This is Marketing

A customer’s experience with your product carries more weight than any marketing message you can come up with
https://insight.kellogg.northwestern.edu/article/how-to-empower-customers-to-tell-your-companys-story

How to Empower Customers to Tell Your Company’s Story Their “experience with your product carries more weight than any marketing message you can come up with.”

https://www.strategy-business.com/blog/Bigger-Is-No-Longer-Better-When-It-Comes-to-Consumer-Brands?gko=0e1b7&utm_source=itw&utm_medium=20180904&utm_campaign=resp

Bigger Is No Longer Better When It Comes to Consumer Brands Companies, even tiny upstarts, are using technology to deliver personalized and niche products and services — and take on the mass-market giants.

http://www.marketingjournal.org/growth-iq-the-10-paths-to-growth-an-interview-with-tiffani-bova/?ct=t(EMAIL_CAMPAIGN_8_25_2018_9_3)

“Growth IQ: The 10 Paths to Growth” – An Interview with Tiffani Bova “Growth IQ: The 10 Paths to Growth” – An Interview with Tiffani Bova 0 Comment August 22, 2018 Tweet Tiffani Bova is the global customer growth and innovation evangelist at Salesforce and author of Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business (August 14, 2018;...

Marketing is best when it is need-orientated, when it is really solving a customer problem.
Philip Kotler
https://www.marketingweek.com/2018/07/12/philip-kotler-modern-marketing/

https://insights.som.yale.edu/insights/what-germany-s-spectacular-world-cup-failure-can-teach-us-about-management

What Germany’s Spectacular World Cup Failure Can Teach Us about Management Four years ago, I boldly proclaimed on these pages that Germany’s World Cup victory had been a triumph of management. While other teams had hoped passion and the raw skill of their superstars would carry them forward, Germany in 2014 had invested in long-term capability building, meticulous planni...

https://www.brandingstrategyinsider.com/2018/06/brand-messaging-needs-a-consumer-perspective.html #.WzyGYdIzbIV

Brand Messaging Needs A Consumer Perspective | Branding Strategy Insider Brands need to spend more time bringing a consumer perspective to bear on their message.

https://insight.kellogg.northwestern.edu/article/how-to-design-a-stellar-customer-experience

How to Design a Stellar Customer Experience The Zappos of the world are redefining expectations. Whatever your industry, you need to keep up.

https://hbr.org/video/4290317755001/mapping-your-brands-strategic-sweet-spot

Mapping Your Brand's Strategic Sweet Spot With this new tool, brand centrality and distinctiveness don't have to be contradictory goals.

https://www.inc.com/robbie-abed/kfc-just-handled-a-public-relations-crisis-perfectly-with-a-single-picture.html

KFC Just Handled a Public Relations Crisis Perfectly With a Single Picture What you can learn about KFC's response to a PR nightmare.

http://www.cbc.ca/news/world/why-you-buy-what-you-buy-and-when-1.1142622

Why you buy what you buy and when A flurry of new consumer studies shed light on the buying choices people make, explaining, for example, why we choose romantic movies over other genres when we feel cold, how our definition of happiness influences what we spend our money on and what affects brand loyalty.

https://wp.me/p35ZsS-6m

Η αξία του Branding για την σημερινή επιχείρηση Ζούμε στην εποχή της επικοινωνίας και είμαστε συνεχώς εκτεθειμένοι σε πληροφορίες. Χιλιάδες εταιρείες προσπαθούν να ξεχωρίσουν στο πλήθος και να προσεγγίζουν το �...

https://wp.me/p35ZsS-6h

Το Μάρκετινγκ και οι Κοινωνικές Αλλαγές Ο Peter Drucker, ο “πατέρας” της σύγχρονης θεωρίας των επιχειρήσεων, είχε πολύ ισχυρή γνώμη για τα βασικά συστατικά της επιτυχίας. Είπε ότι υπάρχουν μόνο δύο βασικά πράγ?...

https://hbr.org/2017/10/how-retailers-use-personalized-prices-to-test-what-youre-willing-to-pay

How Retailers Use Personalized Prices to Test What You’re Willing to Pay It’s why something may cost less on your phone than your laptop.

https://wp.me/p35ZsS-6b

Υπηρεσιοποίηση (Servitization) – Η Δύναμη της Υπηρεσίας! «A business absolutely devoted to service will have only one worry about profits. They will be embarrassingly large.» – Henry Ford Η υπηρεσιοποίηση (servitization) μπορεί να θεωρηθεί ως μετάβαση απ…

https://hbr.org/video/5231040873001/in-the-digital-age-physical-assets-are-a-burden

In the Digital Age, Physical Assets Are a Burden Investors prefer companies with less stuff.

https://www.marketingweek.com/2017/10/17/marketing-finance-working-together-shake-off-us-versus-attitude/

How marketing is working with finance to shake off the ‘us versus them’ attitude While traditionally seen as adversaries pulling in different directions, today marketing and finance are forging close, collaborative relationships focused on delivering a shared vision for success.

https://hbr.org/2016/08/a-refresher-on-marketing-myopia

A Refresher on Marketing Myopia What business are you really in?

https://hbr.org/2016/08/an-emotional-connection-matters-more-than-customer-satisfaction

An Emotional Connection Matters More than Customer Satisfaction Research shows you need to tap into deep, unspoken needs.

http://www.marketingjournal.org/the-big-shift-from-engagement-to-passion-john-hagel/

“The Big Shift From Engagement to Passion” – John Hagel “The Big Shift From Engagement to Passion” – John Hagel 0 Comment July 4, 2017 Tweet For decades now, companies have been relentlessly tracking levels of employee engagement. Every large company I know has an employee engagement survey it regularly administers. Is it possible that they’re tracking t...

Marketing as Network Neuroeconomics
http://playbook.amanet.org/marketing-as-network-neuroeconomics/

playbook.amanet.org

Τι ποσό να ξοδέψω στην διαφήμιση;;
Ο David Ogilvy έχει την απάντηση!

http://wp.me/p35ZsS-2b

Η Προσαρμοστικότητα ως ανταγωνιστικό πλεονέκτημα Προσαρμοστικότητα ως ανταγωνιστικό πλεονέκτημα Η επίτευξη ανταγωνιστικού πλεονεκτήματος αποτελεί σε μεγάλο βαθμό φιλοδοξία της επιχειρησιακής στρατηγικής. Το ανταγωνιστικό πλεονέκτημα λόγω της σπου...

http://wp.me/p35ZsS-61

Το Μάρκετινγκ και τα Κοινωνικά Δίκτυα (Marketing & Social Media) Νέες τάσεις επηρέασαν πρόσφατα τη βιομηχανία των μέσων ενημέρωσης, αλλάζοντας τα στοιχειώδη χαρακτηριστικά και τις στάσεις των εταιρειών και των καταναλωτών. Πολλές επιχειρήσεις πιστεύουν ότι η παρ…

http://wp.me/p35ZsS-5Y

Το Συναισθηματικό Μάρκετινγκ (Emotional Marketing) Κατά τα τελευταία χρόνια, στην επιστήμη του μάρκετινγκ, αναδύεται μια νέα έννοια: το συναισθηματικό μάρκετινγκ. Το συναισθηματικό μάρκετινγκ μελετά πώς να διεγείρει τα συναισθήματα στους ανθρώπους …

http://www.marketingjournal.org/social-media-marketing-the-practitioners-guide-an-interview-with-marc-opresnik/

“Social Media Marketing: A Practitioner Guide” – An Interview with Marc Opresnik in Switzerland, a leading international business school. He is President of Opresnik Management Consulting. Dr. Opresnik is a professor of Business Economics, in particular Marketing and Management at the Luebeck University of Applied Sciences and a visiting professor to other international universi...

http://wp.me/p35ZsS-4q

Όταν η Στρατηγική Μάρκετινγκ….δεν είναι στρατηγική. Φυσικά κάθε επιχείρηση ισχυρίζεται ότι έχει μια στρατηγική. Στην πραγματικότητα όμως, αυτό που έχουν είναι ένα έγγραφο με το τίτλο «Η Στρατηγική μας», ή μια παρουσίαση στο PowerPoint με τον ίδιο τί...

http://wp.me/p35ZsS-5B

Το Μάρκετινγκ και η «Εμπιστοσύνη» του Καταναλωτή προς την Επιχείρηση Ποτέ πριν στην ιστορία έχει ο μέσος καταναλωτής δεν είχε τόσο μεγάλη δύναμη. Με την κοινωνική και την κινητή τεχνολογία στα χέρια μας, οι καθημερινοί άνθρωποι μπορούν να εκφράσουν τις απόψεις τους …

https://www.strategyand.pwc.com/principles-strategy-through-ex*****on

10 principles of strategy through ex*****on | PwC's Strategy& These ten principles can help you build strong links between strategy and ex*****on now and in the years to come.

http://strat.bz/cspy80b

The Art of Customer Delight The service sector needs to break away from old manufacturing-oriented habits and build great consumer experiences into every facet of its business model.

https://youtu.be/Uo069lyZn_Y

How to Define Your Corporate Identity Having a clear sense of who you are will help you grow coherently, and outpace the competition. For more insights, check out strategy-business.com/strategyth...