The be.come project
the be.come project is body-neutral fitness streaming platform, providing accessible 25-minute routines to clients all over the world.
we believe in working out because we love our bodies, not because we hate them.
😂😂 we love trying things we’re not good at here – it’s one of the reasons our routines are designed to be done repetitively! It’s fun to watch your muscle memory develop over time. Via and formatted by
Love this post from .rd — shifting the narrative and language we use for our ever-changing bodies and perhaps movement habits can be helpful in maintaining body neutrality!
Durable and beautiful…that’s the be.come mat! The last mat you’ll ever need (or want) to buy, and the highest quality mat you’ll have the pleasure of using – tap to shop now!
Motivation doesn’t always come easily, we know! That’s why we’ve gathered motivation tips from real be.comers just like you…this is only a peek at what our clients had to recommend — check out the rest on our story highlight titled “motivations” 👀👀
THE thread on duality from – “eating and moving our bodies don’t have to be all or nothing experiences” 👏👏👏
“My 3yo added a blanket to the end of routine child’s pose 🤯” – it blew our mind too, because it’s amazing to see how being taught joyful movement and listening to your body at a young age can be so impactful! Shout out to all our be.come parents 🤎
And we hope you take all the rest you need this weekend! Via
the be.come mat… perfect for all your movement needs, including tummy time 😍😍 we love !
Honestly, both of these are our moods today 😂 As always, loving our 🤎
Really really loving this thoughtful post from . As important as it is to learn how to trust ourselves and what our bodies need, it’s equally important to be able to discern when our brains have not-so-helpful thoughts about our bodies. This is a great way to learn that discernment!
Okay, now we HAVE to know, what routine made you fall in love with be.come? Tell us in the comments!
Whatever your old mat can do, ours can do it better 💅🏼 the be.come mat has some unique features that will make it the last mat you ever need to buy:
-Softly embossed lines ensure they’ll never fade away (they also won’t dig into your body).
-Our grid of lines acts as a reference point to help you align form. Utilize the lines according to YOUR body (there is no right or wrong) - all heights and sizes will benefit.
-Coming in at 26”x72,” the be.come mat is four inches longer and two inches wider than a traditional yoga mat.
-Firm enough to support balance, yet cushy enough to support knees, hands and tailbone.
-Grippy enough to keep hands in place, slick enough to allow clothes to glide with ease.
-Now in two colors, SAND and SOIL, and available for purchase in 4 payment installments with shop pay at checkout. Tap to shop!
Hey you, how ya feeling today? Excited? Disappointed? Tired? No matter what the mood, you’re always welcome to move with us! When you’re prompted to use our emotions tracker before and after routines, we hope that you’re paying attention to how movement can affect your mood and mental health, because that’s what is truly important 🧠 reminder: if you don’t see your mood listed, you can swipe and add your own!
Cuteness overload featuring the sleek be.come mat!! Tap to shop 🐱
And don’t you forget it! Via
For us, movement goes so far beyond the physical action. It helps us connect with our emotions and can provide a cathartic release you can’t find elsewhere (anyone ever inexplicably burst into tears during a routine? Yeah, we’ve been there too!) It helps us connect with our physical form in an autonomous way, appreciating all our vessels can do for us, no matter how that may vary. The list goes on and on, so we want to know – in what ways does movement support you?
We’re often taught that the only way to feel better about our bodies is through weight loss…but what if we told you that wasn’t true?
With be.come, you’re not just learning about body mechanics. Through our body-neutral message and shame-free routines, we can help you learn how to refer to your body from a neutral viewpoint and cultivate a sustainable relationship with movement that is joyful and fulfilling.
We are swoooooning for our new mat colorway, sand! All the same great features as our original colorway soil, but now in a lighter be.come tone. Tap to shop!
Another week, another time lapse…and we love it! Reminder: for every video submitted by a client, we donate $2 to , who fight fatphobic policies at a government level 💪
We’re so excited to bring you , and we’re sure you will be too 😉 Slide Away (the name for this routine!) was initially used for our 2019 be.come retreat and, long story short, it stuck in all of our bodies and minds as a favorite! Now we have it for all of you, filmed in learn and flow modes.
Have fun and get into the flow during our warmup — you’ll want to come back to it over and over, we promise!! Fun fact, this was the first be.come routine to feature the flapper kicks you now see in so many routines! We hope this routine leaves you with a big smile on your face🤎☺️
It’s our birthday week, but honestly, y’all are the ones getting the presents! 😉 You asked for a lighter colored mat and we DELIVERED! Meet our gorgeous new colorway, sand ⏳ This mat has the same great features as our OG colorway, soil, and will compliment your space just as beautifully. Tap to shop!
To celebrate our 4th birthday, we’re partnering with our favorite apparel brand (founded by our COO, btw 😉) to bring you a MASSIVE giveaway (with a total value over $500)!!
To enter:
- Follow both accounts ( and )
- like this post
- tag someone in the comments who inspires you to take time for self care. (more tags = more entries!)
Entry is open from today until this Friday at 11:59pm EST!
The winner will receive: 1 sesame friend + folk pullover and sesame nail polish, one friend + folk hat, one be.come logo tee, three pairs of be.come toesox (in the cut of winners choice!), one free month to the be.come project, and one be.come project mat in our new colorway, sand!
friend + folk is a gender + size inclusive apparel line reinventing the standard, and we love them for it. Created by our COO , their pieces are high quality, ethically made in the USA, and 30% of all profits goes toward which works to provide financial grants + mentorship to systemically marginalized leaders. We can’t wait for you to experience their products – trust us, they’ll blow you away 😍
When this routine comes around we always hear from clients how surprised they are that they could enjoy burpees 😲 *GASP* 😂 That’s right, many of our clients have fun with be.come burpees! Why? Because every single one of our routines is structured in a way to teach you more about your body mechanics, what feels good (that includes challenging!), and how to tailor any move for your needs 👏👏
YES! That includes yourself on days you decide whether or not to exercise 👏 All movement is morally neutral 🙌 via
We created the be.come project scholarship program because we believe everyone deserves access to joyful movement. Our team is committed to making body-neutral movement accessible to as many people as possible, and we’re grateful to have a community of clients that feel the same way!
Why is having access to joyful movement important? Well, as many of you have experienced, joyful movement can have so many positive effects on mood, wellness, strength, mobility, and mental health. Everyone deserves those benefits, no matter the socioeconomic background.
If you could use some joyful movement in your life and are interested in applying for our scholarship program, here are all the details you need! Head to the link in our bio to apply (or contribute!) 🤎
Ooooh ooh this message made us want to do !! Find release with us through movement – head to the link in our bio to try be.come out!
We love to hear from new clients! Whether you haven’t practiced movement in a while or you’re on your mat several days a week, we can meet you where you are with a plethora of alternatives and amplifiers to make be.come your own!
🚨🚨 Honestly, this is some high alert news for us! Swipe through for a guide from on how to filter out Instagram ads that promote weight loss 👏👏