Has To Be China

China Travel Experts. Home of the Creators’ Pod for China.

Has To Be China has a wealth of experience across the travel spectrum. We are a leading expert in PR, events and marketing for Chinese tourism clients. As the tourism brand of Make it China, Has To Be China has many clients from across China, from tourism boards to unique cultural and scenic attractions. We actively develop brand new tourism products in China with our partners, using our market expertise, experience and enthusiasm for the power of travel to create world-class cultural and tourism opportunities.

Has To Be China’s Creators’ Pod for China exists to marry together our access and expertise with the amazing range of travel content creators out there who want to use their skills to explore and promote China. We know the value content creators bring, and we want to enable collaborations and partnerships between Chinese destinations and creators to flourish in a long-term, sustainable and mutually beneficial way.

As China experts, we know how to work with Chinese partners, and we want to use this advantage to help to diversify and grow their global marketing strategies by working with creators. In doing this we provide opportunities to creators for amazing trips and projects that help to grow awareness of more and more of amazing China. Getting the right information to the right audiences is crucial to this goal, and together we achieve this.

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