CAP Beauty
At CAP Beauty we live by the philosophy that “Beauty is Wellness. We live by the philosophy that beauty is wellness and wellness is beauty.
Wellness is Beauty” and we exist to share the products, practices and knowledge that create true radiance. The products we sell are packed with healthful and life-enhancing ingredients that support your well-being while delivering you to your most beautiful and radiant self. Natural can be a confusing term. At CAP Beauty, Natural is Natural. We have spent countless hours debating what it means to
Summer fridge
Beauty foods.
OUR SUMMER SALE IS HERE: UP TO 30% OFF
Our favorite Natural Suncreens. Upgrade to mineral-based SPF.
MEET THE ICE ROLLER
Place this tool in your freezer before bed and use it as part of your morning skincare routine. Calm redness and reduce puffiness with our new favorite summer tool.
Vintner’s Daughter formulates skincare products that marry mature and science for profound and lasting results. With performance at the forefront, each of their category defining offerings draws on a unique blend of ingredients and processing methods to encourage visible and sustained results. Recently having undergone clinical trials, Active Treatment Essence, an illuminating and hydrating mist, and Active Botanical Serum, a luxurious and nourishing face oil, have demonstrated remarkable effectiveness, leaving our complexion dramatically more nourished, hydrated, even and bright. For multi beneficial performance, harness the power of plants and add this dynamic duo to your routine.
Take care of yourself this weekend. Start here.
TURMERIC WELLNESS TEA
I believe in the power of plants, and know their ability to effect change in the skin and beyond. I also believe in the importance of shelf-stable products, and safe preservation systems for the consumer. When we opened our doors almost a decade ago, we created the CAP standard for consideration, which was to only offer products that left synthetics out of the ingredient deck. Since that time I’ve seen founders reformulate products creating versions with superior alternatives to synthetic ingredients, while remaining effective and safe. The category of “natural and clean” beauty is a complex one, one that has very few regulations creating understandable confusion, and differing opinions on approaches to product safety. I know that the products at CAP are the safest out there. The ones that don’t just leave out toxins, but also include supportive, nutritive and powerful ingredients that benefit both you, and your skin. -
Our Spring Sale is here. Up to 30% off your favorites. Discount automatically applied at checkout.
OUR SPRING SALE IS HERE. Up to 30% off your favorites. Discount automatically applied at checkout.
MATCHA ON THE GO
Perfectly portioned for a single serving on the go, CAP matcha sticks travel with us, keeping
our rhythms of selfcare close by even when we’re away. Combine the power of routine with matcha’s abundance of antioxidants, minerals and brain boosting compounds.
It wasn’t so long ago that many believed that the more stripping and exfoliating ingredients a product contained, the better. Now we know that our skin actually craves nourishing, fortifying and moisture rich ingredients that restore and repair our outermost layer. Looking to plants that have been used for centuries to remedy dryness, redness and irritation — chamomile, aloe vera and rose — blue soothes our complexion with the world’s most calming botanicals.
Coconut Butter vs. Coconut Oil: What’s the Difference?
One of the most nutritious foods on the planet, coconuts are one of our favorite sources of healthy fats, fiber, essential vitamins and minerals. Coconut oil, the isolated fat from the coconut meat, is a liquid-at-room-temperature saturated fat that can be used in place of olive oil or butter and an ingredient we love and always have in our pantry. But coconut butter has our heart. Coconut butter is the entire coconut fruit in its natural proportions, ground down into a smooth, thick and creamy spread. To slow down digestion, maintain stable blood sugar levels and stay fuller and satisfied for longer, we like to fill our plates with as many minimally processed, whole plant foods as possible, leaning into preparations that keep natural sugars and fats wrapped up securely in their fiber. Our organic, completely raw, stone-ground coconut butter is the ultimate whole foods, plant-based addition to meals and snacks, as its delicious brain, gut, hormone and skin supportive properties help us to feel and look our best.
Natural skincare has come a long way since our doors opened eight years ago, and we are proud to have championed the best and brightest in the space. Our lineup is carefully curated, consisting only of the highest-quality products that are 100% natural, synthetic-free and consciously produced. If you’re in the process of building your capsule routine, we suggest you invest in serums, oils and toners that transform your complexion, and uphold a mission you stand behind. The future of skincare is natural, effective and purposeful, and we’re here for it.
LOCO LOVE CHOCOLATE
Developed by nutritionist and naturopath, Emica Penklis, is a love song to cacao and its healing, love-inducing, heart-opening abilities. Made with sustainably sourced Peruvian cacao, coconut blossom sugar, probiotics and potent superfoods like adaptogens, herbs, mushrooms, roots and spices, these chocolates are divine. Each thoughtful flavor echoes the iconic combinations we loved as kids, but reimagines them with healthier more supportive ingredients.
Meet the LYMA laser , the worlds first clinical grade, FDA-cleared laser device for at home use, to resolve deeper, persistent concerns or achieve more dramatic results. This patented tool harnesses near infrared laser light and an ultra diffused lens to target the deepest layers of our dermis, drawing on the best of science and technology to trigger cellular repair and regeneration with no side effects or down time. Use it consistentlv alongside vour other products and practices to significantly reduce signs of aging, redness and pigmentation in as little as 12 weeks. Trigger a genetic switch inside your skin cells with the industry’s most advanced beauty device.
Matcha is one of our most loved, and most consistent morning rituals, a practice and act of care we lean into daily to feel our best. For those of you who are also fully committed to the ritual of a daily cup, you may want to consider buying in bulk. Opting for our largest size, the big matcha, is the most cost effective option we offer, affording you a four month supply of our organic, ceremonial grade matcha for just a little over a dollar per cup. You’ll spend 50% less per serving and know you’re drinking the best when vou make matcha a habit and choose to purchase a bag.
KRISTINA HOLEY’S SKINCARE ROUTINE
AM
Balancing HypoTonic
Soothing B3 Serum
Vitamins C+E+Ferulic Serum
Protective Day Oil
Everyday Coverage Tinted Sunscreen SPF 30
PM
Pure + EO Free Oil Cleanser
Balancing HypoTonic
Intensive Repair Serum (3x/week)
Soothing B3 Serum
Barrier Restore Serum
Barrier Lipid Complex
Multi-Retinol Night Emulsion
Probiotic + Exfoliation Mask 1/week followed by Micronutrient + Hydro Mask
SOOTHE YOUR SKIN AND YOUR MIND
Anything can be a ritual when done with intention, presence and purpose. And one of the simplest, most cherished rituals we practice daily, is washing our face. Consider blue a multisensorial experience, one that provides a moment of connection and calm, allowing for a complete nervous system shift.
When we use blue daily, we create space to slow down and feel gratitude for our skin and ourselves, all while nourishing our skin and cleansing thoroughly.
Addressing Aging Naturally: Multi-Retinol
Societal pressure to maintain a youthful appearance is real. But rather than fighting cultural standards or biology, we lean into the tools, practices and routines that help us feel, and therefore look, our best. And one of our favorite means to this end is Marie Veronique’s Multi-Retinol Night Emulsion. The first highly effective, microbiome-friendly alternative to prescription retinoids, MRNE offers clinically proven age-delaying benefits, increasing elasticity and a reduction in hyperpigmentation while smoothing fine lines and wrinkles. Containing three different retinoid actives: encapsulated retinol, retinyl sunflowerseedate, and bakuchiol, MRNE utilizes advanced technology to restore healthy skin function and encourage a more youthful complexion.
TASTES LIKE HEAVEN
“This magical butter will surprise you as it tastes like it could be a dessert all on its own without any other ingredients or sweeteners. I have never tasted a coconut product like this one and the flavor, texture and quality is incredibly special. The hype is real and worthy of all the praise.” - customer review
THIS JUST IN: BIOMAT
One of our most-loved tools is the healing mat that practitioners and health care professionals alike lean on in their own practices, the Biomat. This licensed medical device based on Nobel prize winning research promotes regeneration, detox and repair by using the synergy of amethyst crystals, far infrared heat and negative ions. The Biomat Mini and Biomat Pro drive healing frequencies deep into our tissues to increase circulation and cellular repair, encourage states of peace and calm and boost detoxification and immune system functioning. Sit or lie down on your Biomat daily for a rejuvenating treatment from the comfort of your own home. Be your own healer with Biomat.
SOOTHE YOUR SKIN AND YOUR MIND
“I’m loving the new CAP product blue! It’s light, airy and goes on so smoothly that I feel like I’m cleansing my face in clouds. And in a mere few weeks of using blue on my aging skin, my face feels so much softer and smoother.“
OUR BESTSELLING FACE MASK
An essential in our toiletry kit whether we’re at home or away, Activist’s Manuka Honey Mask 850+ is one of our favorite versatile skincare ingredients. This miraculous honey works as a soothing, hydrating mask, impromptu cleanser or spot treatment to calm redness and irritation. Its properties are also especially nourishing for sensitive and acne prone skin types, naturally restoring and balancing the complexion while gently combating breakout causing bacteria. Welcome in the magic of Manuka.
NATURALS THAT WORK
An essential part of our nighttime skincare routine, cleansing removes the day - dirt, makeup, sunscreen, pollution - to keep our complexion functioning optimally and looking its best. In choosing a cleanser, we suggest considering your specific goals, concerns and skin type, keeping a variety of options on hand to be able to give your skin what it craves in every moment. Whether your complexion leans dry and sensitive or oily and acne prone, and as it changes throughout the month and year, we’ve got a variety of natural cleansers to meet your ever shifting needs. What we use to cleanse our skin matters. Invest in ones you love.