Nežno že od prvega dotika! “Becutan” is a brand that has successfully existed on the international market for over 30 years.
Continuously, for all this time, the “Becutan” collection has been, and still is, a sales hit among the variety of products of the Profit Centre - the Chemistry, Cosmetics and Botanicals Units. The consistently high quality, made it possible for the trust in this brand to be passed on from generation to generation during a period of three decades. All those that use “Becutan” since childhood, cont
inue to use it as skincare for their own children. That is the strongest foundation for this brand’s long tradition. Today, “Becutan” is an internationally recognized brand, with all the aspects that create the value of a specific brand: Tradition, consistent quality, recognisability, trust, loyalty...
So far, we have sold over 100,000,000 products and the sales are consistently going up. Aside for Macedonia, where the “Becutan” collection is the absolute leader on the market with a market presence of above 50% in the category of children’s skincare, “Becutan” is a sales success in Croatia, Serbia, Bosnia and Herzegovina, Slovenia, Montenegro... On these markets, judging from the total realised sales, “Becutan” is somewhere near the top, among the three most sought for brands in its product category. Almost 70% of the sales of the collection are realized on international markets. Proof of the excellent market positioning are the international awards and acknowledgements, received from renown organisations following the consumer segment on several markets. In 2008 “Becutan” was chosen as the Superbrand on the market in Bosnia and Herzegovina, and in 2009, as the Superbrand on the market in Macedonia and Croatia. All products are clinically and dermatologically tested and developed in cooperation with pediatricians and dermatologists. They are made with high-class ingredients with certified quality which is in accordance with the European directives for children’s skincare quality products. The manufacturing process is subject to continuous checks of the ingredients and the final product, and is in accordance with GMP (Good Manufacturing Practice) – standards, the highest standards in this industry.
