The PR Set

They’re taking action. Simples.

It’s not because they’re bigger than you or better than you or have some magic sauce.

It’s because they’re doing to do. They’re taking action. They’re putting themselves out there.

They’re not overthinking it. They’re not worrying what people will say (because they don’t say it anyway, no one has that much time to think about you!). They’re not looking over their shoulder worry if they’re good enough.

They’ve realised that they- like you- have every right to take up space, that journalists want to know about you, that PR opportunities are there for the taking.

Now go forth, take action and send that f*cking email you’ve been thinking about for 6 months.

(I’m feeling angry today for obvious reasons so I’m going to use this ranty mood for good)

Building your profile isn’t about posting on social media (oh the irony, I know) - there’s so many other things that you can be doing to build your credibility, get knows for what you do, build your brand and grow your business 🚀

Join me on 22nd Nov for a free 30 minute training session “DIY PR - How To Use It To Build Your Profile and Get Known For What You Do” - in this session you’ll learn:
🌟The different PR routes and what will work for your specific business
🌟How to build your profile and get featured in the right places that work for your audience
🌟What opps you should be focusing on
🌟How To Pitch
and lots more!

Link in bio to register. See you there

Just giving you the heads up that from January 2025 the price of Kickstart: The PR Accelerator will be rising from £895 to £1097.

This is to reflect the insane value that it is for six weeks of 1-2-1 hyper-focused, action taking, results driving with me, and the incredible results my 1-2-1 clients have been getting. And if I’m brutally honest I’m very good at underselling myself and charging my true worth (a problem the seems rife with my generation of female founders...).

So if you’ve been tempted to jump in and use the Accelerator to supercharge your PR then now is the time to do it!

I have 2 spots left for activity this side of Christmas and there’s still time to get going so you can hit the ground running into the New Year.

Or if you want to commit now to a January/ February start then I will honour the 2024 price for anything booked (and deposit paid) before 13th December

DM me if you want to chat about whether it’s right for you or set up a call via the link in my bio

Kickstart: The PR Accelerator is for anyone who wants to supercharge their PR with a VIP 1-2-1 6 week programme.

If you’re ready to:

💫Build your brand

💫Drive sales without having to rely on social media

💫Be seen in the pages of glossy magazines and papers

💫Grow your business

💫Get known for what you do

💫Use PR in 2025 to supercharge your business

Some monday inspo for you. (It is Monday isn’t it?! Half term 🤪)

I asked my DIY PR Members to bust some myths about PR and this is one of my absolute faves.

You deserve a seat at the PR table

Your business is enough.

You are enough.

You don’t need to be bigger, or better, or shinier, or wait until….

You are worthy.

You have every right to be here.

And you probably have far more interesting stories and PR opportunities than the “big boys” anyway.

Don’t let you get in the way of getting some amazing results for your business.

Let’s show them how it’s done.

👊👊👊👊👊

A rainy Sunday reminder whilst I’m sat in my car watching my son play rugby, that my £1 trial for 14 access to my DIY PR membership ends tomorrow (and that’s the last time it’ll run this year!)

So if you want to come in and see if it’s for you, you’ll find everything you need to build your knowledge and your confidence to get you driving those results yourself.

You’ll find everything you need to build an effective PR strategy for your biz and then implement it to get PR that really works.

My DIY PR members are regularly featured in places like Stylist, The Times, Grazia, Psychologies Too Sante and so many more titles- plus they’re speaking on industry staged, being interviewed on podcasts, working with influencers, collaborating, using their socials as a PR tool and so much more.

Plus it’s the best community of kickass business owners!

Come on in and see if it’s for you 👊

Link in bio of comment ME below and I’ll send it to you

Feeling confused/ overwhelmed/ a bit scared and out of your depth about doing PR for your business? I get it- it’s a minefield - or at least it seems to be.

But once you get going you’ll see it’s actually much more straightforward than you think- the aha moments I see in my DIY PR membership and 1-2-1 Accelerator clients are plentiful- and usually very quick.

If you know you want to to PR for your business but don’t know where to start, or just want a supportive community, cheerleader and guide that will build your confidence and help you take action then The PR Set is the place to be.

Jump in to my £1 trial for 14 days membership - available til Monday (and you won’t see it again this year!) so come on in and see if it’s for you.

Let’s take some action xx

The impact of PR can be difficult to track, especially if you’re a small business owner and aren’t spending a fortune on brand analysis tools (and I wouldn’t recommend you do that).

But sometimes I hear results from a brand that stop me in my tracks and remind me why PR is such an important part of the puzzle.

This wasn’t my client or member, but I love it so much I wanted to share with you:

- The brand provided an innovative solution to a household chore and got lots of press coverage around their launch. They would regularly feature in women’s lifestyle magazines and the national press

- The founder is also great at building their personal profile so was able to tell their brand story outside of the product pages in magazines, on stages, on podcasts etc

- The producer of a BBC programme read about them in a magazine and long story short ended up including them in a four minute segment on a programme.

- This led to £500,000 worth of sales over a six week period 🤩🤩🤩

This is a mega PR success story - but it’s not just them, I hear time and time again from my DIY PR members 1-2-1ers and clients that I work with about the impact that PR has on their business growth:
For example:

🙌400% increase in web traffic from on interview in The Metro
🙌£1500 sales from one influencer post
🙌 Approached (and then stocked in) Liberty after the buyer read about them in a magazine
🙌Paid to speak as an expert in their field (having joined The PR Set with no experience in their sector)
🙌Huge influx of orders after appearing on This Morning
🙌A collaboration with a business that they never dreamed of being able to partner with
🙌 Being discovered through a poacast interview and then asked to contribute to a feature in a dream publication
🙌Over funded through their crowdfunding campaign with their PR being a big part of their story
🙌Securing a MEGA retailer through their ongoing PR activity. A mix of product placement and brand activity.
🙌Speaking on her industry’s biggest stage

So if you think PR isn’t going to work for your business then maybe think again!

I’ve not done this for a while, and seeing as this rain is started to get me down, I thought what better than to do a flash £1 for a 14 day trial of my DIY PR Membership.
🍁🍂☔️💧🌧️

If you’ve had one eye on doing your PR to build your brand, get known for what you do, drive sales and grow your business then now’s the time to see if this is for you.

2025 is just around the corner and I’d suggest getting a head start on your PR so you can hit the ground running into the new year. In The PR Set you get everything you need to make your PR life easier:

🚀 A course that takes you from PR beginner to PR superstar
🚀 Regular PR opportunities and media contacts (including Christmas gift guides and other opps - they’re still out there!)
🚀Live sessions to keep you on track
🚀Accountability sessions to get that PR shizzle done
🚀A community of mega amazing small biz owners
🚀 And me cheerleading and supporting you all the way

Come on in and see for yourself - just use the link in bio or DM me and I’ll send you the link directly

£1 trial is available until Monday so be quick!

👊👊👊👊👊

I was asked in a PR training I did last week for tips on how to keep accountable when it comes to getting your PR ticked off your to do list. So I thought it would be useful to share my answers in case they help you get it done:

1. Diarise it and make it non-negotiable. It’s so easy to slip to the bottom of your to do list when something urgent drops in - but you need to prioritise it. Put it in your diary and plan when you’re going to do it. We always blame a lack of time, but how many times do you find yourself endlessly scrolling, or working on something that required a lot more input than the output you get from it. Make it a habit.

2.Break it down into achievable chunks - rather than just having “PR” on your to do list, give yourself achievable goals. Do you want to be on 3 podcasts a quarter, for example, or pitch 5 press a week. I set myself quarterly PR goals broken down by I want to achieve and work back from there. It makes it way less overwhelming that having a bit long list of people to reach out to.

3. Do it Somewhere Else - I have one task in my business that I really need some motivation to do, so anytime I have to do it, I go to a local cafe and work from there until I get that task done. So maybe your PR could be done in a different space? Change your scene and give you the focus to do it

4. Invest in it - I know when I’ve invested in something I’m much more likely to do it and make it a success. I’ve done it with various different areas of my business I want to focus on, such as learning how to do ads and mindset work. Think about investing your PR (I’ve got a great DIY PR membership and work 1-2-1 if you’re looking for somewhere to start!)

5. Find the Right Accountability - it could be with your business bestie, it could be my DIY PR Membership Get It Done Monthly Sessions. It could be as simple as going on your socials to tell people you’re doing it. Whatever works for you, get accountable and get it done!

Do you have any tips on getting things done and ticked off your to do list?

*or podcast interview/ speaking on an industry stage/ panel discussion/ brand collab/ influencer shout-out (etc etc!)

Just sayin’

Action taking is the way you get results.

I’m taking some of my own advice today and pitching myself for a few things I’ve had my eye on for ages (and suprisingly enough they’ve not come my way. Yet).

Where do you want to be featured? What’s going to help build your profile and get you known for what you do?

Are you going to take some action to make it happen?

I’ve just checked my diary - the first meeting I had about my podcast was in Feb ’22 (!) - and I was thinking about it before then too. That’s a really long time to talk yourself out of something.

But last week was yet more proof that the things we tell ourselves in our heads usually aren’t what happens in real life.

I talked myself out of doing my podcast for so long because I was scared of judgement/ exposing myself/ I’d be laughed out of town. (And so many other excuses beyond those)

What actually happened was it’s been incredibly well received, went to number 2 in the podcast marketing charts, started conversations with new people, got me booked for another podcast interview, opened up some new business conversations and shown me how loved I am with messages of support and my cheerleaders picking up their pom poms. It’s also made my dad cry and impressed my kids for about 2.5 seconds.

I’m not sure if it will be the best thing I’ve ever done (it’s a bit soon for that) but it’s definitely not the worst!

So if you’re putting something off because you’re worried about what people will think of you, or that you don’t have the skills to do it, or that you don’t think it will be well received. Chances are you’re wrong and maybe now’s the time to have a word with yourself and stop yourself holding you back.

Just think what might happen if you let yourself do it.

Watch out I’m coming for you 😂

Quite how this has happened I’m not sure but I’m here for it. THANK YOU for your support - it means so much 🥰🥰

I promise I’m not just going to talk about my podcast forever more*

*kind of

Did I mention I’ve launched a podcast? 😂🎧

I interviewed the brilliant for my new podcast this week (did I mention I’m launching a podcast? 😝) and this has really stuck with me since our conversation.

We all have so much potential but often the main thing that stops us from doing things to push ourselves forward is fear.

Fear of getting it wrong, or looking stupid, or fear that you’ll be laughed at, or that it won’t be the right thing for your business, or fear of growth, or building something you can’t manage, of success, of failure.

Fear shows up in all sorts of forms.

But imagine if we didn’t run our business through fear but through excitement for opportunities, through joy and belief in ourselves. That’s where the magic happens.

I cannot wait for you to hear this episode when it launches!

And in the meantime, let’s tell fear to do one and crack on with the things that light us up ❤️

So many times my brain has tried to stop me from doing this. Not this time. I think you’re going to be proud!

Podcast launching imminently.

Mega interviews with mega peeps happening right now.

You know that thing that you’re scared of doing? F*ck it and do it anyway. What’s the worst that can happen?

BTS vibes all round and I for one love the January-without-the-pressure vibes that September brings 🍂

So to celebrate all things Back To School I’m offering a flash 50% off your first month in The PR Set with the code BTS50 valid until the end of the day on Monday 16th

👩‍🏫👩‍🏫👩‍🏫

It’s just £16 to kick start your PR and start getting your business in front of new audiences to build your brand, drive sales and get you known for what you do.
😎
If you’ve been dreaming about seeing your business in the pages of a glossy magazine or paper, speaking on a stage, deep diving into your world on a podcast, or standing out against your competitors and stepping up to get seen then now is the time to jump in, take action and start your PR.
👊👊👊👊
Go Go Go!

Link in bio and use the code BTS50 at checkout

Roll up, roll up: Just a reminder that on Friday I’m hosting a free 30 min training session where you’ll learn how you can use DIY PR to build your business and the different PR routes there are to help you build your brand, drive sales, build your credibility and get known for what you do.

The session will also be recorded so you can catch up in your own time if you cant make the life.

Sign up via the link in my bio or dm me your email address and I’ll do it for you 👊

Do any of these resonate?

🤔You want to do PR for your business but don’t know where to start

🤪Or maybe you’re feeling stuck in your business and the things you’ve relied on so far aren’t working in the same way?

📣Or you want to try new things, get known for what you do and get your voice out there

📰Or maybe you see your competitors being featured in magazines or speaking at events and you want a slice of that pie

🤷‍♀️Maybe you’ve tried PR before and it’s not worked for your business (in my experience it hasn’t been done properly if that’s the case!)

💰Or maybe you think you can’t afford PR so it’s something you’ve written off

I’m here to dispel the myths around PR and help you find an option that works for your business needs, your budget and your time.

I’m raring to get going, so book in a discovery call and we can help work out what’s the best solution for your business to get you seen, heard and getting results that work!

Link in bio or dm me and we can start chatting 😘