Adventive

In a FOMO driven culture, people are splurging to attend event experiences- but the lofty "funflation" price tags are leading to a deep sense of regret. Read more from The Hustle, as they explore how experiences are turning into experiangst.

The experience economy is booming. So is regret Buyer beware: Experiangst is real

Before you tear down that 20 foot skeleton, let's take one last glance at some of the creepy campaigns that went bump in the night this quarter.

Spooktacular Halloween Marketing Campaigns Of 2024 These are the most hauntingly-great Halloween marketing campaigns to come out of 2024. Dive in to explore them!

Check out this roundup of nostalgia inspired, spooky, Halloween commercials that have twerking zombies, ghouls, and dancing skeletons stealing the show.

Nostalgia Drives Halloween as Brands Revive Classic Ads Brands like Geico, Mars, Snyder’s of Hanover mine their own vaults and draw from pop culture for 2024 Halloween ads.

AI photos are beginning to dominate social feeds as we evaluate what's genuine and what's fabricated. As technology advances, viewers are beckoning for authenticity, and some of the most homegrown, handmade campaigns are performing the most spectacularly. Read more on how brands are setting themselves apart with by celebrating human creativity and artistry.

The other AI: Authentic Ideas At Cannes 2024, everyone was talking about AI. But when it came to the awards, human creativity and craft still took top billing. Get insights on AI and creativity, straight from our VP of Global Creative.

Step aside, google. Social media has become the new "it girl" when it comes to searching for brands, products, and information. Read what SproutSocial has to say about "getting the 411" from social platforms, instead of web search engines.

Social media is the new search engine. Are you ready? Learn why more users are turning to social media search for real-time updates, trending news and community engagement.

Imagine fully immersing yourself in your favorite show, and experiencing them as a participant. Do you want to play (risk free) in the Squid Games? Experience the Upside Down? Enjoy high tea in your favorite regency decor from Bridgerton? See how Netflix is creating in-person, highly immersive experiences to breathe life into your favorite binge watch.

Consumers love IRL events and streaming. Enter Netflix House The streamer is setting up shop in malls in a move that could brand-build while boosting foot traffic.

It's Olympic season and it's not just athletes that are ready to impress. Explore which 2024 Summer Olympics ad campaigns won the gold medal for originality.

2024 Paris Olympics Campaigns You Need To See 2024 Paris Olympics campaigns have been blowing up socials with disruptive messages. Which brands have been especially successful?

Marketers are taking a swift departure from serious advertising, and are instead infusing creative campaigns with a touch of absurdity to lighten the mood. See how a little weirdness makes a big difference in audience perception. Read More:

Marketers: Weird Is Back, Embrace the Absurd Why (and how) marketers are embracing the absurd and weird in 2024 to foster genuine connections with modern audiences.

Etsy is putting humanity back into their advertising with intentionally human-centric campaigns that highlight the artisans within the platform. Read more on how Etsy is "keeping commerce human" again.

Etsy seeks to return to its roots with human-centric campaign The company is seeking to change perceptions and distance itself from mass-produced items, which have flooded the site in recent years.

Go Big, or Go Home! See how Max execs ensured that their season 2, "House of the Dragon," advertising (literally) reached new heights, and roared through the competition.

How Max put a dragon atop the Empire State Building Marketing boss Pia Barlow shared how the warring factions of ‘House of the Dragon’ got promoted across NYC.

You may have mastered your social media voice, but are you actively listening? Put your ear to the ground and learn how to integrate social listening into your social strategy. Read More:

Social Listening: The Best Way To Understand Your Audience Social pros use social listening to proactively monitor social media channels for mentions of their brand, competitors, product, and more.

Let's take a look at The Good,The Bad, and The Ugly across this year's Pride ad campaigns. Who completely missed the mark? Which brand campaigns are honoring the LGBTQIA+ community during Pride month and throughout the year? Read More: https://tinyurl.com/4vbpvkbs

Fun fact: Gen Z is the largest and fastest group searching for brands and inspiration on Pinterest. Are they finding your brand? Explore brand strategy and get inside the mind of your Gen Z audience with this guide to marketing on Pinterest.

It’s a Gen Z world. Here’s how brands can thrive in it. Gen Z can feel like an always-moving target. But our latest research should help. Get our top insights about Gen Z shopping habits and interests, all backed by Pinterest research. Plus, see actionable strategies to reach them on Pinterest.

The rise of AI has led to taking shortcuts and AI summaries certainly allow us to skip sifting through tedious reviews and pages. But these "shortcuts" are fallible, and taking them as a canon of knowledge can lead to some...interesting...problems. Read More:

Glue in Pizza? Eat Rocks? Google's AI Search Is Mocked for Bizarre Answers Google's AI suggests health tips from parody websites, and cooking ideas that came from trolls on Reddit.

Representation matters. Read how Pinterest focuses on inclusion to ensure that viewers see ideas and stories that speak to their own identity and lifestyles. Read More:

A marketer’s guide to inclusive content Inspiration begins with inclusion. See recommendations for more inclusive content, from creative strategy to inclusive language.