Brand Engine

A few months ago, we had the pleasure of collaborating with Vinsith Surgicare to create a logo design that embodies their commitment to precision and quality.

As a company specializing in the import and distribution of surgical equipment and orthopedic prosthesis, it was important to create an intricate and precise design that captures their brand essence.

We were thrilled to learn that the name 'Vinsith' was inspired by the initials of the founder's two daughters, Vinuli and Sithuli, which made the project all the more special.

We believe the new logo truly represents Vinsith Surgicare's attention to detail and dedication to excellence.
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We are thrilled to unveil the new logo for Zeal Food, a New Zealand-based company that specializes in pre-cooked meat products such as sausages. As they prepare to enter the Australian market, they wanted a fresh, modern redesign to reflect their brand identity.

To achieve this, we drew inspiration from the Koru symbol, which holds significant cultural meaning in New Zealand. The Koru represents growth, new beginnings, and embodies the spirit and heritage of the country. We incorporated the Koru and the letter Z into the logomark to create a unique and powerful visual representation of the brand.

We hope you love the new design as much as we do. Let us know your thoughts in the comments below.
Thank you! 😊
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Rava is a prominent acoustic musical band in Sri Lanka. They approached us looking for a revamp for their logo.

They are a bunch of amazing people who have a good knowledge of branding and the importance of a clean, modern logo. So it was easy for us to convince them to go with this unique mark we crafted for them.

We chose a black-and-white palette to elevate their brand perception and give them an elegant, classy look.
We wanted to trickle down some elements from their original logo into their new identity. Their previous logo had 'Rava' written in Sinhala characters (රාව).
So we thought of incorporating the letters, 'රාව' into the logomark. We also added some design elements so that it resembles a guitar headstock.
The logomark is able to stand alone representing their musical band and reads 'Rava' in Sinhala at the same time.

We really enjoyed this unique challenge.
Feel free to share your thoughts on our latest design. ☺️
Thank you.

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Moxie is an up and coming men's underwear brand in Sri Lanka.

The client approached us with just a business idea and asked us to suggest a suitable name and design a bold and memorable logo that echoes the essence of the sophisticated youth demography.

We chose 'Moxie' as the brand name to fit the fighting spirit of the modern-day man.
The geometric typeface gives the brand a modern, crisp appearance that will elevate the brand equity with time.

We would love to hear your thoughts on our latest logo design. 🙂
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Medi Lab Diagnostics provides a wide variety of the latest medical tests. They aspire to disrupt the conventional image of medical laboratories in Sri Lanka by providing unique value-added services.

The logomark is crafted by fusing the simplified shapes of a rounded-bottom flask and a microscope forming a unique and memorable mark.

We'd love to hear your thoughts on our latest logo design. 😊

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Diligent Facility Services is an upcoming company planning to operate mainly in Australia as well as in Sri Lanka.

They will be focussing on providing commercial cleaning, security services, building maintenance services etc.
Our client wanted a suitable name and a catchy tagline for his company. So the Company name and the tagline, "A touch of excellence" was suggested by us.

The logomark incorporates the initial letter, 'D' of Diligent. It also resembles a group of people to symbolize manpower and teamwork which are crucial to a facility service-providing company.
The overall look of the logomark is crafted to resemble a royal crown which embodies the philosophy that the customer deserves to be treated like a king or queen.
We handpicked a typeface to complement and uplift the regalness of the logo. Our client wanted to use red, white, and blue for the logo, as they are the colours of the Australian flag.

We would love to hear what you think about our latest logo design. ☺️

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Glimpse of Design is a contemporary interior design firm specializing in modern luxury residential and commercial projects serving high-end clients nationwide.

The client sent us a sketch and asked if we could design something that goes with their concept. So we used the sketch to draw inspiration from it and used the circle and rectangle from their drawing to craft a unique and memorable logomark.

We chose gold colour for the logomark and picked a modern sans serif typeface to give the logo a premium, upscale appearance.
We integrated the company name's initials into the logomark and designed it to look like an eye to tie the logo with the word, 'Glimpse'. 👁

Feel free to share your thoughts about this logo. 😊
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7Ceylon is a company based in Australia which provides video streaming services, covering events such as local sports events, concerts, parties, etc. They mainly focus on catering to the video streaming needs of the Sri Lankans living in Australia.
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Decimal64 Technologies is a tech company based in Australia that predominantly focuses on developing highly accurate software solutions for the financial sector.

The name of the company is derived from a concept in computing. In computing, decimal64 is a decimal floating-point computer numbering format that occupies 64 bits in computer memory. It is intended for applications where it is necessary to emulate decimal rounding exactly, such as financial and tax computations.

The numbers 6 and 4 are compactly incorporated inside the shape that resembles a markup tag (). The logomark was designed to be sharp and precise, embodying the precision of their software products. The typeface was also carefully picked to compliment the logomark and reflect their brand attributes.

We would love to hear what you think about our latest logo design. 😊

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Logo designed for Thinkado, a digital media agency based in Sri Lanka and caters to the international market.
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Logo designed for Smithfield Foods Trading LLC, based in Dubai.

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H AudioLab is one of Sri Lanka's prominent music production studios. They wanted to revamp their brand by redesigning their existing logo.

The existing logo had a few drawbacks.
Since the logotype was crammed inside a circle, it was hard to read because of its scale. The logotype was also highly modified with decorative music-related elements, which made it less legible.
The client wanted the logo to be read as "H AudioLab," but the modified letter H in the original logo didn't seem to serve the purpose.

Our primary focus was to preserve their brand equity as much as possible while giving the logo a modern and minimal appearance.
So we decided to keep the red circle, although the saturation had to be toned down a bit to make it easy on the eyes.

We decided to go for a combination logo by separating the logomark and the logotype to make the wordmark legible and read in the way the client needs it to be.
The logomark was constructed by incorporating H, A, and L into it. Those elements were crafted to look like a sound wave icon. The letter H appears in the negative space between the elements that make up A, L, and the centre line of the sound wave icon.

The client fell in love with the logomark so much so that they are using only the logomark instead of the combination logo on their website to represent the company since it is a pretty unique mark.

We are really proud of the final outcome. Feel free to share your thoughts on the redesigned logo. 🙂
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Linen is the most expensive and sustainable clothing fabric in the world. It's made from the fibers of the flax plant.

Linen Attire is an upscale clothing line exclusive for linen apparels.
Our goal was to create a memorable brand for our client that elevates the value of their exquisite linen clothing collection.

We chose emerald and ivory colours to give the brand a luxurious look. A simple logomark (icon) with a premium appearance was crafted by incorporating the initials, L and A inside a diamond shape.
We also took extra care to customize the typeface by changing the tittle of the 'letter i' into a diamond shape to compliment the logomark.
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Lakbima Investments and Properties (Pvt) Ltd is a construction and real estate development company that has been operating in Sri Lanka for some time but without a logo or proper branding.

They wanted a modern logo to help position their business among the well-established industry giants. We were given the complete freedom to craft a memorable logo and brand identity that embodies their brand attributes: modern architectural designs, attention to detail, solid constructions, and trustworthy yet friendly service. The client also wanted to incorporate the golden ratio into their logo design.

'Lakbima' in Sinhalese literally means 'The Land of Sri Lanka'
So, we crafted a minimalist logomark that resembles the simplified shape of Sri Lanka. A geometric typeface was used to compliment the simple geometric logomark. We paid extra attention to the wordmark to strike the perfect balance between keeping it formal and looking friendly and approachable.

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Logo designed for Trove Ceylon, an upcoming premium spice brand that will soon expand to the international market, spreading the authentic flavours and fragrances of Sri Lankan spices throughout the world.
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Logo designed for Hansa Holidays, a travel and tourism company that focuses on promoting the culture and the beautiful places Sri Lanka has to offer.
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Yelow is an upcoming e-commerce company.
We were presented with the challenge of designing a logo and brand Identity that would equip the company to go head to head with other well-established competitors in the e-commerce sector.
We happily took on the task.

'Yelow' is an intentionally altered sensational spelling of the word 'yellow.'
We identified that it is vital to leave an imprint of the brand name in the target audience's minds to reduce the probability of any 'misspelling' of the brand name.
To achieve that, we chose to put the wordmark before the logomark (icon), which would help direct the eyes towards the wordmark at a glance. The use of a clean and legible font for the wordmark also helped us achieve that goal.

We crafted a simple shape for the logo mark by incorporating the letter 'Y' into the negative space, such that it resembles a simplified Tulip. The cordial outlook of the wordmark, along with the friendly nature of the logomark, embodies the amicable essence of the brand.
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Smart House is a company specializing in wall decal stickers, wall panels and home decor items.
They approached us looking for a rebranding.
Their main goal was to revamp their logo to give it a clean and professional look that elevates their credibility as a business.

In addition, the client mentioned that they are hoping to expand their product range and get into the Home Automation sector in the future.
We took that fact into consideration as well and made sure that the logo is versatile enough to stand the test of time.

After much brainstorming, we came up with a simple yet memorable icon that contains simple geometric shapes that bear resemblance to the main products that they sell, which are wall decal stickers and wall panels.
Orange and red colours were used to make the brand more vibrant and related to the colourful nature of their business, as opposed to the muted shades of blue used in their original logo.

The icon, also known as the logomark resembles the shape of a letter 'S'. It also incorporates a letter 'H' cleverly hidden in the negative space.
As you may have noticed by now, we love to craft logos that have hidden elements and meanings which spark "Aha!" moments in people. ☺️
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MGM Holdings is a company that specializes in Automatic Identification and Data Capture (AIDC) devices. They mainly focus on Barcode and QR Code readers, label printers and POS systems.

MGM approached us looking for a revamp for their logo.
Here is a brief overview of the concept that we put together and proposed to them.

We used an ultra minimalist, black and white colour palette that will help them elevate their brand perception and portray stability, professionalism and credibility.

We saw the potential of incorporating their initials, 'MGM' in the icon in a clever way that relates to the AIDC industry. So we jumped at the opportunity to craft a unique and memorable icon for their logo that resembles the pattern of a QR Code.

The QR Code-looking pattern within the icon was tessellated over and over to create an abstract identity pattern that can be used on backgrounds, packaging material, etc. that compliments their new logo.
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