養樂多購物模式 Shopping Ethology

島。也由於地理型態與氣候不同，使這六座島上的人民生態呈現了不同的生活模式，人們購物方式也顯然差異甚遠。此部分表現出我們對台灣所觀察到的消費階層關係，由北至南不同的地理位置有著差別甚大的消費型態，因此在世界地圖的分佈上，將金礦山(精品專櫃)設定至頂端，其次是仙境島(大賣場)、小花園(熱門商圈)，而後是雨林島(菜市場與夜市)，最下層為災難島(颱風過後)與沙漠島(過氣商街)，呈現出誇張的消費階層差異。

　　島上的人們在購物時會不自覺的露出潛在的、共有的「動物行為」──我想要買更好、我想要快點買到、我想要更便宜、我想要更高檔…等等，因此不論是誰，一旦潛在行為顯露，就會變成特定的動物模樣──想吃更多免費試吃如同大嘴河馬、買一顆丸子只為免費清湯而以鼻子吸走很多湯水的大象…等等。

這一幕幕滑稽的景象將呈現於「養樂多購物世界」中。

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To meet the needs of everyday life, people have never stopped consuming and doing shopping, which is as usual as eating, clothing, housing, and transportation. For the important role it plays in life, we generalized a shopping pattern from all the shopping behavior, and call it “Shopping Ethology.” It refers to bring and develop the purpose of growing joyfully and self-actively, so that the diversified life can be achieved. When we are doing shopping, our animal instincts reveal; but they differ from our personalities, the environments we are in, the merchandise we are buying…, and so on.

“Shopping Ethology World” has six islands, and because of geographical differences, they have gradually become tropical “Cheap desert”, temperate “No rules market”, “Luxury garden” where flowers bloom all year around, “Gold Silver” full of mountains of mines, “Disaster” which is hit by strong typhoons all year, and “fairyland” where is like spring in four seasons. For this part, we observed the relationship and the class of consumption in Taiwan, which also differ from geographical positions. On our shopping world map, we put Gold Silver on the top, Fairyland, Luxury garden, No rules market as follows; and Disaster, Cheap desert at bottom. The islanders unconsciously reveal their potential and common animal instincts─I want to get it earlier, I want to buy something cheaper, better, fancier…, and so on. Whoever reveal their instincts would become the similar animal looks; for example, big mouth hippos that love free food tasting, elephants that buy one bolus just for its extra-free broth…, etc. These funny but cute images will be presented in “Shopping Ethology”.