Beauty and Well-Being
When it launched in 2014, Beauty and Well-Being quickly established itself as a leading lifestyle online publication.
Beauty and Well-Being (BWB) is a beauty industry curator that offers digital & in-person platforms to promote innovative brands in beauty & wellness: 1) a monthly newsletter, The Beauty Report and 2) a series of exclusive showcase events, The Collective. The ethos was simple: to curate the best beauty and wellness content in a world saturated with information. As such, BWB by Clémence von Muefflin
04/06/2024
🌟BWB COLLECTIVE🌟 And that’s a wrap my friends! New beauty gems 💎 and over 200 attendees. Many connections and synergies in this one-day-only beauty showcase. Stay tuned for my edit in this month’s newsletter. Subscribe at beautyandwellbeing.com
08/05/2024
Celebrating 10 Years this Month!
27/11/2023
Join us next Tuesday December 5th to discover my latest curation of beauty and wellness brands.
The Collective by BWB is a unique and exclusive shopping event.
RSVP to attend: [email protected]
24/04/2023
07/02/2023
🎁BWB POP-UP🎁 Join me on this one-day-only exclusive event. Get insider access to a carefully curated beauty space featuring brands that have earned the BWB seal of approval. .paris .ch
01/11/2022
❤️ BWB EVENT ABROAD ❤️
If you are in Geneva, come visit me at an incredible pop-up event for beauty and wellness! I will be there ALL DAY on 11/7 signing copies of Ageless Beauty the French Way — and I’ll be interviewed by the amazing from🇨🇭ELLE Mag at 12:30!
All details found ✨
30/09/2022
❤️ BWB FRENCH FRIDAY ❤️
A bold red lip is the ultimate French touch to take your look from day to night, especially when your lipstick comes from the ultimate French “it girl” 💄
Et voilà! What will be your French touch this weekend?
Thank you for welcoming me to speak about my vision of beauty as a discipline and a commitment to oneself. 💗✨
Beauty is intimate and magical but also routine and regular — it requires patience and time to understand your own body and what you need.
What does beauty mean to you?🌻
23/06/2022
💛BWB MOOD 💛 Summer Solstice and Summer Vibes. At work but with my mind already on vacation ☀️☀️
20/05/2022
Le Glamour à Cannes ❤️
Keep your skin fresh and natural like with the new Luminosity line. The LumiPeel skin exfoliating fluid is ideal for a smoother complexion.
For color, a touch of blush from and a colored lip balm from and nails by .
For that beach wave hairstyle, I recommend Sea Salt Spray.
Et voilà… ready for the red steps!
27/04/2022
❤️BWB NEWS❤️ These past weeks have been busy with amazing talks and conferences. I always enjoy gathering and interviewing talents from the beauty and wellness community!
08/04/2022
❤️BWB SPRING PICKS❤️
Mirror, mirror, in my hand… what are the fairest makeup products in the land? I have an idea or two…
Here are some of my current favorites to help you spring into the weekend with a sparkly makeup look fit for the new season 🌻✨
OG The Original Freckle
N**e Stick in Rose
Les Ombres Salton Eyeshadow Palette
Et voilà!
photo via
15/03/2022
❤️ GIVEAWAY FOR A CAUSE ❤️
For the month of March, I am happy to help one of my favorite brands, Valmont, raise funds for ONE DROP Foundation] for the 8th consecutive year!
For every new follower to La Maison Valmont NYC & Spa]]], Valmont will be donating $1 to One Drop, an organization that aims to ensure sustainable access to safe water, sanitation and hygiene for the most vulnerable communities through innovative partnerships, creativity and the power of art.
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New York-Based Winners: Winners in the New York area will receive a gratis One Drop Facial at Spa Valmont at The Carlyle and three hydration products.
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Non New York Winners: Winners located outside of New York will receive six hydration products.
Here’s how you can enter to win:
1. Follow La Maison Valmont NYC & Spa]]] & ONE DROP Foundation]
2- Go on La Maison Valmont NYC & Spa]]] to tag a friend in the comments of this same post
That’s it! Contest ends on World Water Day, March 22nd at 11:59pm EST and the winner will be notified via DM by La Maison Valmont NYC & Spa]]]. 💦
Open to anyone over 18 years old in the United States.
Good Luck!
11/02/2022
💤 Grateful for the weekend and in need of some well-needed grooming?
Thanks for the sleepy weekend inspo… here are some of my Detox Market favorites for putting yourself back together again after a rough week:
💗 Undaria Body Oil
💗 Soul Soothing Bath Soak
💗 Bristle Hair Brush
Happy Friday! Wishing you a well-rested weekend to refresh & recollect yourself ❤️
photo via
❤️ Happy Lunar New Year ❤️
As we conclude the Year of the Ox, we have yet another occasion to make some new resolutions… may this new year of the Tiger bring us all of the strength to power through all obstacles the universe sends our way.
And here is a little red and gold selection — as you give to others, don’t forget to give to yourself! ✨
💛 Cicalfate HANDS Restorative Hand Cream
❤️ Nail Polish in shade Naughty Not Nice
💛 Goldie Highlighter
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21/01/2022
has never failed three generations of beauty editors... just like my mother used to rely on Perle de Caviar, I now have added this anti-aging glow boost to my own regimen.
My mother, Lorraine Bolloré used to say, "I call them my magic trick because they give me a glow that I have never, ever found anywhere else, and they saved my look more times than I can remember. I have been using them for almost 40 years."
Click the link in my bio to start adding caviar to your skincare routine! ❤️
15/01/2022
❤️ WINTER SKIN RESCUE ❤️
Are you struggling with more dryness, skin sensitivity, or irritation due to the weather? Don’t let the wintertime steal your shine or the integrity of your moisture barrier. Here are my go-to skin saviors for intensely hydrating, nourishing, and plumping up dry winter skin.
💧 The Sublime Oil
💧 Extra-Firming Energy Cream
💧 Eight Hour Cream Skin Protectant
Au revoir, winter skin woes… see you next year!
😘
photo by via
14/12/2021
❤️ BWB MOOD ❤️
Each time you think you have seen everything you need to see in NYC — just like that, you see something incredible that totally transforms your perspective.
SUMMIT is a new global cultural experience that breaks the mold—awakening your senses, your curiosity, and your imagination in the heart of New York City.
If you plan it just right and go just as the sun sets… the moment is absolutely breathtaking. It reminds you, in case you have somehow forgotten, of all the wonderful things NYC has to offer — the best of the best.
03/12/2021
❤️BWB MOOD❤️
It’s always good to stop sometimes and smell the flowers… what are you thankful for this Friday? 🌻
image via and .rosh
24/11/2021
❤️ HOLIDAY MAKEUP LOOK ❤️
Happy Holidays! I hope that you are able to take this opportunity to express gratitude and celebrate with your loved ones, especially if your holiday season looked a lot different last year.
Build your holiday glow with these simple skincare and makeup tips:
1. Prep the skin with a sheet mask like the Super Restorative Instant Lift Serum Mask.
2. Follow up with True Skin Serum Foundation.
3. Build a natural rosy glow the Or**sm X cheek Palette.
4. Always end with a simple French touch - just a swipe of Im-possible Mascara!
Et voilà! Have a happy, healthy, and safe Thanksgiving! I am so grateful for all of your support and I’m sending all my love to my big BWB family. 😘
02/11/2021
❤️BWB INSPO❤️
Beauty on the outside changes form and evolves over time as you age, but a good heart is timeless and being kind is priceless. Age with grace, carry yourself with grace, and give grace to other people.
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28/10/2021
❤️BWB MOOD❤️
Falling into that almost-Friday feeling 🍁 There’s nothing like a cup of matcha, an invigorating workout, and a beautiful NYC skyline to pull me through the week!
Here are some ways I’m keeping active recently:
💗 Active walks in the park
💗Breathing and meditating
💗Biking or hiking places just outside the city
Here’s what I’m bringing with me:
💗 or yoga cropped leggings
💗 water bottle
💗 Trail mix & dark chocolate from
💗Special treats from .snacks
photo from via
19/10/2021
❤️ NEW AT BWB ❤️
Finalizing the last details of The Beauty Report… coming to your inbox soon! Cheers to new beginnings and plenty of more beauty & wellness content to share with you all 🌟🌟
08/10/2021
❤️BWB INSPO❤️
Inspired by this iconic makeup from Brigitte Bardot, here’s a kiss from me to you to recreate this simple glam look yourself for Friday night💋
• IM-Possible Refillable Mascara
• SPF 40 Foundation
• Weightless Lipstick in Vegas
• Double Wear Infinite Waterproof Liner in Espresso
Et voilà! Magnifique ✨
photo via
01/10/2021
❤️BWB TIP❤️
My grandmother always made sure I came prepared for Sunday dinner with a touch of mascara. It has always been the one thing I will wear, even if I have no other makeup, to give myself a polished, ready-to-go look. Here are some of my favorite, go-to mascaras:
Clean: Le Sérum Noir Mascara
Resistant: Unlimited Waterproof Mascara
Nourishing: Double-Ended Volume Set
Et voilà!
17/09/2021
❤️BWB MOOD❤️
Happy Friday! Is this weekend looking like an on-the-go adventure or a rest-and-relax moment?
Your French beauty must-haves for the weekend are:
✨ French de Vigne Shower Gel
✨ Green Smoothie Quenching Crème (new!)
Credit-
13/09/2021
has done it again! As a longtime lover of the brand, I was very excited to use the Intensive Care Collection as my post-summer skin strategy.
As we transition to fall weather and prepare for la rentrée, these products moisturize, re-energize and firm the skin while repairing the effects of sun abuse and restoring nourishment.
While the Time Master Intensive Program delivers a 28-day intensive anti-aging strategy for intensely hydrating skin, stimulating cell renewal, and improving elasticity, you can also indulge in the occasional self-care boost with the Regenerating Mask Treatment as well as the Regenerating Eye Mask treatment.
In just 30 minutes, these products intensely hydrate, soothe and plump tissue, while smoothing wrinkles and fine lines. Au revoir, signs of aging! Bonjour, plump and youthful skin.
03/09/2021
As we head into Labor Day Weekend, I want to wish everyone a safe and relaxing holiday — especially to my fellow New Yorkers as we come together to lift each other up as we always do.
And since that’s a wrap on summer ☀️ here are some of my final summer favorites if you’ll be enjoying the season’s last bits of sunshine this weekend:
Soothing After Sun Balm
Mineral Solar Stick SPF40
Baume Shine
Madarin Shower Oil
Unseen Sunscreen SPF40
Bisou ❤️
24/08/2021
❤️ BWB INSPO ❤️
Start off your week with some positive affirmations — stand in the mirror and manifest your best self. ✨
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Our Story
BWB offers a carefully edited space, one in which every article is a must-read.
Here you’ll find the beauty trends that really matter, the products that can make a difference, tips on subjects as varied as nutrition and exercise, as well as recipes, and in-depth features—all delivered with BWB’s trademark light, French touch.
The BWB team, which boasts contributors from New York, Paris, London and Los Angeles, is committed to the fast-growing industry of natural products. It believes that beauty is an attitude, and that a healthy lifestyle is a way of being in the world, in harmony with one’s environment.
A true beauty and cosmetics professional, Clémence von Mueffling worked for iconic brands such as Clarins, Puig and Dior, before turning to beauty journalism at Casas & Gente Magazine.
That transition felt very natural, as writing is something of a family affair: Both von Mueffling’s mother and grandmother were beauty editors at the prestigious French Vogue.
“BWB was an obvious thing to do,” she says. “It is my way to share my discoveries with all women who want to achieve a healthier life and feel beautiful, but have no time to find all the information. I will be doing the research for them!”
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