Betula Creative

It’s been a minute since I posted here—at this time, other than new promotional product and apparel clients, my design and marketing client load is full (and I’m focusing most of my time on SewTites).

However, I wanted to share this logo and website I did for my sister, who after 12+ years as an oil and gas engineer, made her lifelong dream come true by purchasing a quilt shop earlier this year.

I helped her bring a refreshed, modern look to the store’s logo using the sewing needle we also use for SewTites and a hand script that alludes to embroidery.

Additionally, the store didn’t have a functional e-commerce website (nor a computerized POS 😳), so Jonas and I helped her create and implement that. (Which, BTW, is quite the challenge to do across borders!)

For Canadians looking for quilting and sewing notions and fabrics, check out www.outofhandquilting.com or visit them at their store in Calgary.

Another logo update for an organization near and dear to my heart, as their services have had a profound impact on my son’s life (and our whole family’s) – Blue Skies Pediatric Therapy Services.

Blue Skies’ owner, Aimee, came to me last year for a logo update and a website.

Since opening her doors in 2005, she had used a piece of clip art as her logo (second image), like many small business owners do.

As a result of using it over so much time, she did have a brand, of sorts, already established that she wanted to keep.

I updated it to include a “B”-shaped cloud, evolved the layout into an icon, and added the Blue Skies name in a friendly, child-like font. ☀️

If you have a child who struggles more than other kids and who others label as “bad” (or you as a bad parent who needs to “get control”), but your instinct tells you otherwise, give them a call.

I promise it’s worth it.

Visit their website at https://blueskiesped.org/ for more information.

Earlier this year, Kelli Maxwell and Tony Gaffke came to me with the challenge of updating their real estate logo.

The goal: create a more professional presence, while not veering too far away from the brand they had worked to establish (second photo).

The result:
• Hand-drawn “Tony G” based heavily on Tony’s own signature
• “Key” icon created with the silhouettes of Tony and Joy (his wife and business partner)
• Updated, more sophisticated color palette in line with Century 21’s recent rebrand

Thanks to Tony, Joy, and Kelli for being awesome to work with!

Ember Marketing Group Tony Gaffke- Century 21 Hometown Brokers, Inc.

New customers of Echo Networks will soon be receiving this thank you package in the mail.

“This is the only thing that should suck in your office” — not your phone system, only your new vacuum! 😂🙌🏻

The included cards will promote the company’s additional services, as well as a couple of new programs they’re rolling out.

Who said professional services have to have zero personality when it comes to branding and marketing?!