if needed. You should also have a clear value proposition that sets you apart from other speakers in your niche.

Finally, don't be afraid to hustle – sometimes success requires going above and beyond what's expected. Reach out directly to potential clients or event planners, offer free talks or workshops as a way of building relationships with new audiences, and consider creating content such as blogs or videos that showcase your expertise.

When it comes down to it, growing a speaker business requires perseverance, creativity, and a willingness to do whatever it takes.

But by staying focused on your goals and pushing through obstacles with determination, you can come out swinging – no matter how tough the competition may be. -KTR

Your Lifestyle Formula: Achieving Your Life and Career Goals

Are you living the life you truly desire? Do you have clear goals for your career and personal life? If not, it's time to create a lifestyle formula that will help you achieve your dreams.

Defining Your Goals:

The first step in creating your lifestyle formula is to define your goals. What kind of life do you want to live? What are your career aspirations? Write down your goals and be specific. For example, if you want to travel to exotic places, specify which destinations you want to visit.

Creating a Plan:

Once you have defined your goals, it's time to create a plan. Determine what steps you need to take in order to achieve each goal. Break down larger goals into smaller achievable steps. For example, if one of your goals is to start a business, break down the steps needed such as doing market research, creating a business plan, and securing funding.

Income Requirements:

In order to achieve your dreams, it's important to determine how much income you need. Calculate the costs associated with achieving each goal and determine how much money you need on a monthly or yearly basis. This information will help guide your career choices and financial planning.

Taking Action:

Creating a lifestyle formula is only the beginning; taking action is what makes it happen. Start by prioritizing one or two of the most important goals on your list and focus on achieving them first. Take consistent action towards these goals every day and track your progress.

Conclusion:

By creating a lifestyle formula that defines your goals, creates a plan of action, determines income requirements, and takes consistent action towards achieving those goals, you can live the life of your dreams.

Don't wait any longer - start creating your own lifestyle formula today!

Celebrating Meeting Planner Appreciation Day: Recognizing the Importance of the Event Planner.

Today is Meeting Planner Appreciation Day, a day to recognize and show gratitude for all the hard work and dedication that goes into planning successful events. As someone who has attended many events over the years, I know firsthand how much meeting planners contribute to creating experiences that enhance attendees' personal and professional learning.

Meeting planners are responsible for every aspect of an event, from finding the perfect venue to coordinating speakers and activities. They work tirelessly behind the scenes to ensure everything runs smoothly and seamlessly, often working long hours leading up to an event.

But it's not just about logistics - meeting planners also play a crucial role in crafting an experience that resonates with attendees.

They understand what makes a great event and work to create opportunities for networking, learning, and growth. From thought-provoking keynote speeches to interactive workshops, meeting planners curate content that inspires attendees and helps them achieve their goals.

As someone who has been hired as a professional speaker at events planned by dedicated meeting strategist, I am grateful for their efforts in making each event memorable. I appreciate their attention to detail, creativity, and ability to bring people together in meaningful ways.

So on this Meeting Planner Appreciation Day, let's take a moment to recognize all the hard work that goes into planning successful events. Let's acknowledge the importance of meeting planners in enhancing our personal and professional growth through well-crafted experiences.

To all the meeting planners out there - thank you for your dedication, passion, and unwavering commitment to creating exceptional events!

-KTR

FAILURE IS MY BEST FRIEND

As an entrepreneur, I've come to realize that failure is my constant companion. It's always by my side, watching over me and teaching me lessons that no other person or experience can impart. Failure has never let me down like so-called friends or business associates who make promises they cannot keep.

Failure has taught me the most consistent lessons in my journey as an entrepreneur. Every time I fall short, every time things don't go as planned, it's a lesson in disguise. The lesson may not be obvious at first, but with reflection and analysis, it becomes clear what went wrong and how to avoid making the same mistake again in the future.

I consider myself a failure at the highest level because of all the mistakes I've made along the way. But those failures are also the reason why I'm able to succeed at the highest level today. Each failure has added another layer of wisdom and experience that I can draw upon when faced with new challenges.

One of the things that I appreciate most about failure is its unwavering commitment to teach me what others won't take the time to show me. Failure is always there to illuminate my path with wisdom and insights that I didn't have before. It's not always easy to accept these lessons, but they're essential for growth and progress.

The lessons learned from failure aren't here to impress you or make you feel good about yourself. They're here to challenge you and help you handle adversity better than before. Failure isn't something to be feared; it's something to embrace as your guiding light towards success.

In conclusion, failure is my best friend as an entrepreneur because it teaches me valuable lessons consistently while never giving up on me or letting me down like some people do.

With each mistake comes an opportunity for growth and learning that can propel us forward towards success if we embrace it fully. So be not afraid of failing; instead, welcome it with open arms as your greatest teacher in life!

KTR SUNDAY CONVERSATION

The Entrepreneurial Stare: A Hunger for Success

There's a look in the eyes of successful entrepreneurs that can only be described as fierce determination. I call it the "entrepreneurial stare" - a hunger for success that drives them to work harder, push further, and never settle for less.

When I look in the mirror and see that same look in my own eyes, it reminds me of the Hunger Games - a fight for survival where only the strongest and most determined will come out on top. I'm a m'fing hunter and It's time to eat.

Entrepreneurship is not for the faint of heart. It takes grit, resilience, and an unwavering belief in oneself to overcome obstacles and achieve success. But those who possess the entrepreneurial stare know that failure is an option you will experience quite often.

So how do you cultivate this hunger for success? Here are some tips:

Set Big Goals:
Successful entrepreneurs don't settle for mediocrity - they set big goals and work tirelessly to achieve them. Identify what you want to accomplish and create a roadmap for how you'll get there.

Take Action:
Big goals mean nothing without action behind them. Successful entrepreneurs don't wait around for opportunities to come their way - they create their own by taking consistent action towards their goals every day.

Embrace Failure:
Failure is inevitable on the path to success, but it's also an opportunity to learn, grow, and come back stronger than ever before. Don't let fear of failure hold you back from pursuing your dreams. Free falling is ok. Not getting off your ass after you get knocked down is not.

Surround Yourself with Supportive People:
Success doesn't happen in a vacuum - surround yourself with people who believe in you, support your vision, and challenge you to be your best self. "Yes People" are dream killers. Find some accountability partners... and fast!

In conclusion, cultivating the "entrepreneurial stare" means having a hunger for success that drives you forward towards achieving your biggest goals. By setting big goals, taking action, embracing failure as an opportunity to learn and grow, surrounding yourself with supportive people, and believing in yourself - you too can develop this fierce determination within yourself and spare no expense to do so.

It's time to eat when you feel the pain of hunger in your belly. Go after your dreams with everything you've got and do something to upgrade your position!

No Matter What, Never Give Up! Our brotherhood is a living example about the lesson of persistency. I would not be the same entrepreneur without Michael Towers (Middle) and Auston Troyer (Far right). We win with togetherness and create profitable strategic partnerships.

Our latest Speaker Focus Exclusive Showcase in Washington DC was a stellar event in every way. We did that as a team. Big vision requires you to show up big every time! Gentlemen believe in fellowship, comradery and loyalty.

Life is full of challenges and obstacles that can make it easy to feel discouraged and want to give up. But the most successful people know that persistence is key to achieving their goals.

No matter what, just keep going. No matter what, keep dreaming about your goals. No matter what, keep tapping into resources that will keep you empowered. No matter what, never give up on your plan of action. No matter what, just keep believing in yourself.

Persistence means continuing to take action towards your goals even when things get tough. It means staying committed to your vision and not letting setbacks or failures derail you from achieving success. No matter what challenges come your way, remember these tips for staying persistent:

Stay Focused on Your Why:
When the going gets tough, it's easy to lose sight of why you started pursuing a goal in the first place. Keep reminding yourself of the bigger picture and the reasons why achieving this goal matters so much to you.

Tap into Your Resources:
You don't have to go at it alone - there are always resources available to help you stay motivated and on track towards your goals. Surround yourself with supportive people who believe in you and seek out mentors or coaches who can offer guidance and accountability.

Keep Learning and Growing:
The most successful people are lifelong learners who embrace new challenges as opportunities for growth. Take every setback as a chance to learn something new and improve your skills.

Believe in Yourself:
Finally, no matter what happens along the way - never stop believing in yourself and your ability to achieve greatness. Remember that every successful person has faced setbacks and failures but they kept going because they believed in themselves.

In conclusion, no matter what life throws at us - we have the power to choose persistence over giving up. By staying focused on our why, tapping into our resources, learning from setbacks, and believing in ourselves - we can achieve anything we set our minds to.

So "no matter" what challenges come your way - remember: never give up! -KTR

Building Authority with Your Brand: Staying at the Top of Your Industry

In today's competitive business world, building authority with your brand is essential to staying at the top of your industry. It’s not enough to simply offer a quality product or service; you need to create a strong brand that stands out from the competition and establishes you as an expert in your field. In this article, we’ll discuss how you can build authority with your brand and differentiate yourself from competitors.

Laying the Foundation for Success

Building authority with your brand starts by laying a solid foundation that includes defining your target audience, creating a clear mission statement, and developing a consistent visual identity. By understanding who your ideal customer is and what they want, you can tailor your messaging and marketing efforts to meet their needs.

Offering Market Differentiation

One of the keys to building authority with your brand is offering market differentiation. This means identifying what sets you apart from competitors and highlighting those differences in all aspects of your branding. Whether it's through unique features of your product or service or a different approach to customer service, finding ways to stand out can help establish you as an industry leader.

Creating Clear Separation from Competitors

Another important aspect of building authority with your brand is creating clear separation from competitors. This means demonstrating how you are different and better than others in your industry. This can be achieved through showcasing social proof such as testimonials or awards, providing educational content like blog posts or webinars, or offering exceptional customer service that goes above and beyond expectations.

Staying on Top of Your Game

Finally, building authority with your brand requires ongoing effort to stay on top of trends and changes within your industry. This means continually learning about new technologies or processes that can improve the quality of your product or service, monitoring competitor activity, and adapting quickly to changes in the market.

In conclusion, building authority with your brand takes time and effort but it’s worth it for establishing yourself as an expert in your field. By laying a solid foundation for success, offering market differentiation, creating clear separation from competitors, and staying on top of trends within the industry - you can set yourself apart as a leader in your field.

When "Rock Bottom" Meets "I'm Sick & Tired":

Pay attention to this advice because some of you are experiencing a moment in your life when it simply can't get any worse. Your rock bottom is right NOW but how tired are you of all the bullsh*t is the real question?

Want to achieve better results with your personal and professional leadership goals?

We've all been there - that moment when we hit rock bottom and realize that something needs to change. Whether it's falling short of our personal or professional goals, experiencing burnout, or feeling stuck in a rut, hitting rock bottom can be a catalyst for transformation.

But simply recognizing the need for change isn't enough. It takes action and commitment to achieve better results in your personal and professional leadership goals. Here are some steps you can take to start your journey towards success:

Take Ownership of Your Situation:
The first step is to take ownership of your situation. Acknowledge where you are and why you're not happy with your current results. Take responsibility for your actions (or lack thereof) that got you here.

Set Clear Goals:
Next, set clear goals for what you want to achieve. Be specific about what success looks like and how you'll measure progress along the way. Write down your goals and keep them visible as a reminder of what you're working towards.

Create an Action Plan:
Once you have clear goals, create an action plan for how you'll achieve them. Break down each goal into smaller, actionable steps that will move you closer to success. Identify any obstacles that may get in the way and come up with strategies for overcoming them.

Seek Support:
Achieving better results doesn't have to be a solo journey. Seek support from friends, family members, mentors or coaches who can provide guidance, encouragement, and accountability along the way.

Embrace Failure as Part of the Process:
Finally, embrace failure as part of the process. Recognize that setbacks will happen but they don't define your worth or potential for success. Learn from failures and use them as opportunities to grow stronger and more resilient.

In conclusion, hitting rock bottom can be a powerful wake-up call that leads to transformational change in our personal and professional lives. By taking ownership of our situation, setting clear goals, creating an action plan, seeking support, and embracing failure as part of the process - we can achieve better results in our leadership goals than we ever thought possible. -KTR

The Power of Deep Focus and Making Tough Choices
by: Kevin T. Robertson

In today's world, distractions are everywhere. It's easy to get sidetracked by social media, email notifications, and other non-priorities. But if you want to achieve your goals, you need to learn how to work with deep focus like never before.

Deep focus means blocking out all distractions and going dark until you emerge from the hole you're in. It takes drive and determination to make your goals the focal point of your existence. And while it may not be easy, it is worth it.

The more distractions you allow into your life, the longer it will take you to accomplish your mission. You need to be willing to let go of things that no longer serve your purpose or help you move forward.

But here's the thing: Not everyone will support your new found focus. Some people may not like that you're unavailable for things you used to do. People with no deep focus and no goals will distract you from focusing on your goals. Let that sink in for a moment!

That's why it's important to make tough choices and prioritize what matters most. Cry babies wear diapers looking for help because they can't take care of themselves. As a grown-up, you have a choice. You can choose to stay distracted or choose to focus on what truly matters.

In the end, deep focus is about seeing the light of new beginnings and making progress towards your goals. It's about taking control of your life and solving problems on your own terms. So if you feel that the risk is worth the reward, then WTF are you waiting for? Focus or fold - make a choice and start taking action today.

Why Meeting Planners are Key to Your Success as a Professional Speaker

As a professional speaker, you know that your success depends on more than just delivering a great speech. It also depends on building strong relationships with meeting planners.

Meeting planners are the gatekeepers of the speaking industry. They control the budget and make the final decision on who gets hired to speak at an event. That's why it's essential to build strategic partnerships with them and provide extreme value.

One way to do this is by going above and beyond in your communication and collaboration. Listen to their needs and tailor your speeches accordingly. Be flexible and accommodating when it comes to scheduling and logistics. And always deliver what you promise, whether it's in terms of content or performance.

Another way to stand out is by offering additional value beyond just your speech. This could include pre-event promotion, post-event follow-up, or even customized resources for attendees. By providing these extra services, you'll show meeting planners that you're invested in their success as well as your own.

But perhaps most importantly, remember that building relationships takes time and effort. Take the time to get to know meeting planners on a personal level, whether through networking events or one-on-one meetings. Show genuine interest in their work and goals, and be willing to go the extra mile to help them achieve success.

In the end, managing these business relationships will pay off in repeat bookings and a growing speaker brand. So always keep meeting planners happy, and watch your speaking empire thrive.

-KTR

The Real Reason Why People Want to See You Fail
by: Kevin T. Robertson

Have you ever felt like the odds are against you? That no matter how hard you try, people seem to be rooting for your failure even when you're full of joy, peace and happiness?

It's a common feeling, and it's not just in your head. In fact, studies show that 99% of people want to see you lose because of their lack of confidence in their own goals.

The truth is, most people lack the drive and determination to pursue their dreams. They don't have the same hunger for success that you do. And when they see someone who does, it makes them uncomfortable. It reminds them of what they're missing out on.

So instead of supporting you and cheering you on, they secretly hope that you fail. They want you to stay exactly where they are because it confirms their belief that success is only for a lucky few.

But here's the thing: You can't let other people's lack of confidence bring you down. Don't give them power over your dreams and aspirations. Keep pushing forward, even when things get tough.

Remember that skepticism is a natural response to new ideas and concepts. But just because someone doubts your abilities or questions your vision doesn't mean they're right. Believe in yourself and trust in your abilities.

In the end, success is not about proving others wrong or winning their approval. It's about fulfilling your own potential and reaching your goals. So keep striving for greatness, even when others try to hold you back.

Keep kicking ass, never relinquish control over your life-goals and stop giving so much power to others that don't give a sh*t about your progress.

KTR Sunday Conversation.

The Ingredients for Success as a Celebrity Speaker
by: Kevin T. Robertson

Becoming a celebrity speaker can be an exciting and rewarding career path for those who have something important to say. However, it takes more than just fame or charisma to make it in this world. In this article, we'll discuss the key ingredients that are necessary to become a successful celebrity speaker.

1. Authenticity

The most successful celebrity speakers are authentic and genuine in their presentations. They don't try to be someone they're not or pretend to know things they don't. Instead, they share their personal experiences, stories and insights in a way that resonates with their audience.

2. Expertise

Expertise is another essential ingredient for success as a celebrity speaker. Whether you're speaking about business, technology, entertainment or any other topic, you need to be knowledgeable and well-informed about your subject matter. This requires extensive research, preparation and practice before stepping onto the stage.

3. Passion

Passion is what drives many celebrity speakers to succeed. It's the fuel that motivates them to continue working hard despite setbacks and challenges along the way. When you're passionate about your message, people will feel it in your delivery and become inspired by your story.

4. Charisma

Charisma is often associated with successful celebrities speakers because it helps them connect with their audience on a deeper level. A charismatic speaker has the ability to captivate audiences with their words and body language which can make all the difference between an average presentation and an unforgettable one.

5. Adaptability

Successful celebrity speakers must be adaptable to different types of audiences and situations. They should be able to modify their delivery style based on whether they are speaking at a large conference or an intimate gathering of executives.

In conclusion, becoming a successful celebrity speaker requires a combination of authenticity, expertise, passion, charisma and adaptability. If you possess these qualities along with dedication and perseverance then you too can achieve greatness in this field!

-KTR

The willingness to risk it all by: Kevin T. Robertson

Pushing your "professional speaking goals" to the limit can often feel like insanity, but don’t let that be an obstacle to achieving success. Public speaking is a valuable skill and once you get the hang of it, nothing should stand in your way.

Going above and beyond the normal expectations for public speaking will help you stand out from the crowd and give you an edge in this competitive world. To increase your chances at success, try to develop a different type of thinking when preparing for speeches or presentations.

Start by writing down some of your key points ahead of time and brainstorming creative ways to present them. Think outside the box when strategizing how you will deliver information and make sure to practice your delivery multiple times until it feels natural.

It’s also important to research the audience before making any major decisions about what to include in your speech. Knowing who you are talking to can help inform decisions on whether certain language or topics are appropriate or not, as well as how much time should be spent on each section of the presentation.

In addition, use facts and figures where possible during speeches and presentations to add credibility to what you are saying. This could be statistics from recent surveys or data from reliable sources such as government reports or research journals.

Including visuals in speeches also helps convey information quickly and effectively, so consider adding relevant images, videos, or diagrams if something needs extra clarification for the audience.

Finally, focus on enhancing the semantic richness of what you say by including vivid descriptions, metaphors, and stories into speeches whenever possible.

These techniques will help engage listeners with emotionally charged words that evoke deeper meaning within listeners beyond just plain facts or figures. Using humor is another great way to lighten up serious topics while connecting with an audience too!

By pushing yourself above and beyond what seems normal for public speaking while developing a unique way of thinking through every step of the process, there’s no limit as to what you can achieve together between you and your audience!

-KTR

Setting up an effective cold email outreach campaign for a speaker business requires successful planning and ex*****on. Here are some key steps to take in order to increase the likelihood of your emails reaching their intended recipients and not getting caught in spam filters:

1. Use a reputable email service provider (ESP): An ESP is a service that provides businesses with the ability to send out emails in bulk. They also typically provide additional features such as automated follow-ups, analytics, and deliverability testing. Using an ESP ensures that all your emails go out reliably and without any technical issues. Furthermore, many ESPs are certified by major internet service providers (ISPs) like Google which helps ensure that your emails aren’t flagged as spam or blocked from being delivered.

2. Follow CAN-SPAM laws: CAN-SPAM stands for "Controlling the Assault of Non-Solicited Po*******hy and Marketing Act of 2003". This law sets forth guidelines on how businesses should format and manage their email campaigns in order to avoid being marked as spam. It includes things like providing valid contact information, clearly labeling messages as advertisements, giving recipients an easy way to opt-out of future emails, etc.. If businesses fail to abide by these regulations, they risk having all future messages sent to their recipient's spam folders or even facing criminal charges.

3. Personalize your content: Writing personalized messages can help encourage recipients to open your emails instead of automatically deleting them or sending them straight to the spam folder. Doing this can be time consuming but it pays off in terms of higher open rates when done correctly. Try including the recipient's name, details related to their past activities/interests, etc.. Doing so will make each message more relevant and engaging which will make them more likely to be opened by the recipient rather than ending up in their junk folder.

4. Add value: Adding value through content is another great way to increase open rates with cold email outreach campaigns for speakers. By adding useful content such as whitepapers, customized reports, industry insights or other valuable resources you can better engage with potential clients while also increasing brand awareness and trustworthiness at the same time.

5. Avoid common spam triggers: Finally, do your best to avoid using words or phrases that may trigger spam filters like “free” or “guaranteed” or purchase now” etc.. Additionally try avoiding exclamation points too often or using too many images/links within emails as well since these things can also lead to being flagged as spammy content by ISPs/ESPs alike.

Following these steps will help ensure high open rates with successful cold email outreach campaigns for speakers businesses while also helping keep messages out of anyone’s junk mail folder at the same time!

Wishing you all the best in your professional speaking endeavors.
-KTR