Masterpieces

, when machine made, there are shortcuts in the design, because it has to be efficient to manufacture in quantity. The materials involved have to be standardized and suitable for mass manufacturing and, ideally, not expensive. While, there are items that cannot be replicated by any machine — the things of beauty amidst utility. Those are such items that cannot be produced without a human- specific talent, power of imagination and love. For example, items of jewelry. A machine would not be able to add the touches that a craftsman does which add to the charm and character of the product. Moreover, once the ability of the craftsman is out of question, certain characteristics are unmatchable. First, a craftsman can adapt to any variations in materials and fully meet a client’s preferences. Second, a craftsman pays attention to every detail, quality control over every single step of the process — going from the careful selection of materials to designing and techniques of work. Most importantly, when handcrafted, the uniqueness of each item of jewelry comes out of the hands of a craftsman. The “uniqueness” factor carries in itself a story, a soul which the owner of such item feels in a personal way, as if establishes a very special relation with the item. This provides the sensation of having something very personal in your hands. No two handmade items of jewelry are identical. This means that every handmade item you purchase is one-of-a-kind. Remember this when deciding on what to choose: handmade or a machine made jewelry.