Affluence Wardrobes is a start-up retailer of an upscale clothing line targeted at males and females between the ages of 20 and 60. Affluence Wardrobes not only sells clothing but combines it with the accessories like bags, belts, perfumes, jewelry, Sunglasses and watches to raise its customer’s ego and retain their prestige with a high class brand. The company plans to establish customer relation
ship by maintaining high brand materials. Affluence Wardrobes intends to market its line as an alternative to existing clothing lines, and differentiate itself by marketing strategies, exclusiveness, and high brand awareness. The key message associated with the Affluence Wardrobes line is classy, upscale, versatile, and affordable clothing. The company's promotional plan is diverse and includes a range of marketing communications. In the future, the company hopes to develop lines of bedding which will include the mattress, pillows and coverings such as sheets, quilts, and blankets.
