Capture Social Group

Instagram started as a photo platform... 📸

And although it’s introduced reels and videos, it’s still a photo platform…

Which is why it’s important to post quality photos!

👎🏻Bad lighting
👎🏽Blurry
👎🏾Completely disconnected from the rest of your content

These are all things that will keep people scrolling right past your content instead of stopping to engage ✋🏽

For the best tips on posting photos that cause people to slow their scroll be sure to swipe through the graphic above ⬆️

Let us know your thoughts in the comments 🦋

Are you struggling to drive traffic from Instagram? 

If so, you may need to take a look at your content strategy… 

One of the biggest mistakes we see is people make is mistakenly thinking their core content is marketing content.

If you're spending hours and hours making valuable content for your audience and it’s not working this is probably why 🚩

Your core content is what builds value and positions you as an expert with your audience, your marketing content is what gets them to take the next step with you.

If you are looking for help with your content strategy, check out our Instagram Strategy Course.... we teach you how to design your core content and marketing content in module 2 (link in bio 🦋)

Questions? Drop them below ⬇️

You’ve invested so much time, energy and creativity to your Instagram only to attempt to sign in and discover you’ve been locked out and your account has been hacked 😫


Hundreds or maybe even thousands of hours making content, building relationships and building your following here on Instagram… gone. P**F.


Before panicking, know there are several options to get your account back ❗️


Scroll through the graphic above for a few options and then head to our newest blog: How to Recover a Hacked Instagram Account for even more clever ways to get your account back if it’s been hacked (link in bio 🦋)


Be sure to save this post and bookmark the blog so you know exactly what to do should a hacker ever find you 👀



Let’s be honest… it’s weird 🤷🏻‍♀️

Instagram isn’t only the new business card… it’s the new calling card 😏 , resume and search engine.

It’s where people go to check out the people, businesses and brands they want to do business with… and do “the business” with 🙃

We want to hear your thoughts on this…Do you agree?

Facts.

A successful social media strategy understands how consumers like to consume content on each different platform. 

What works on one platform - even if the content topic itself is good - may not work on another if the format isn’t ideal for that platform.

Knowing how users like to consume content on each platform will help you to create content that’s engaging and converts to likes, follows, and website clicks.

What's your favorite platform to use? Drop your answer below !

Did you know 👇🏼

When you pay for reach, your account gets switched into the paid content algorithm and you lose tons of organic reach 👎🏾

If you learn how to make content that gets tons of organic reach you don’t have to pay… 

AND

…you don’t have to worry about resuscitating your page after you stop paying❗️

(we want you to MAKE money, not have to SPEND it all!)

So how do you increase your organic reach?

➡️ Focus on building a real engaged audience you can leverage for your business 

Instagram is a business, they want people using their platform because they make money by selling them ads. By keeping people on their platform longer they’ll reward you for it by showing your content to more people 📈

Engagement is the metric Instagram uses to determine if your content is good enough to keep people on their platform...

More engagement = more reach = more growth you can leverage for your business 🔥

If you want to know the exact steps to take toward higher engagement and more followers on Instagram check out the link in our bio 🦋 for our FREE download: 20 Steps to 10X Your Engagement

Want your followers to take action? — Tell them!

A call-to-action at the end of your text is one of the most important components of your caption ❗️

Whether you’re trying to boost engagement or get your followers to visit your website or landing page, understanding how to use CTA’s appropriately will help increase your conversions from Instagram 📈

Important Sidenote ⬇️

You don’t need to include a CTA in EVERY post, but try incorporating them in a few of your upcoming posts when you think it's appropriate 😉

The CTA’s in the graphic above are great for engagement!

For more tips on how to increase your engagement, check out our free 20 steps to 10 X your engagement guide- link in bio 🦋

There’s so much noise on the internet today 🔊

People want to know more about the doctor, CEO or coach they’re considering working with ….

And guess what?

Instagram is where they’re going to find out.

So, while it’s important to talk about your business, it’s also important to talk about YOU.

The more you can relate to your audience, the more they will like and trust you.

Research shows, It takes 24 touches, on average, for people to feel comfortable taking the next step in the customer journey.

This means people need to read, watch or consume your content 24 times before they decide to subscribe or buy ❗

Instagram is a great way to facilitate this.

Questions about building your brand on IG? Drop them below 👇🏾


                                     

If you struggle to come up with fresh story content ideas… Stop trying  to come up with fresh story content ideas! 

The cool thing about stories is - there’s really no wrong way to do them… (unless you just try to sell stuff 24/7  ...don’t do that lol) 

But most people tell us “ but I don’t know what to post!”🤯

 Stop overthinking it….

Whether you’re sharing your daily routine as a busy mom, showcasing your business or expertise,  or just sharing “behind The Scenes” of your life, stories are a great way to make your followers part of your journey. 

Stories also...... 

- make you relatable 
- build trust 
- helps boost your engagement 

Stories play a huge part in your overall engagement because engaging stories will help you spark conversations with your audience... which will help more of them actually see your posts in their feed. 

Over 500 million people watch stories per day… and some people only watch stories and don’t even look at their feed! So, if you’re not posting stories daily- you’re missing out on A TON of potential engagement. 📈

We know content ideas can be a struggle... so we’ve decided to help…

Click the link in our bio to learn more about or Memorial Day Sale where you can save 50% on our Ultimate Creators Vault that contains over 100+ content ideas, trainings and tutorials🇺🇸

The sale ends tonight at midnight !

And tell us - do you watch stories daily? Or prefer you feed ? Or both?! We want to know🦋

•

                   

Almost 15% of the entire planet is on IG 🤯

That means that Instagram is the new business card…

And in order to drive business, you need an audience.

So what’s the secret to growing an organic audience on Instagram?

The most important aspect is to START.

And then - stay CONSISTENT.

And while there is no one thing you can do to grow overnight, we’ve got a few sure fire tips to help you speed up the process 👇🏼

🎉 Provide infotainment
Create content that is entertaining, educative/informative or motivating. Best if you mix all three!

📩 Incorporate savable posts
When people find your content valuable, they’re more inclined to save it, which tells IG that you have good content and pushes it into the algorithm. 

👥 Engage
Make sure to start conversations through your post and page, and even on other pages with your ideal followers. 

#️⃣ Use optimized hashtags
Research optimized hashtags that your ICA would be searching for.

Questions? Let’s chat in the comments 🦋

                                           

If you’ve been on Instagram recently you’ve likely noticed there’s been a lot of new updates and features being released (and some even going away).

As more and more users continue to join Instagram, the platform is rolling out new updates and features for creators, influencers, business owners and everyone in between, with the intention of providing them an opportunity to express themselves better, in a way that’s easy and comfortable to do on the platform.

It can be tough to keep up with all the new updates, so we’re here to make sure you know what the latest and greatest is in the world of Instagram 😉

Scroll through the graphic above 👆🏼 to see the biggest feature releases of 2023 (so far) ...

To learn more about each feature including:

👉🏻 How to access it
👉🏻 How to strategically use it to build your brand and business
👉🏻 Our personal thoughts after using them

Be sure to check out our latest blog: The Latest Instagram Updates in 2023 (🔗link in bio).

If you’ve been using any of these features, we’d love to know what you think of them below ⬇️

                   

What good is an amazing piece of content if no one sees it ⁉️

You put so much time and thought into content creation… just for it flop and not go anywhere …

👎🏻 No one sees it
👎🏻 No one likes it
👎🏻 No one shares it

In order to get as many eyes on your content as possible, your content needs to be SHAREABLE.

Shareable content is like *free* advertising.  As soon as your content is shared to someone else’s audience, your reach is going to significantly increase.

The simple rule: the more shares you receive, the more your account can grow. 📈

The key to creating shareable content - and where most people go wrong –  is they don’t make their content shareable enough…

You only have a nanosecond to capture someone's attention and if it's not interesting enough to them – they won't look at it ✌🏻

Work SMARTER not harder 🤓

As an agency, one of the top frustrations we hear from people is:

“I’m struggling to come up with new content all the time…”😩

New graphic content…
New caption content…
New story content…
New reels content…
New LIVE content…

It can be exhausting to always come up with new content.

The truth is, you don’t always have to come up with new, fresh content ❗️

The secret to working smarter is using what you already have 😉

Your podcast can be transcribed and used for captions, graphics and emails…

Your blogs can be used for emails, captions and multiple graphics…

Previous posts you created can be used to create reels…

Instead of stressing, take a look at what you’ve already created and see how you can repurpose it into another piece of content - saving you time and creative energy!

Whats your fav content hack? Share below 🙂

                         

Raise your hand if you’ve ever felt frustrated with the response (or lack of) to your content 🙋🏻‍♀️

If you raised your hand - you are not alone.

We get it … sharing content when it feels like no one is listening to you sometimes makes you feel like calling it quits.

Engagement is the currency of Instagram 💰

➡️ No engagement = no growth ⬅️

The reality is, If you want to organically grow your page and leverage it for your business, you need to make better content that people WANT to engage with.

We know this takes a lot of time and investment to do…

👉🏻 Hours of scrolling through social media platforms researching trending graphics and videos ⏳

👉🏻 Sitting down to design and create content in line with your brand 👩🏼‍💻

👉🏻 Crossing your fingers and hoping all your hard work paid off 🤞🏾

That’s why we created the Ultimate Creators Vault...

Because as a business owner building your brand on social media, we know your time is valuable.

The content strategies in the Vault are designed to increase:

Likes
Comments
Shares
Saves
DM’s
And of course.. website clicks

Questions? Comment below 🦋

                                           

Savable content is one of the hottest engagement metrics on IG 🔥

When people save your content it tells IG that your post is high quality content that people want to see and refer back to, so it will push it to more people and boost you into the algorithm.

But what makes content savable?

Think about what type of content makes sense for your audience that would be helpful for them to see and come back later to reference…

Hint ⬇️

People save content that provides them value, teaches them something new, solves their problem, or makes them feel good. 

They are likely to save educational and informational posts for later so that they can process the info in their own time…

Swipe 👈🏻 for 6 effective ways to create savable content.

And if you need help with creating educational and informational content that your audience will tap the save button for, we’ve got your back…

Questions about savable content? Ask below ⬇️

                                   

Your bio is one of the most valuable parts of your profile💰

It’s the first thing people see when they visit your page 👀 It’s where they read about you and your brand.

If used correctly, your bio can build authority, setting you up as a go-to expert in your zone of genius🥇And help you attract your ideal audience

Feeling like you don’t know how to optimize your bio to tell your followers who you are and what you do?

Here are some tips to help ⬆️

Questions about optimizing your bio?

Let us know in comments below 🦋

                   

We’ve got a few below that may resonate 🤪

How to lose a follower in 10 days… 

Eat post pray....

The Titanic…

10 Things I Hate About The Algorithm…

Star Wars: The Strategy Strikes Back…

Catch Me If You Can…

Drop your below ⬇️

                   

💥BOOM💥 It happens that fast…

When it comes to reels, you only have a second to capture someone’s attention and make them slow their scroll to consume your content…

In order to help you maximize the potential of your reel video being seen and going viral, we’re sharing some helpful production tips below ⬇️

🪝Use a good hook. Using optimized titles is a great way to hook your Instagram audience in. A great way to come up with optimized titles is to think about the problems your ICA is struggling with, or what questions they need answered. 

🚫Don’t overproduce your videos. When you use highly produced video with long fancy intros, logos, URLS etc it can come across as salesy or contrived. Instagram user want authentic and real. That’s why the best type of video content we see going viral on Instagram is typically video that’s been recorded on a cell phone.

🤪Be yourself! If you don't like to dance, that's ok, you don’t have to. Showing up authentically is the best way to connect with and engage your audience, whatever that looks like.

👉🏽Get right to the point and tell them why they should stay until the end. Instagram users are inundated with tons of content in their feed, so if they don't know what your video is about, or why they should continue watching, they likely won't stay to the end.

❗️Most importantly - stop overthinking them. Just hit record and push “publish”.

How do you feel about recording videos for Instagram? Let us know below 👇🏼
 
                   

⚠️Spoiler alert

The Instagram algorithm doesn’t have to be a giant question mark.⠀

Even though the algorithm changes quite frequently, here is what we know for sure:⠀

Only 8-10% of your followers actually see your content in their feed❗️⠀

If you want to land on IG’s prime real estate - the top of hashtag threads and the Explore Page - here’s how to do it 👇🏼

1️⃣ Make good content⠀
2️⃣ Get better ENGAGEMENT 📊⠀

The more your existing followers engage with your content, the more your content will be shown to new eyes.

Engagement is a signal to IG that your content is valuable and can keep people on their platform longer 💭

What happens next? ⏭

More people see your post…

More people engage, save and share...

And you are on your way to the IG’s most coveted pages…

If you’re ready to learn how to create content that drives organic engagement and growth, check out the link in bio to download our free 20 steps to 10 X your engagement.

Link in bio🦋

Didn’t you know?! ⬇️

A good hook is one of the most important components of your post ❗️

With millions of people logging in to Instagram daily, a solid hook is what will get people to slow their scroll and keep their eyes on your content and caption longer…

( Remember, engagement is the currency of Instagram 💰)
The longer you can keep eyes and interest on your content, the more Instagram will reward you by showing your content to more people. 

This is why a good hook can work wonders 😉
When your hook is interesting, your audience will want to stop to read your caption, and eventually take the action you guide them to take.

( 💬Hint: have a good CTA at the end of your caption ready for them! ).

Ready to learn how to create a good hook? Swipe through our graphic above 👆🏽

Another pro tip: scroll through social media, news and entertainment platforms to read their headline hooks.
Buzzfeed, People Magazine, The Chive, and all the magazines on the rack at the checkout in your local grocery… these are all examples of outlets that reel people in with their hooks.

We’re curious 🤔 What’s a headline hook you’ve seen that you couldn’t resist slowing your scroll or clicking to read? Share with us below 👇🏼 

Branding is the island where your loyal followers inhabit, marketing is the boat that gets them there 🏝

If you aren’t intentionally focusing on creating your brand, you may be unintentionally creating a bad one

To create a strong brand AND attract your ideal audience, you need to identify a few key elements:

1️⃣ Define your brand’s purpose - Why does your company exist? Why do you get out of bed every morning? What is your purpose? How can you best serve your customers or clients? All of your decisions and communications should be centered around these values.

2️⃣ Identify your strengths - It’s important to understand what makes your biz uniquely better than your competitors. You can’t be the best at everything but your company should have a unique position or selling proposition that makes your business stand out against others in your industry.

3️⃣ Know your target audience - Knowing who your target audience is probably one of the most important aspects of your branding. When you understand your target audience, you can develop your core offerings to help them.

4️⃣ Create a brand story - It's been proven that humans connect to other humans through stories. You need to figure out your purpose and WHY and share that consistency in your messaging.

5️⃣ Find your voice - Your brand voice is the heart and soul of your communications. Tip: find your brands tone, emotion, and communication style and know how your target audience speaks.

6️⃣ Design your look - Figuring out your brands identity is an important part of branding and can help give your brand a competitive edge.

7️⃣ Be consistent - consistency is key 🔑 The more you share and uphold these elements of your brand- the more likely you will have a positive brand image.

Questions about branding? Drop below ⬇️

                        

Research shows it takes about 24 “touches’ with you and your brand before someone feels comfortable enough to take the next step in the customer journey and buy from you.

This means someone needs to read, watch, or consume your content 24 times, on average, before they trust you enough to buy. 🧠

And because Instagram is the new business card 💼 it’s important that you consistently show up and ➡️ Provide VALUE ⬅️ that establishes you as an expert in your field and keeps you at the forefront of your audience’s mind.

Every time you post, you should be providing your followers value in one of these 3 ways:⠀⠀
⠀
🤓Educate/Inform⠀⠀
🗣️Inspire/Motivate⠀
😏Entertain

You can do this without always having to come up with new content! You may feel like a broken record saying the same thing again and again, but remember, that’s what your audience needs❗️

In fact, it can be easy to create consistent content that provides value simply by repurposing content you already have. One piece of content can go a LONG way.

Those podcasts you’ve been recording can easily turn into blogs or LinkedIn articles…

✔️Those YouTube videos you’ve been recording can easily turn into blog posts or emails or Ig videos like REELS…

✔️And blogs can become carousels...

✔️And REELs can become Pinterest posts…

If you want to learn more about how to position yourself as an expert and continuously take your audience through the next steps on their customer journey, click the link in our bio to learn more about our proven Engage and Elevate method ™️ we teach in our Social Butterfly course.

Link in bio 🦋

.

 
 

Want your followers to take action? — Tell them!

A call-to-action at the end of your text is one of the most important components of your caption ❗️

Whether you’re trying to boost engagement or get your followers to visit your website or landing page, understanding how to use CTA’s appropriately will help increase your conversions from Instagram 📈

Important Sidenote ⬇️

You don’t need to include a CTA in EVERY post, but try incorporating them in a few of your upcoming posts when you think it's appropriate 😉

The CTA’s in the graphic above are great for engagement!

For more tips on how to increase your engagement, check out our free 20 steps to 10 X your engagement guide- link in bio 🦋

🎬When it comes to building your brand on social media, leaning into video content is a great way to maximize your reach, while sharing your message and mission.

With both Instagram and Tick offering short and long-form video options the question becomes:

⁉️ Where should I focus my energy ⁉️

The truth is, both apps have their advantages and disadvantages, so it all comes down to personal preferences…

We’ve outlined a few of the similarities and differences in the apps in the graphic above ⬆️

Other things to consider when choosing a platform to build your brand:

👉🏻 Audience demographics: It’s important to understand who your ideal audience is and decide which platform would be the best use of your time.

👉🏻 Creative preferences: Each platform leans toward a different style of video content. Consider whether you are someone who loves to get creative and make trendy videos like dance challenges and funny viral content or if you’re someone who prefers to be a little more serious and provide a more educational style of content.

👉🏻 Your social media goals: Do you want brand exposure ( the most eyeballs on your content) or are you going for direct response ( more website clicks). Understanding which platform can better support your goals is the key to a successful social media strategy. 

To learn more about which platform may be best for you, check out our latest blog: Instagram Reels vs TikTok: What you need to know to grow your brand (🦋link in bio).

We’re curious 🤔…

Which platform do you prefer creating content for? Which platform do you prefer consuming content from? Share below ⬇️