Rooster

🐓Our Rooster team flew the coop but was in their element as they joined our clients at the Farm Progress Show. MVR (Most Valuable Rooster) for the week was none other than PR Director, Rachel Torbert. 🏆

Congrats to Chief Media Strategist Pat Reese on 5 years!

Our media team has another feather in their expertise hat with the addition of Andi Mcilwee. Andi is well versed in local, national and global media; both traditional and digital. And she’s quite the world traveler ✈️ with stops that include 📍Hungary, 📍LA and most recently 📍Des Moines.

Learn more about the trends, insights, updates and tips about AI, social media, email marketing and more in this edition of the Digital Report. Read more: https://www.roosterstrategy.com/the-latest/digital-intelligence-report-q2-review

Rooster Content and Influence Director Sara Wade breaks down the winning strategy to working with social media creators. Read more: https://www.roosterstrategy.com/the-latest/going-for-gold-how-the-ag-industry-can-harness-social-media-creators-for-brand-success

Farmer and consumer journeys are getting more similar thanks to digital marketing. And some CPG strategies are proving to be a good fit in the ag space. See how they can help ag clients grow their brands in meaningful ways: https://www.roosterstrategy.com/the-latest/ag-marketers-have-more-in-common-with-cpg-marketers-than-you-might-think

There’s a new Sr. Project Manager in our coop! Jen lives on Tacoma, Washington time 📍, works in central time ⏰ and makes sure we’re on time ✅ (and on budget). Welcome to the team!

Did you know we have Roosters across the United States? But we still find time to flock together and meet in person, like when Kari flew the coop in STL and met up with Jen in WA.

Whether you’re taking in the parade, mastering the grill or being dazzled by fireworks, have a safe and happy Independence Day! 🇺🇸

Fewer than 2% of Americans live on a farm and most have limited exposure to the lifestyle. So we’ve shared some insights to help those who haven’t gained the rewarding experience of working with American farmers, yet. >> https://www.roosterstrategy.com/the-latest/how-to-talk-to-a-farmer

KPIs, conversion, sales, engagement. Make sure your numbers are adding up before upping your digital media spend or risk seeing your success tank.

Robbing from the Lazy, Giving to the Rich — Rooster Strategy + Advertising Digital marketing platforms and tactics will steal you blind and perform poorly if you aren’t diligent It seems like only yesterday when all a digital campaign needed to work was a good creative message and a cheap CPM. Now, with the explosion of generative artificial intelligence tools, success i

As we gather with our flock of friends and family today we’re taking time to remember and honor the brave men and women who made the ultimate sacrifice for our country. Their courage and sacrifice will never be forgotten.

Join us in welcoming our newest Rooster to the flock! Kori brings years of valuable ag experience to her role as Account Director.

Did you know that 47% of regular readers are spending less time with ag publications? We dug in to learn more about how farmers are using media, check it out >> https://www.roosterstrategy.com/media

🚨 New Rooster Alert 🚨We’re excited to welcome Anne to our flock! She’s our newest Social and Content Manager helping to handle the social content and influencer partnerships that help our clients connect with their audiences across all their social media platforms.

Check out these Roosters in the wild. Our Illinois Soybean Association team coordinated logistics for 7 video interviews in just over 24 hours. AND they did it while working around an event schedule! That’s how we “cock-a-doodle-DO it” around here 🐔.

TikTok has been ruffling some feathers and has dominated digital news in Q1. Get all the details about the potential ban plus insights about AI, email and more in our latest Digital Report: https://www.roosterstrategy.com/the-latest/digital-intelligence-report-q1-review

We’re so proud to support Illinois Soybean Association as they recognize the next generation of farmer leaders. Their Illinois 20 Under 40 Awards celebrate the achievements of young farmers and champions them as they lead new legacies in Illinois agriculture. We can’t wait to see the winners and follow their journeys.

Know a standout IL farmer? Nominate them today at http://il20under40.com/

Commodity Classic again did not disappoint. From new technology to amazing connections, Houston definitely made an impact on us. We saw some amazing marketing, connected with some outstanding leaders, and solidified plans to help great brands do great things! We even saw a rooster.

Here’s a look at how Rooster created a future-focused identity for a historic brand. Our work in developing a fresh brand identity system and communications strategy gave Illinois Soybean Association a modern vehicle for communicating its value and commitment to Illinois soybean farmers. https://www.roosterstrategy.com/our-work/isa

A copywriter didn’t create this. AI did. 😂

At Rooster, we can’t wait to get our hands on the latest technology, but we also know tools are only as good as the expertise driving them.

Every member of our flock either lives ag or has spent countless years learning it, which is why some of farming’s biggest brands count on us to get it right.

📣 We're proud to be partnering with ag's most loved seed brand on something big. What? You'll just have to wait and see.

This is what AI thinks a farmer looks like 😂

At Rooster, we can’t wait to get our hands on the latest technology, but we also know tools are only as good as the expertise driving them.

Every member of our flock either lives ag or has spent countless years learning it, which is why some of farming’s biggest brands count on us to get it right.

At Rooster, good morning isn't just a greeting—it's a state of mind. Like our namesake, we're always up first, down last and ready to take on whatever the day brings.☀️🐔