Erin Ollila

So thrilled that Talk Copy to Me made it all the way to #8 on Goodpods Top SEO Podcasts chart for 2023!!

Best Seo Podcasts [2023] Top 23 Shows - Goodpods Discover the top 23 Seo podcasts in 2023. Listen, review and see what Seo podcasts your friends are listening to. | Listen on Goodpods

Do you have a co-host or maybe have you considered bringing on a co-host in the future? If so, this article is for you. (Okay, do neither apply? Just read it because it's interesting!)

Thank you so much to Rob Marsh, Diann Wingert, Ashley Hamer Pritchard, Cody Solomon, and Natalie Eckdahl, MBA. for your time and insight!

6 commandments for co-hosting a podcast | Descript Hear from five long-time podcasters about their secrets for shared success, how to manage the co-hosting relationship, and how to protect your show’s assets just in case anything goes wrong.

A couple years ago, I joined Deanna Seymour on an audio summit called the Anti-Hustle Holiday Series, where business owners stopped talking business and started shared personal stories that were related to the holiday season.

I talked about the , which yes, I know is a divisive topic.

This year, Deanna's back at it for the third round of this series, and I'm so excited to listen in.

It's totally free if you sign up now and listen to everything between 11/27-12/3.

But, for only $9, you'll get access to this series and the previous two series (including my Elf on the Shelf rant!)...and ONE HUNDRED PERCENT of the profits will be donated to Dolly Parton's Imagination Library which puts books in the hands of children. It's an incredible cause that you should absolutely learn about now if it's the very first time you've heard of it.

So what do you think? Want to join me in giving money to a great cause this holiday season, all while hearing about and from incredible business owners?

Dooooooo ittttt!

See this gem right here? She's the guest on tomorrow, and I'm so excited that I get to be the person to introduce her to you today.

Meet Emma Boshart, a messaging strategist and copywriting pro who helps irreverent voices steal the spotlight.

Since 2015, she’s been turning six and seven figure brands into mind-melting powerhouses, with messaging & strategy that builds relationships and sells.

Curious about what happened before 2015? Well, we cover that in the first 4 minutes of the podcast. It includes: The mechanics of some of the 2012 Olympics competitors' bodies, an episode of Mystery Diagnosis, and fashion design school.

(Say what?!: Since we're talking about strategic storytelling, I'll share that I'm using peices of Emma's actual story to entice you to listen to learn about how these things are related to each other and how it influences her in her current job circa 2023.

Today, besides being an excellent podcast guest, Emma is on a mission to help brands use storytelling to move people to action and create positive community change.

I hope you'll join me in welcoming her to the show, and make sure to tune in and listen tomorrow (Thursday) morning EST!

Jordan Peele is a masterful filmmaker. So masterful that back in 2018, he left me questioning my ability to determine whether something was real or not with the deepfake that he made of former President Barack Obama.

At the time, I remember thinking, "Thank goodness that no one would create a fake video of me". I couldn’t imagine a situation in which someone would have access to enough content of me to train a neural network on—nor could I imagine why they’d want to.

And then, I started a podcast.

Now, AI is so accessible in our day-to-day lives that the scenario that once seemed so impossible suddenly seems possible.

Are you a or involved in the world in someway? Than this article I wrote for Descript on the topic of deepfakes is a must read.

Deepfakes: Why podcasters are at risk and how to protect yourself | Descript In this article, you’ll learn the risk podcasters face by creating a consistent audio collection of their voice, how they can attempt to protect themselves, emerging ways to monitor for deepfakes, and what to do if you ever find a deepfake of your voice on the internet.

Do you know what a podcast party is? If not, check out this article I wrote for . You'll learn about how and approached their podcast party and how hosted a completely different type of podcast party. The link to read it is in my stories or just head over to Descript's Resources hub

🎙🎙🎙 IS THIS THING ON? 🎙🎙🎙 IS THIS THING ON? 🎙🎙🎙

After a serious amount of strategizing, a ton of market research, and quite a bit of business development over the last few months, I have a new offer that I am so head over heels for and I'm just thrilled it's finally time to share with you.

I's no surprise that I LOVE podcasting. Starting my show almost two years ago was by far one of the best business decisions I made in the seven years I've been working for myself. It's grown my professional network, boosted my income, and introduced me to so many opportunities that I wouldn't have had if I wasn't creating and publishing audio content weekly.

Like Yale: I've been a guest speaker for a special business fellowship two years in a row because their program director stumbled upon my show when they were looking for SEO experts.

Since strategy is my biggest business strength, and because I believe in the power of podcasting to truly transform your business and your marketing, I've decided to offer podcast content strategy intensives as a service.

These are perfect for business owners who:

🎧 Are considering starting a podcast as a business marketing asset and want to make sure they do it as strategically as possible right from the very beginning.

🎧 Already have a podcast as a marketing channel and want to hyperfocus their content strategy so that they choose the right topics & follow SEO best practices to attract more listeners AND convert those listeners into paying customers.

Do you fit either of those categories above? If so, I'd love to work with you.

I'm opening up 5 beta intensives at an incredibly discounted price for people who book their session before the end of the month. It's $1000 off (yeah, you read that correctly. ONE THOUSAND BUCKEROOS discounted!) off my current VIP intensive price, and you only need to pay 50% to book your session. The the remainder must be paid in full before the intensive completes and can be split into two payment if necessary.

The moment these spots are filled...well, they're filled. If you have any questions at all about this offer, just DM me & I'll answer them right away.

Book your strategy session by paying the first deposit here: https://portal.erinollila.com/public/appointment-scheduler/624626c8336c17f503e5f8e9/schedule
It really is that simple.
Once this is done, I'll be in touch via email with all the details.

Here's the link to listen to today's podcast episode and read the full show notes!

How to Come Up With Content Ideas - Erin Ollila Have you ever found yourself staring at a blank screen, desperately trying to figure out how to come up with content ideas for your business that were fresh and interested? Trust me, you are not alone. Content ideation can be difficult. And if you don’t know what to create content about…well, yo...

Because I'm talking about FAQs at the Fruit Salad Audio Summit (which starts tomorrow BTW!) I thought it would be fun to share some FAQs about the summit with you. Here goes:

WHAT IS THE FRUIT SALAD AUDIO SUMMIT?
It's an audio summit series, and the first series airs tomorrow! The aim is to explore different strategies that listeners can pick and choose from to craft their unique and high converting customer journey.

SO, WHAT IS THE FOCUS FOR SEASON ONE?
🎉 Alignment & Conversion 🎉
As we enter the September - November launch window, this season is focused on simple, non-cookie cutter, fun strategies that help online coaches, course creators and experts convert more aligned leads to buyers.

WHEN WILL THE FRUIT SUMMIT AUDIO SERIES BE RELEASED?
It starts tomorrow, September 13th 2023, and yes, all interviews will be released at once.

HOW MUCH DOES IT COST?
Nothing! It's FREEEEEEEE!!!!

WHAT IS THE REGISTRATION LINK?
Fruitsaladsummit.com

WHAT DO REGISTRANTS GET?
● Forever access to Season #1 of Fruit Salad
● 6 weeks access to a private podcast feed
● A giveaway entry with 10 amazing prizes up for grabs
● 2 x live listening/Q&A parties
● The Fruit Salad Season #1 Playbill (with delightful surprises)

WHO SHOULD SIGN UP?
This summit is aimed towards online coaches, course creators and experts who are looking to attract more aligned buyers and increase their sales.

WHO IS HOSTING THE EVENT?
Stacy Coyle aka is the Irish-accented Customer Journey & Buyer Experience Strategist behind Workplace Lemonade. Using her Sorbet-Parfait MethodTM, she helps digital business owners experiencing growth realign their customer journey and craft high-end experiences that wow their audience. And yes, that includes enchanting buyer experiences too!!

ARE YOU GOING ERIN?
Heck, yes! Have you seen the lineup?

WAIT, WHO IS PRESENTING?
Me! And Annie P. Ruggles, Carly Jo Bell, Eman Ismail, Claire Paniccia, Ellie Kime, Jenn Cerna, Laura Robinson, Nihaad Gamieldien, and Suzy Cater. What a great lineup!!

I REALLY enjoy audio summits (so much so that I have an episode coming out about them in a couple of weeks on )

And I was thrilled when asked me to join her and nine other incredible speakers in her first every Fruit Salad audio summit.

We're entering the September - November launch window, and you can use these trainings by picking and choosing from simple, non-cookie cutter, fun strategies to convert more aligned leads to buyers. You'll learn about crafting the perfect button copy, 404 pages, FAQs, sales emails, graphics, application forms, requirement pages, sales calls, and more.

And your favorite part (other than the cute fruit, of course,) will be that it's...

FREEEEEEEEEEEEEEEE!

Sign up now and binge this awesomeness while you can!

Birthdays are always a time of reflection for me.

They kind of have the New Year vibes just without the snow and freezing weather.

Another time of year I think a lot of people are very reflective is the beginning of a new school year.

And since my birthday and a new school year always occur around the same time, it's safe to say I've been doing quite a bit of thinking.

What do I want this year ahead to be like?
What do I want to do to finish off my 30s before I enter my 40s?
What do I want my work situation to be like? My home situation? The relationships I have with other family and friends?
How do I want to feel?
Is there anything I want to change? Anything I'd like to add or remove?

While I'm not quite sure I have all the answers to those questions, you can rest assured to know I'm going into this last year in my thirties appreciating and enjoying every moment.

Tell me: What's your advice to me? What should I do, see, focus on?

Last year, Ameet Khabra joined me on the Talk Copy to Me podcast to talk all things Google Ads for small businesses.

Here are three key takeaways from our conversation…

1. Location Matters
When it comes to Google Ads, copying strategies across locations can be problematic. The competition, audience, and target market differ from one location to another. Testing and researching are crucial to understand the specific dynamics of each market.

2. Get Creative
Google Ads has character limitations for headlines and description lines. Ad writers must be creative in working within these restrictions. Focus on keywords and phrases users are searching for, answer their queries, and add a bit of fun to make your brand stand out.

3. Know Your Numbers
Analyze where your money is being spent, run different campaigns on social media platforms, and determine your traffic sources using Google Analytics. This knowledge helps identify the breakeven point, ideal cost per acquisition, and maximize profits.

Want to know more? Listen in to our conversation and/or read the show notes: https://erinollila.com/the-basics-on-google-ads-for-beginners/

Today is my birthday.

As I reflect on the last complete year around the sun, I couldn't be more grateful for the life I live in such an uncertain and chaotic time in this world's history. Grateful for me. Grateful for you. Grateful for this wild and weird experience.

If you want to treat me this afternoon, leave me a comment with some memory of our relationship, something you've learned from me, a funny story, anything to make me giggle, remember good times, or feel excited for the year ahead!

Yesterday I shared a freebie with you, so today I'm going to share a tiny-priced product (it may be tiny priced, but it gives you a whopping amount of info!)

Meet: Blogging Foundations. This course will work you through writing a strategic and SEO blog post (hey, did you listen to this week's episode about that yet?) in 7 days OR LESS!

It's currently on sale for only $37 as I re-record videos and add a few bonus surprises, but make sure to buy it before September 5, because that's when the new-and-improved version gets shared with my students and the price goes back up to $97.

So again: Grab for only $37 while you can:
https://erinollila.thrivecart.com/blogging-foundations/

Y'all I am so bad at remembering to share things like opt-ins and tiny-priced products, but a couple of days ago someone reached out to me on Voxer to say,

"Hey, I've literally been searching for your SEO Website Checklist in my email, my computer, and on your IG links page for a while and I can't find it. Didn't you have an opt-in about SEO? I swear I downloaded it before and I LOVED it."

Friend, yes. I totally have an SEO Website Checklist freebie.

When was the last time I shared it with anyone? Ehhh. Ummm. I don't know?

So today, in honor of my forgetting to share my stuff and lovely Voxer messages, I present to you, free of charge:

THE SEO Website Checklist

Download your copy today: https://erinollila.com/seo-website-checklist

Let's be honest with each other — how well do you "get" email tech? And are you comfortable in your email software platform? In this episode of , I tackle email tech with the Personal Tech Fairy herself, Bev Feldman.

(And, if you like this episode, I highly recommend checking out her email automation audit. You'll love that! And let's be honest — we all need help with our email software 🤪)

Listen in:

Understanding Email Tech to Improve Your Email Marketing Bev Feldman, who you might know as your personal tech fairy, came on the Talk Copy to Me podcast to talk about all things email tech.

Not that I LIKE unsubscribes. I mean, no one does.

But...I personally find it immensely funny when someone unsubscribes from my email newsletter within minutes of me sending an email out.

It's like: were you just sitting there, waiting on your next opportunity to unsubscribe the moment my name appeared in your inbox? Did the subject line turn you off so much that you were like "Nope! I'm not even reading this garbage. Unsubscribe immediately!"? Do you have automatic unsubscribes turned on? What's happening here?

We're back with a great throwback episode of Talk Copy to Me, and this time we're diving deep into the art of sales email strategy! 🎯

In this episode, guest expert Kyla Roma joins us to emphasizes the significance of setting clear goals, knowing your audience inside and out, and understanding their level of awareness and considerations. By doing so, you can effectively tailor your sales emails according to their needs and desires.

It's a must listen!

Understanding Sales Email Strategy - Erin Ollila If feeling overwhelmed, this episode on strategic sales emails and understanding sales email strategy is one you won't want to miss.

Not quite in the top 100 Marketing podcasts in the US (according to Apple), but happy to be in the top 120!

is spot 119! Hope you'll celebrate with me! 🎉

Have I ever told you that when I was a kid (teen? pre-teen? who knows), I asked my parents for a thesaurus-sized book of quotes for a birthday present? It's true! Learn more about my geekiness, my love of quotations, and most importantly (for you at least!) how you can use quotes as marketing assets for your podcast (or YouTube show!) from this recent article I wrote for Descript.

4 ways to use podcast quotes to promote your show | Descript Quotes are the unsung heroes of podcasts and YouTube shows. In this article, you’ll learn why they're so beneficial and how you can use them in your various visibility efforts.

I loved this point Liz Wilcox makes in this episode about writing a welcome email sequence:

“As a runner, I don’t make my own shoe. And I don’t pretend to know…the mathematical science behind the design of the shoe, right? I go to like Brooks or Nike or Adidas for that, right? But the shoe enables me to keep pushing myself.

In my products — and in your products, too — you’re the person. You’re helping the runner and you are, you know, the magic behind the 'shoe'.” – Liz Wilcox

This episode is in the top 5 of both listens and my favorites. It's a must listen!

https://erinollila.com/what-goes-into-a-welcome-email-sequence/

Tonight starts the Perseid Meteor Shower, and I cannot wait to sit outside in my yard for the first time since we took the trees down (miss you so much trees, but also so happy you're gone!) to watch for shooting stars with my kids.

Here’s a sneak peek on this throwback episode about growing an email list:

“If you default your brain to being like, ‘What’s the bravest thing I can do right now?’ That’s gonna get you the fastest growth.” – Kate Doster

https://erinollila.com/how-to-grow-an-email-list-for-your-business/

I totally forgot to celebrate this yesterday, but this month marks seven whole years being self employed (full time).

I'm grateful for all the growth I've experienced in the last 12 months, however fun or even uncomfortable it might have been, and I'm so thankful for the clients and colleagues who worked with me during the past year.

Cheers to the future and year #8!

So we’ve talked about how great of a marketing asset quizzes can be, but what happens after you’ve completed one and launch it to the world? Do you just keep your fingers crossed and hope for the best?

(Friends, if you're considering that, let me tell you that it isn't a good idea.)

No. You create a post-quiz email strategy that helps you to nurture your new leads.

But where do you even get started with that post-quiz email strategy? And do you need a new email welcome sequence for each quiz you create? (Gosh, I'm certainly asking you a lot of questions today!)

In this throwback episode of the Talk Copy to Me podcast, quiz copywriter Dawn Petrin and I dive right into to quiz email marketing and talk about how to craft the strongest post-quiz email sequence so your new leads feel comfortable and begin to trust you after they’ve finished taking your quiz.

Here's the link to listen in and read the show notes:
https://erinollila.com/creating-a-post-quiz-email-strategy/

Here’s a sneak peek on this episode about creating a quiz for your business:

“You’re going to fill your list with people that you want to work with and who are going to want to work with you because they resonate with that topic or with your quiz title so well that they cannot resist but click in and start taking the quiz.” – Jackie Aguglia

Listen in and read the show notes here:
https://erinollila.com/the-low-down-on-marketing-quiz-creation/

It's been 11 years since I graduated with my Masters of Fine Arts in Creative Writing.

That sentence I just wrote right there doesn't even sound possible...but yet, it's true. (Fact checkers... come at me.)

I have no clue where any of the time went from then until now. (Well, that's not true. )

Since graduating, I got married, had two more kids, launched a successful literary journal, started my own business, bought my own home, traveled and explored and enjoyed all my friendships and family members.

I've learned more about myself and what I believe in. I'm confident in my boundaries and my values and expectations.

And, I'm proud of the person in this picture, who constantly reinvented herself over the course of the past eleven years — sometimes in small ways, and other times in large ways.

Now I'm curious what the next decade has in store for me. I don't think I would have believed you if you told me at graduation I'd be a self-employed copywriter 11 years into the future, but I couldn't be happier with where my life has taken me.

This week on the podcast I'm kicking off a series all about AI.

But before you can listen to the first episode, I thought I'd share this gem of an episode of the with you.

Host and I talk all about how artificial intelligence is currently influencing marketing and what we expect for the future of copy, content, and SEO.

Listen in:
https://emilyaborn.podbean.com/e/content-creation-two-copywriters-talk-ai-with-erin-ollila/

“I love having a front row seat to [my clients] and their problems or challenges, how they’re wording things…like I learn a lot from my clients about like new tools and things that they’re doing in their launches.” – Lisa Princic

Tune in for more:

Is an Online Business Membership Right for My Business? Considering adding an online business membership to your offer suite? Listen in to this episode of Talk Copy to Me with guest Lisa Princic.

“I thought over the past couple of months, "Well, where do people really interact with me the most?" — and it’s on my podcast.

That is actually where I do most of my sharing for my guest episodes now. It’s almost like a free promo spot that I give the host whose show I was a guest on. It’s in the beginning of my episodes, I share, “Hey, I was a guest on [the show]. Here’s what we talked about. Here’s why you should listen.”

But that’s copy. And I write that ad spot out before I ever even think of saying it in the episode.” – Angie Trueblood

Listen for more about copy and podcast pitching: https://erinollila.com/podcast-guesting-and-all-the-copy-that-comes-with-it/

Podcast Guesting and All the Copy that Comes With It How much copy do you think goes into visibility opportunities, such as podcast guesting? Angie Trueblood and I will explain in this episode.

SOCIAL PROOF SELLS.

Yep, we all know this.

But do we all go out there and make acquiring and using testimonials and reviews in our business a top priority?

NOPE NOPE NOPE

Hey friend! If we don't know each other already, I'm Erin Ollila, and I've been a website copywriter for over seven years and a writer for over 20.

I cannot even begin to tell you how many incredible business owners I've worked with who don't have GOOD testimonials they can use in their marketing assets. Or worse, the ones who did have pretty good testimonials had no clue where and how to use them on their sites, their social media accounts, or on their sales pages.

So, I got all frustrated and passionate about this and created my first product: The Testimonial Toolbox. Since then, I've built this product out into a whole funnel of testimonial courses, swipes, tools, and more to help you with your social proof.

And in just a week I'll be speaking at Lizzy Goddard's Low Ticket Live multi-day event about why testimonials are SO IMPORTANT even for the lowest-priced offers.

Tickets are FREE, and you can grab yours here: https://lowticketlive.com/erin

(And top secret y'all, but if you grab the upgraded passes now, they're way cheaper than they will be when the event starts and they are INCREDIBLE and worth a ton more than they cost!)

I hope you'll join me!

“I have a group of friends and we started walking 20 years ago. And every Saturday morning, some of us walk. And we have firmly decided that there is no problem that a group of smart women can’t solve in five miles.” – Lorraine Ball

Ain’t this the truth! Listen in to hear Lorraine share even more wisdom — specifically about website must-haves.

4 Buying Journey Questions Your Website Must Answer Lorraine Ball and I talk about the four types of questions people have in their buying journey and how our websites can answer them.

Here are two tiny sneak peeks from this throwback episode of with website designer Teresa Schlup:

“There’s no rules here. I can give you an idea of how an average homepage is structured. But if you own a used car lot, and your friend is a solopreneur landscaper, and his sister is a copywriter, the three of you have very different needs. And your home pages should rightfully look very different.” – Erin Ollila

and

“As a society, we’re tired of being sold to. We want to build relationships. We want to build something that matters that is going to be worth something.” – Teresa Schlup

Want to hear more? Listen in and read the show notes:

Set Your Own Website Rules with Teresa Schlup - Erin Ollila Tired of the website rules you think you need to follow in order to be successful? It's time to make your own website rules!

Oh, hey there. Do me a favor for a moment. Tell me, do you fit into any of these categories:

🙋‍♀️ You’re an online business owner selling digital products or services
🙋 You’re curious about the explosion of low ticket offers in the online space
🙋‍♀️ You’ve already got a low ticket offer but want to sell more of it
🙋 You don’t have a low ticket offer yet, but want to add one to your biz

If you raised your hand at any of the above, then I would like to CORDIALLY INVITE YOU TO an incredible, can't-miss, once-in-a-lifetime (maybe?) virtual event from July 10-13, 2023:

LOW TICKET LIVE 🎟️

Low Ticket Live is meant to inspire you to create your next high-value, low ticket offer with fresh strategies from the top innovative brains from the online business world. And I'm thrilled to be one of the 29 online business owners who will be sharing their juiciest ideas and insights about creating, positioning, marketing & selling low ticket offers!

I’ll be speaking about testimonials (OF COURSE) and why they're still vital in low ticket offers. Plus, what you need to know about how you ask for and share testimonials in order to stay legally compliant ( but this s**t is important to know!)

Get all the details and register for your FREE ticket to Low Ticket Live: https://lowticketlive.com/erin

(And let me share a quick secret: there are two upgraded paid passes that ARE ON SALE BEFORE THE EVENT BEGINS and they are so juicy and good I would 100% buy them and shoot, I'd prob pay double EASILY for them!)